SDGC14 DAY ONE - 10. Societal Challenges as an Engine for Business Innovation by Malin Orebäck
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Watch the video of this talk here: http://ow.ly/DJHLM Other SDGC14 talks (videos, slide-decks, sketch-notes etc.): http://ow.ly/DJvLJ Malin Orebäck from Veryday In many companies and public sector organisations we tend to see social challenges as obstacles that will cost money. This keynote connected the “Shared Value Approach”, initially developed by Michael E. Porter and Mark R. Kramer, with Service Design Thinking to provide a framework for using these challenges to the benefit of all the players in the entire value chain. As innovators and change leaders we have an opportunity to improve quality of life through building shared value and as professionals in the Service Design field we are all uniquely positioned to make it happen.
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SDGC14 DAY ONE - 10. Societal Challenges as an Engine for Business Innovation by Malin Orebäck
- 1. SERVICE DESIGN GLOBAL CONFERENCE October 2014 | Stockholm societal challenges as an engine for business innovation Malin Orebäck
- 2. Malin Orebäck ! Director Design Strategy Veryday
- 3. 40% 9million 600 years
- 4. Kim “I was born on the sea. We get a living from the sea. That’s my challenge; to protect it.”
- 5. Joshua ! “I will make it the right way this time. I will…”
- 6. Xu “I worry about having access to safe and healthy food for my family”
- 9. Kim The solution: NetWorks
- 11. 38 000 tons 4500 people
- 12. Fishermen A new income Fishermen’s children Can go to school & have a brighter future Manufacturer Recycled material supply Fishes A clean habitat Society Clean oceans Consumer Quality products Community Banking service & new jobs Better long term economy Suppliers A new source of quality material
- 13. Joshua The solution: Re-Entry Program
- 14. 9 million individuals released from prison every year $50 billion spent on criminal relapses
- 15. Ex Prisoner Possibility to a new life Relatives Support structure Prison Staff A professional service Community Safer Environment Society Less suffering More productive citizens Government Less cost Publisher Access to a new market Favorable reputation with key clients Strengthened brand position
- 16. 60% of CEOs report that a shortage of skilled staff is holding back the growth of their companies. 200 Million people unemployed
- 17. Xu The solution: Reducing Food Waste
- 18. World 9.5b Population 2050
- 19. 40% Of all food produced on the planet becomes waste
- 20. 27kg Potatoes 200g Beef steak 16 Bathtubs of water
- 22. Family in Need Healthy food Food Retailers Market value for unsold food Society Increased support for people in need Resource Efficiency Waste Management System Reduced cost for waste handling Company Revenue from retail stores Charities Can spend their money on other issues
- 23. Re-conceiving product and service markets ! Re-imagining the value chain ! Local engagement and networks ! Find ways to measure progress !!
- 24. "It is a question of search strategy: If you are not taught to look systematically for win-win opportunities, you will only see trade-offs. Trade-offs seem to be “out there”, whereas win-win opportunities must be discovered – and created.” Christoph Luetge and Benedikt von Liel, Financial Times !!
- 25. T H A N K S !