Unit 3: Research - Secondary Research

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Discussion of Secondary Research. You are now able to complete the research section for your first assignment piece

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Unit 3: Research - Secondary Research

  1. 1. Japanese Word of the Week (10)<br />Kudasai<br />ください<br />[ku-da-saiy]<br />Mizu o kudasai?<br />
  2. 2. Aims & Objectives<br />Aims:<br />Students will understand styles of market research. They will use both to focus upon one product.<br />Objectives:<br />All students will identify 2 forms of secondary research<br />Most students will identify 2 forms of secondary research and explain their function<br />Some students will identify 3 forms of secondary research, explain and use their functions for assignment purposes<br />
  3. 3. Research and Pre-Production<br />w/c 31 January 2011<br />Unit 3 Research Techniques for Media Industries<br />Unit 1 Pre-Production for Media Industries<br />
  4. 4. Research Techniques<br />1 Understand the purposes of research in the media industries<br />2 Be able to apply a range of research methods and techniques<br />3 Be able to present results of research.<br />
  5. 5. Pre-Production Techniques<br />1 Understand requirements for production<br />2 Be able to obtain resources for production<br />3 Be able to apply production logistics. <br />
  6. 6. How’s Your Primary Research Coming Along?<br />Quantitative & Qualitative. Questionnaires, Interviews & Surveys <br />How are you doing? Have you been asking questions, and more importantly recording your research?<br />
  7. 7. Secondary Research<br /><ul><li> What is it?
  8. 8. Why bother?
  9. 9. How can it help you in your studies?</li></li></ul><li>Secondary Research<br /><ul><li> Reviews
  10. 10. Blogs
  11. 11. Gamelogs
  12. 12. Archives</li></li></ul><li>Secondary Research<br />Review<br /><ul><li> Overview
  13. 13. Experience
  14. 14. Mostly qualitative (unless succeeded by ratings)
  15. 15. Unknown author or reviewer</li></li></ul><li>Secondary Research<br />Archives<br /><ul><li> Variety
  16. 16. Rationale
  17. 17. Multitude of sources
  18. 18. Usually used in massive research</li></ul>FACT: The 2008 re-make of Ultimate’s JetPac by RARE involved a lot of retro stats and archived research into the original game<br />
  19. 19. Gears of War<br />
  20. 20. Quantitative Research<br /><ul><li> Numbers – “100 people were asked…”
  21. 21. Percentages – “40% of RPG games are…”
  22. 22. Fractions – “1/4 of all FPS games have…”
  23. 23. Decimals – “3.25 hours of gameplay is…”</li></li></ul><li>Qualitative<br /><ul><li> Feelings – “I felt that this was…”
  24. 24. Experiences – “When I got to the first checkpoint, I…”
  25. 25. Aspirations / Hopes – “I wanted it to go on longer…”
  26. 26. Expectations – “It was much better than I thought.”</li></li></ul><li>Activity<br />Watch the short film on games:<br /><ul><li> 2 key secondary quantitative research examples
  27. 27. 2 key secondary qualitative research examples</li></li></ul><li>Remember!<br /><ul><li> Secondary research is where YOU read the existing research and record the answers for YOUR needs. Copying existing research without showing sources of reference won’t help you with forthcoming assignments (or this one)
  28. 28. Take small steps. Don’t look for mammoth evidence and you won’t be bamboozled by the answer
  29. 29. Planning is everything. Think about what you will do at every stage of research and pre-production.</li></li></ul><li>Next Week!<br />Assist you with completing your first assignment.<br />Assignment is due on the 11th<br />
  30. 30. Overview – What Have We Learned?<br /><ul><li> Types of research
  31. 31. The key differences within Secondary Research
  32. 32. Making plans</li></ul>Have we met our outcomes?<br />

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