2. REFERENCES
A phenomenal inde-
pendent worker and team
collaborator. Linda is cre-
ative, punctual, efficient,
reliable, a great listener
with great ideas. She’ll
bring new thoughts to
the table while respect-
ing others to help foster
a productive environment.
She’s open to conceptual
It is a pleasure to recom-
mend Linda Jiang based
on her design work done
as an intern at Little Tikes.
She produced high qual-
ity design work, and al-
ways met the deadlines
required with enthusiasm.
She was flexible, very
professional, and worked
thinking, and not afraid to
explore new territory. Lin-
da gets things done; she’ll
see a project through mul-
tiple stages from concep-
tualization, to sketching,
editing, final rendering
and prototyping. She’s
extremely capable as a de-
signer and I would recom-
mend her to any company
that values creativity
and out-of-box ideas.
Gauri Nanda
well with the rest of the
group. In presentations
she was always prepared
and articulates her mes-
sage clearly. Linda has
creative ideas, a good
logical problem solving
process, and a high level
of craftsmanship. Based
on my experience working
with Linda at Little Tikes, I
recommend her work with
enthusiasm!
Ian Grout
3.
4. *This design was produced through a Motorola-sponsored
studio and is not an actual Motorola product.
5. A wireless device for expecting mothers in India that measures the amount of
iron in the blood. By giving a clear indication of the user’s iron count, the blood
iron meter can help prevent or reverse anemia during pregnancy through
increased awareness. Conceptualized through a Motorola-sponsored studio,
Saceta was chosen as the studio’s winning design by Motorola designers.
PROJECT BRIEF
6. THE PROBLEM
Every year, there are
530,00 maternal deaths
all over the world. At
134,000, India alone
contributes 25%.
Every 5 minutes, a
woman dies during
childbirth in Inda.
THE CAUSE
Anemia and hemorrhaging
(which is mostly caused
by anemia) are the root
cause of almost 50% of
all deaths during labor.
84.9% of India’s pregnant
women are anemic
and unaware of their
condition.
Anemia is the result
of iron deficiencies in
the body, which causes
inadequate productions of
red blood cells.
30
19
16
10
8
8
8
HEMORRHAGE
ANEMIA
SEPSIS
OBSTRUCTED LABOR
ABORTION
TOXEMIA
OTHERS
RESEARCH: INDIA
7. WOMEN ARE DYING DUE TO
Lack of anemic awareness
Disconnect between hospitals and surrounding villages
“A maternal
death is often
not only a result
of technical
incompetence
or negligence,
but is also
cause by limited
knowedge.
”
-UNICEF
Government sponsored ini-
tiatives, such as the National
Rural Health Mission, offer
free iron tablets to preg-
nant women. However, the
programs are rarely taken
advantage of because most
women are unaware of their
anemic conditions or
what anemia is in general.
Most do not know that
iron is one of the body’s
most important necessi-
ties during pregnancy or
what symptoms indicate
anemic iron deficiencies.
UNUSED RESOURCES
8. IDEATIONS
DESIGN GOALS
1] To help generate ane-
mic awareness amongst
individuals as well as the
general public.
2] To promote medicine
and better doctor-patient
relationships in India .
easytouse
sustainable
culturallyappropriate
noninvasivetesting
COLOR STUDIES
the Indian meaning of colors
LIVING
BIRTH
HEALTH
WEALTH
ACTIVE
CHANGING
WARNING
MOVING
DANGER
FIRE
ANGER
FEAR
1ST CONCEPT
Bracelet meter: a noninvasive
blood sensor on the inside;
outside screen would
display status in 3 easy-to-
understand colors.
FINAL CONCEPT
Clip meter: resembles a piece
of jewelry. Sensor located on
the back of the clip where
there is skin contact.
Inspired by Indian jewelry and henna graphics
User status displayed through LED’s that
light up a henna pattern, thus suggesting
jewelry over medical device.
