Standard Bank talk on some Behavioural Economics tips and some ways of influencing company culture.

1. CULTURE
EATS STRATEGY FOR
BREAKFAST

2. PEOPLE ARE
COMPLEX

3. “Big expensive problems
often don’t need big
expensive solutions”

5. WHY WE ARE ALWAYS IN 2 MINDS
REFLECTIVE
SLOW
HIGH ENERGY
CHANGING MINDS
AUTOMATIC
FAST
LOW ENERGY
CHANGING BEHAVIOUR

7. FIVE IMPORTANT
BEHAVIOURAL
ECONOMICS TIPS

8. SOCIAL NORMS

11. MESSENGER
EFFECT

13. THE SAPIR WHARF
HYPOTHESIS

14. Are there new terms or words
for some of the norms you want
to achieve?

15. 80% less mess at no extra cost
NUDGING

18. Framing

19. Would you like any
water for the table?
Would you like still or
sparkling?

20. Loss Aversion
vs
Positive Framing

21. Learn & get certified on Behavioural
Economics from Ogilvy & Rory Sutherland.
1. Go to 42courses.com
2. Use the code StandardBank for a 50% discount
(Because you’re wonderful it will be about R400 instead of R1000)

22. SUGGESTED READING

23. The Flow Concept by Mihály Csíkszentmihályi

24. WHAT DEFINES
CULTURE?

25. PEOPLE
ARTEFACTS
RITUALS
TECHNOLOGY
STORIES

26. PEOPLE
The people and message carriers in an
organisation define the culture, choose who
you work with carefully.

27. “THE 5 PEOPLE
YOU SURROUND
YOURSELF WITH
THE MOST, WILL
INFLUENCE YOU
THE MOST IN LIFE.”
Nicholas Christakis

28. SURROUND
YOURSELVES
WITH THE
FREAKS
If you want to do something extraordinary,
go and talk to some extraordinary people.

29. ARTEFACTS

30. PHYSICAL CUES
REMIND US OF
CULTURAL VALUES

32. RITUALS
Rituals reinforce behaviour, and build skills.
Rituals are things that happen often, and
regularly, whether they are convenient or not.

33. The events we run
and attend
regularly, have a
huge impact on our
culture.

34. TECHNOLOGY

35. “WE SHAPE
OUR TOOLS,
AND THEREAFTER
OUR TOOLS
SHAPE US.”
Marshall McLuhan

37. THE TECHNOLOGY WE CHOOSE TO NOT USE, ALSO HAS A
HUGE EFFECT ON CULTURE.

38. STORIES

39. “A FACT,
WRAPPED IN A
STORY IS
22-TIMES MORE
MEMORABLE.”
Jerome Bruner

40. GREAT CHANGE DOESN’T HAPPEN OVERNIGHT,
IT’S BUILT UP OVER TIME.
DEVELOP A CULTURE THAT MAKES BETTER
SMALL IDEAS