These slides were intended for a short workshop at ShareThePoint Melbourne 2013 covering what is User Centred Design (UCD), why you should apply it to SharePoint, and a hands-on demonstration of how to understand user and business priorities with Personas and Page Description Diagrams (PDDs). Some elements of this presentation are licensed under Creative Commons, as indicated.

1. James Dellow
@chieftech | rippleffectgroup.com
Applying User Centred
Design to SharePoint

2. What is User Centred
Design (UCD)?

3. Image credit: Dave Gray CC BY-ND
“Users”

4. Image credit:
Jonathan Phillips
“Design”

5. Waves of UCD
The First Wave: External Support
(1980s).
The Second Wave: Usable and Useful
The Third Wave: User Experience
(current)
The Fourth Wave: The Intersection of
UX and Innovation (emerging
practice)
Source: http://uxmag.com/articles/the-
four-waves-of-user-centered-design
Image credit: Richard Freeman CC BY

6. At home
(out of hours)
Travelling to and
from place of work
Attending a
conference or
event
At the airport
At a hotel
With a client,
customer or
business partner
Site visit
Waiting in line for
coffee or lunch
Full attention
Partial attention
Working at a
desk
Moving from one
activity to another
Attending a
formal meeting
Attending an
informal meeting
Working in a
private area
HOME AT WORK
Working from
home
AWAY FROM THE OFFICE
Co-located
co-workers
-------
-------
-------
-------
Co-workers or business
partners working
elsewhere
James Dellow, Headshift Asia Pacific
May 2012
Time, Place and Context: A Hypothetical Knowledge Worker

7. Why apply UCD to
SharePoint?

8. Bridging the IT-Business divide

9. Ripple Effect Group collaborates
with clients using design thinking
techniques to articulate their
vision, goals and story. Activities
include personas creation,
mapping current & future states,
execution roadmap & gap analysis,
and prioritising elements & efforts.
1 DISCOVER
We then design the strategy
and tactics to
achieve the desired future
state. This includes functional
specs for strategies & tools, a
working prototype, testing &
refining, and a clear launch
plan.
2 DESIGN
Together we execute the
program by implementing and
measuring the designed
solutions.
3 DO
How our user centred approach drives results

10. Personas

11. DEMOGRAPHIC PROFILE
AGE: 52
EMPLOYED: 10 years, became CFO
2 years ago
EDUCATION:
- MBA
- Bachelor of Commerce (Honours)
(BCom(Hons)) and CPA
LIVES:
Lives within driving distance of her
office and the airport
ROLE
CFO
EXAMPLE PERSONA NAME
Janet Cooper
“I’m the driving force of this company. Maintaining the right strategy and
working with all key stakeholders is no easy task. I need to present in a
calm and in control manner at all times. I always have to be on point.”
Janet prides herself on her leadership skills within the organisation and she has
worked her way up to become CFO of a multinational corporation. In her old role
she found it easy to maintain a connection with staff, but finds it increasingly
difficult due to her commitments as CFO.
Her day is usually very structured and she always likes to be prepared. If she is at
home, then Janet catches up on financial news and overseas company activity
through her own iPad whilst she does her early morning workout. After arriving at
the office, she reviews her schedule via mobile, ensuring she is prepared for all
meetings.
Once a month Janet prepares for board meetings which take a considerable
amount of effort. Her departmental leadership team are her right hand in both
preparing for these meetings and daily operation.
- Janet wants to stay in touch with every facet of the organisation and she hates not
knowing about an issue within the company.
- She wants to ensure the company stays up to date with the industry.
- She is always looking for new ways to exceed the board’s expectations.
Her key tasks include:
- Responding to email.
- Reviewing projects, financial data and presentations.
- Attending internal and external meetings.
Persona Examples

12. Image credit: Gamestorming

13. Wireframing without
wireframes (PDDs)

14. Image credit: mockupstogo.mybalsamiq.com

15. Image credit: Microsoft

16. ripple!ectgroup.com
‣ Social Strategy
‣ Customer Engagement
‣ Workforce Collaboration
‣ Social Intelligence
‣ Visual Thinking
0414 233711
james.dellow@ripple!ectgroup.com
@chieftech

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