One, large test
button
9. FINAL DESIGN
Hidden LED’s display
green henna for high iron
count of 13.0 and higher,
yellow for medium count
of 11-12.9, and red for low
count of 10.9 and lower.
E-ink screen displays
easy-to-read pictograms.
10. KEY FEATURES
Power buttonTest button
E-ink display
Alarm (test reminder)
Clock
Adjust buttons
Non-invasive UV blood sensor
Battery insertBack-lit LED
To eliminate the chances of
infection or disease, Saceta
features Venus technology,
utilizing UV light to measure
blood and tissue chemistry.
Electronic ink is high-contrast,
light weight, shatterproof,
and most importantly, ultra
energy efficient.
Derived from starch instead of
oil, CA is warm to the skin, tough
and self-polishing.
Cellulose Acetate housing
12. USER GUIDES
The users will receive
a set of manuals that
will help them better
understand the device.
The manuals display
easy-to-understand
pictograms and a iron
count status guide.
15. The goal of this project was to design a tea set that infuses modern beauty with
environmental sensibility. Designed for tea houses that are leading today’s rising
trend of tea-couture, the set would find the balanced median between in-house
relaxation and our society’s “get it to-go” habit.
PROJECT BRIEF
16. TARGET MARKET
URBANTEA PARLORS
The setting of these tea houses are very modern and
fresh, moving away from the traditional and into the
hip and trendy. There is often a large focus on the
overall impact of the setting and environment. Most
of these urban parlors are located in larger cities, thus
they usually offer both sit-in and to-go options.
17. BENEFITS
Today, scientific
research in both
Asia and the west
is providing hard
evidence for the
health benefits long
associated with
drinking green tea.
Besides being helpful
in the fight against
cancer, arthritis,
cardiovascular disease,
infections and impaired
immune function, the
process of enjoying a
warm cup of tea also
has therapeutic effects.
In many cultures, the
steps of serving tea
are just as crucial, if
not more so, than the
act of drinking it.
THE PROBLEM
Because of today’s fast-paced
lifestyles, the wholistic,
sit-down experience of tea is
being over-looked. People are
taking their tea “to-go” rather
TEA THERAPY
than in a tradition tea cup.
Americans use over 25 billion
paper and styrofoam cups a
year, accounting for 252 million
pounds of garbage in landfills.
“Drink your tea slowly and reverently, as if it is the
axis on which the world earth revolves - slowly, evenly,
without rushing toward the future.
”-Thich Nat Hahn
18. FIELD RESEARCH
Wet and slippery
surfaces made it
hard to serve the
hot tea.
The water was very
hot and very
dangerous to handle.
The serving tray was box-shaped and awkward
to carry. The user had to be very cautious
when carrying the tray back to the table.
The following research was held at
The tray included
tea cups, teapot,
glass strainer,
and timer.
19. slits for
spills to drip
into base
secure cup slots
rounded base contours the
palm of a hand
IDEATIONS
DESIGN GOALS
1] To inspire and promote
the use of starch-based,
biodegradable plastics.
2] To enhance the overall
experience of drinking
tea, while providing the
balanced relationship
between to-go and sit-in
enjoyment.
ergonomic
heatcapture&resistancy
modernaesthetics
sustainable
20.
21. FINAL DESIGN
Arched tray contains anti-
slip slots for 4 teacups
and a dropped base for
the pot. Spills flow into
the rounded base, con-
touring the natural shape
of a hand. Removable
inner cup is starch-based
and reusable, allowing the
user to take unfinished
drinks to-go.
22. MATERIALS
Glazed ceramic
Buit-in strainer
Santoprene overmolds
Starch-based to-go cups
Doubled layer ceramic
Made from natural starch and fibres;
are economic, biodegradable, and
high quality.They are reusable
and can match or exceed the
performance of oil-based plastics.
