CISummit 2013: Nicholas Christakis, Using Social Networks and Social Influence to Affect the Behavior of Physcians
1. Social Network Interventions!
Nicholas A. Christakis, MD, PhD!
Human Nature Lab!
Yale Institute for Network Science!
Yale University!
Twitter: @NAChristakis!
9. Networks & Evolution
Cooperation!
and Re-Wiring!
EXPERIMENTS!
Fluid!
Fixed!
Round!
1!
2!
6!
10!
D. G. Rand, S. Arbesman, and N.A. Christakis, “Dynamic Social Networks Promote
Cooperation in Experiments with Humans,” PNAS 108: 19193-19198 (2011)
18. Network Interventions
Physician!
Networks!
BOSTON HOSPITALS!
B.E. Landon, N.L. Keating, M.L. Barnett, J.P. Onnela, S. Paul, A.J. O’Malley, T. Keegan, and N.A. Christakis,
“Variation in Patient-Sharing Networks of Physicians Across the United States,” JAMA 2012; 308: 265-273 !
19. Network Interventions
Physician Networks!
M. Barnett, N.A. Christakis, A.J. O’Malley, J.P. Onnela, N.L. Keating, and B. Landon, “Physician PatientSharing Networks and the Cost and Intensity of Care in US Hospitals,” Medical Care 2012; 50: 152-160!
20. Network Interventions
Physician!
Networks!
HOSPITAL SPENDING!
M. Barnett, N.A. Christakis, A.J. O’Malley, J.P. Onnela, N.L. Keating, and B. Landon, “Physician PatientSharing Networks and the Cost and Intensity of Care in US Hospitals,” Medical Care 2012; 50: 152-160!
21. Network Interventions
Physician!
Networks!
JANUVIA PRESCRIPTIONS!
40 – 57 shared patients!
58 – 106 shared patients!
107+ shared patients!
!
did not use Januvia!
used Januvia!
!
0 – 57 prescriptions!
58 – 328 prescriptions!
329+ prescriptions!
Source: www.ActivateNetworks.net!
31. Network Interventions
Physician!
Networks!
TYPES OF PHYSICIAN BEHAVIOR!
Loyal In
Scattered
Loyal Out
The physician shown here is sending patients to
your hospital only. These are the physicians to
reward and use as models.
The highlighted physician is sending patients
to multiple different hospitals. This behavior
is likely to be patient-driven.
This physician is sending all of his patients to
one hospital that is not your own. This
behavior is likely to be physician-driven.
Source: www.ActivateNetworks.net!
34. Network Interventions
DAILY INCIDENCE
OF CONTAGION
CUMULATIVE INCIDENCE
OF CONTAGION
Theoretical Differences in Epidemic Curves!
TIME
TIME
NA Christakis and J H Fowler, “Social Network Sensors for Early
Detection of Contagious Outbreaks” PLoS One, 5(9): e12948 !
35. Network Interventions
0.0004
0.0000
DAILY INCIDENCE
OF INFLUENZA
0.0012
0.0008
0.06
0.42
0.02
0.00
CUMULATIVE INCIDENCE
OF INFLUENZA
0.08
Observed Differences in Epidemic Curves!
0
20
40
60
80
100
DAYS SINCE SEPTEMBER 1
120
0
20
40
60
80
100
120
DAYS SINCE SEPTEMBER 1
NA Christakis and J H Fowler, “Social Network Sensors for Early
Detection of Contagious Outbreaks” PLoS One, 5(9): e12948 !
37. Network Interventions
Forecasting Drug Adoption in Physician Networks!
Average
% Adoption
30%
Central
20%
10%
Forecasting Capability!
0%
1
3
5
7
9
11
13
15
Months
17
19
21
23
25
27
38. Network Interventions
Computational Social Science!
PERVASIVE DATA!
Internet (social networks, websites, links, etc.)!
Telephony!
Video cameras in cities!
RFID devices!
Administrative records (e.g., physician visits, crimes)!
Transaction records!
Geographic information!
Voluntary losses of anonymity (data wikis)!
Personal genetics!