Designing and Building Culture at a Startup: Three Key Elements to Keep in Mind
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![Rishi Dean
rishi@rishidean.com
www.rishidean.com
[ Three practical tools to help you ]
Boston College Carroll School of Management
September 15, 2010](https://image.slidesharecdn.com/rishideanstartupculture-101014004454-phpapp02/75/designing-and-building-culture-at-a-startup-three-key-elements-to-keep-in-mind-1-2048.jpg?cb=1668743082)
![Coordination
/
Attachment
Selection
Control
Star
Work
Potential
Professional
Engineering
Work
Skills
Peer
/
cultural
Commitment
Love
Fit
Peer
/
cultural
Bureaucracy
Work
Skills
Formal
Autocracy
Money
Skills
Direct
*Burton,
M.
D.
(2001).
The
company
they
keep:
Founders'
models
for
organizing
new
firms
[Electronic
version].
In
C.
B.
Schoonhoven
&
E.
Romanelli
(Eds.),
The
entrepreneurship
dynamic
(pp.
13-‐39).
Stanford:
Stanford
University
Press.
Rishi
Dean
–
www.rishidean.com
19](https://image.slidesharecdn.com/rishideanstartupculture-101014004454-phpapp02/75/designing-and-building-culture-at-a-startup-three-key-elements-to-keep-in-mind-19-2048.jpg?cb=1668743082)
![ Pink’s
motivating
factors
for
knowledge
workers:
Autonomy
Mastery
Purpose
[+
Camraderie]
Rishi
Dean
–
www.rishidean.com
21](https://image.slidesharecdn.com/rishideanstartupculture-101014004454-phpapp02/75/designing-and-building-culture-at-a-startup-three-key-elements-to-keep-in-mind-21-2048.jpg?cb=1668743082)
Designing and Building Culture at a Startup: Three Key Elements to Keep in Mind
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These slides were used for a talk I gave to MBA students at the Carroll School of Management at Boston College, in the "Managing People in Organizations" class. The lecture was on culture, and my task was to provide them with the perspective of creating a culture at a startup, and the unique challenges that come with that along the way. I gave them a little framework, called the "Three Ps", to help the think about the key issues in culture creation. The bottom line here is that culture matters, and at a startup its especially hard to create and maintain.
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Designing and Building Culture at a Startup: Three Key Elements to Keep in Mind
- 1. Rishi Dean rishi@rishidean.com www.rishidean.com [ Three practical tools to help you ] Boston College Carroll School of Management September 15, 2010
- 2. Been on the ground floor of three startups, shaping Founding Team and growing them Been in big companies and little ones, and involved in Employee / Consultant different capacities with all Involvement types Seen the good, the bad, and the ugly Advisor / Mentor Made some many mistakes, which I’ll share, so you don’t have to Timing Past Present Rishi Dean – www.rishidean.com 2
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- 12. http://bit.ly/karaokecreativity Rishi Dean – www.rishidean.com 12
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- 19. Coordination / Attachment Selection Control Star Work Potential Professional Engineering Work Skills Peer / cultural Commitment Love Fit Peer / cultural Bureaucracy Work Skills Formal Autocracy Money Skills Direct *Burton, M. D. (2001). The company they keep: Founders' models for organizing new firms [Electronic version]. In C. B. Schoonhoven & E. Romanelli (Eds.), The entrepreneurship dynamic (pp. 13-‐39). Stanford: Stanford University Press. Rishi Dean – www.rishidean.com 19
- 20. Rishi Dean – www.rishidean.com 20
- 21. Pink’s motivating factors for knowledge workers: Autonomy Mastery Purpose [+ Camraderie] Rishi Dean – www.rishidean.com 21
- 22. http://bit.ly/startupevals Rishi Dean – www.rishidean.com 22
- 23. Rishi Dean – www.rishidean.com 23
- 24. Rishi Dean – www.rishidean.com 24
- 25. Keeping regular meetings Celebrating the small stuff Remote teams Tough hires Tougher fires Personnel issues Winning a deal … Rishi Dean – www.rishidean.com 25
- 26. Startup culture is unique Starting from zero (it just doesn’t happen) Driven by few, shaped by many Lots of external factors Can’t cut & paste / cherry pick – must fit your situation Three tools of culture creation (must be internally consistent): 1. Purpose: what you value 2. People: who you recruit & retain 3. Process: what systems you build Hard to build, easy to break Rishi Dean – www.rishidean.com 26
- 27. E-‐mail: rishi@rishidean.com Blog: rishidean.com Twitter: @rishidean Rishi Dean – www.rishidean.com 27