Traps in more heat
Derived from starch instead of
oil, CA is warm to the skin, tough
and self-polishing.
Cellulose Acetate
A thermoplastic compound
with properties similar to
those found in natural rubber.
It is completely recyclable
and can be reprocessed into
another product.
23. MESSAGE IN A CUP
When the user cannot finish his or her drink,
they can simply take the inner, reusable cup
to-go. When they return to the tea house,
the same cup can be used again for a price
discount, thus promoting the store as well as
recycle and reuse.
“ If people can see recycling happen in an
innovative, creative way, they are much more
likely to recycle in their everyday lives.
”
- EDWARD DOUGLAS MILLER
24. ACCELERATE YOUR LIFE
*This design was produced through a Motorola internship
and is not an actual Motorola product.
25. A Motorola internship project, MOVE is a personal mobile device that is
also a pocket-sized fitness trainer. With a detachable accelerometer, MOVE
can accommodate both active lifestyle schedules as well as concentrated
workout routines. MOVE is the next-generation personal coach for
anyone looking for a healthier way of living.
PROJECT BRIEF
A
B
26. TREND RESEARCH
MACRO TREND
“The Power of Change”:IMPROVE
2011 will see the world emerge from a traumatic period into one
characterized by hope and new values. For this reason, a change in
thinking is the starting point. People will try to improve above their
normal mental and physical standards. Being healthy and looking
fit is the new and improved lifestyle for the average Joe.
27. The mediaWith TV shows such as The Biggest Loser and gaming systems
like Wii and Xbox Kinect, the promotion of physical fitness is
more present now than ever before. Games for Health, such as
DDR and Wii Fit take in about $1 billion per year in revenue.
BECOMETHE “IDEAL” YOU
28. TARGET MARKET
Young, energetic, mid-20’s.
Is bold, confident and a face-
book addict. Owns 3 pairs
of running shoes, all with
bright colors. Would rather
walk than take a cab. Has a
favorite treadmill at the local
gym. Maintains a health-
conscious diet. Favorite
quotes: “Live, laugh, love” &
“Go big or go home”.
29. BENCH MARKING
PUMA PHONE
European sport phone
with built-in accelerom-
eter and solar panels.
Phone must be on the
user at all times during
the workout.
workout coach
lifestyle coach
real-time updates
FIT BIT
Lifestyle trainer that
measures daily activity
and sleep patterns. Data
transfer to the computer
via bluetooth.
NIKE PLUS
Running partner that
is placed inside the
shoe. Transfers workout
results to iPod, iPhone,
or PLUS bracelet.
+ = ?
DESIGN CHALLeNGE
30. IDEATIONS
DESIGN GOALS
1] To promote a physical-
ly active lifestyle, while
maintaining Motorola’s
fresh aesthetics.
2] Accommodate both
light and heavy activity
with a removable accel-
erometer. However, the
device must still look
complete.
easytouse
portable
userappropriate
intuitiveUI
Inset camera housing
to balance the sensor
sensor is removed from
the bottom edge of the
phone to give a tiered look
31. FINAL DESIGN
Android system; 4”
display with molded
glass. Removable
accelerometer is
attached through
magnetics. The
accelerometer data
is tT to the phone via
bluetooth.
32. The MOVE detachable workout
coach toggles through your
distance, steps, speed, calories
burnt, and time. It uses a crisp and
bright OLED display. It also has built-
in GPS, MP3, and audible coach.
After your workout, simply
retach the workout coach and
all your workout data will be
wirelessly loaded into MOVE.
All the information, such as jog
route, can be analyzed straight
on your phone. You can set
goals, compare with past runs,
and even share on Facebook.
MOVE keeps track of total steps
taken, distance traveled, calorie
intake and calories burnt. It
analyzes daily, weekly, and monthly
data. It displays all the gathered
information, such as sedentary
time and workout time, in a playful
and interesting UI that will change
according to your daily movements.
