Scaling collaboration in a big retailer with lean startup experiementation, agile frameworks, design thinking and facilitation techniques

1. Agile with non-IT teams
Scaling collaboration in a big retailer
@antoniolopezg
& more
Spain
“An organization can only be as agile as its least
agile part - and that's not IT anymore"
- Evan Leyborn

2. “Everything existing in the universe is the fruit of chance and necessity”
- Democritus
(*) We're big and
complicated and we'd
like to be (again)
simple and agile
“To be
better who
we are” (*)

3. Our context
The playground. the culture
Responsibility
..values based culture
Vitality

4. Our context
Sporty people
We like to go further
enjoy being stronger
Sometimes we compete

5. Our context
Accelerated change
Bottom up
transformation (IT)
Top down (Board)+bottom
up (IT)
2011 2012 2013 2014 2015

6. Our contextDoes the size matter?Interactions!
12.000
People Working on retail,
the core activity
3
People Working on
development
Highly
distributed
50
IT People
We started
here
We're here
now

7. First, find the pain
The biggest risk for an agile transformation is doing
something that nobody wants
Some pains are ubiquitous
We asked always
(training,
workshops,..) for
pains

8. Fostering
collaboration
CC Photo by @mmtzjr69out https://www.flickr.com/photos/56477019@N00/3225243564/

9. Visualize collaboration
The day HR people took away our user story map

10. Visual alignment
Using boards to align our work
To organize events
To build an
infrastructure
project
Global portfolio
products and services

11. How to diffuse collaboration?
What are the competences we're spreading
90%10-15%
Time working together in
a meeting room
Rest of the time when we
need to work together
everyday
Facilitation
Design thinking (&
Lean Start up)
Scrum / Kanban
Lean Startup
(Experiments)
+

12. Our Swiss knife workshop
a.k.a. cachopo funnel Effective & collaborative meetings–
90%10-15%
Facilitation tools &
techniques for our
meetings Empathy Define Ideate Prototype Test
Design Thinking
Facilitation techniques
Carbonade

13. Communities of necessities(*)
Distributed collaboration

14. The self-organizing muscle
Training to be stronger

15. The efficiency shadow
Some principles hard to share - WIP

16. And then … The Trust
“Share objectives and have visibility into
what is being done creates an environment of
confidence removing the need to estimate.”
- Francisco León, Decathlon South Europe CIO

17. Fostering
collaboration
Visualize collaboration
How to diffuse collaboration?
The self-organizing muscle
Empathy Define IdeatePrototype Test
Our Swiss knife workshop
And then the trust...
The efficiency shadow
S M L
Summarizing

18. Experimentation
and Lean Startup approach
CC Photo by @Steve Jurvetson https://www.flickr.com/photos/jurvetson/2798315677/

19. Learning to experiment
Very short iterations to test commercial hypothesis
Elabotaring
hypothesis
Generating
and
selecting
options
Building
solutions
Building
solutions
Interviewing and
learning
2 h Iterations

20. Collective learning
Scaling experimentation
Divide the challenge in
different parts ,
experiment solutions
and then ...share the
results

21. Experimentation
and Lean Startup approach
Experimentation let you to
explore solutions very soon
Collaboration let you to
experiment (and to learn)
collectivelly
… and experimentation prepares you for the
uncertain
Summarizing

22. Think in having allies
2.5%
Innovators
13,5% Early
adopters
34% Early
Majority
34% Late
Majority
16% Laggards
First we had our CIO
Then members of the Board without them this…
transformation isn't possible
Search for movers all along your way

23. The agile community
@antoniolopezg
To the agile community for your
unconditional support at the
beginning !
You rock!!

24. Who are we?
Twitter: @antoniolopezg
LinkedIn: antoniolopezgonzalez
Physicist
Agile coach – Change agent at Decathlon
Spain
Agile instigator ;)
Scrum Alliance CSM
Twitter: @oscarpradaF
LinkedIn: oscar-prada-fuertes-377a675b
Oscar Prada
Team Coach and Agile Coach at Decathlon
Spain
Scrum Alliance CSM
Antonio López
This presentation was built only with
open source software : Ubuntu , Gimp,
Libre office

25. References
Apello, Jurgen. [2014]. Management 3.0 Workouts - https://management30.com/product/workouts/
Sohata, Michael. [2012].An Agile Adoption And Transformation Survival Guide -
http://www.amazon.com/Agile-Adoption-Transformation-Survival-Guide/dp/1105735729
Little, Jason. [2014]. Lean Change Management - http://leanchange.org/
(ES) España Lean Startup - http://els2015.com/
Frederic, Laloux [2014]. Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage in
Human Consciousness - http://www.reinventingorganizations.com/
Facilitation & design thinking
Sibbet, David. [2010].Visual Meetings: How Graphics, Sticky Notes and Idea Mapping Can Transform Group
Productivity - http://www.amazon.com/Visual-Meetings-Graphics-Transform-Productivity/dp/0470601787/
Innovation Games: Creating Breakthrough Products Through Collaborative Play -
http://www.innovationgames.com/resources/innovation-games-book/
Gray, Dave. [2010]. Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers -
http://www.amazon.com/Gamestorming-Playbook-Innovators-Rulebreakers-Changemakers/dp/0596804172
Designpedia - http://designpedia.info/en/
Ideo design kit - http://www.designkit.org/methods/
Apello, Jurgen. [2014]. Management 3.0 Workouts - https://management30.com/product/workouts/
Sohata, Michael. [2012].An Agile Adoption And Transformation Survival Guide -
http://www.amazon.com/Agile-Adoption-Transformation-Survival-Guide/dp/1105735729
Little, Jason. [2014]. Lean Change Management - http://leanchange.org/
(ES) España Lean Startup - http://els2015.com/
Frederic, Laloux [2014]. Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage in
Human Consciousness - http://www.reinventingorganizations.com/