Presented at Intranets2011 on 12th May, 2011. Intranets may not be naturally social, but the people who use them and organisations where they exist certainly are. How do we go about using social solutions to strategically transform how people are able to work together and at the same time overcome the failures of traditional intranets, knowledge management tools and other information systems? * An exploration of the key aspects of a social workplace. * A critique of strategies: top-down versus bottom-up, pilots versus “big bang”, centralised versus decentralised. * An introduction to the role of design thinking as part of your strategy. Unless otherwise indicated, all content is ©2011 Headshift | Dachis Group.

1. Strategies for creating a social
workplace with your intranet!
!
James Dellow

2. Image Credit: Dave Gray/Dachis Group http://www.flickr.com/photos/davegray/5641345272/ CC BY

3. Source: Powerhouse Museum Collection http://www.flickr.com/photos/powerhouse_museum/5570140479/

4. Image source: http://www.gallagher.com/intranet/home_page_design/index.htm

5. Image: VW new beetle blueprints http://www.flickr.com/photos/37383775@N00/2289185755/ CC BY-NC-ND

6. Image: bob http://www.flickr.com/photos/51035603671@N01/31006697/ CC BY-SA

7. Image Credit: Dave Gray/Dachis Group http://www.flickr.com/photos/davegray/5640777961/ CC BY

8. Image Credit: Dion Hinchcliffe/Dachis

9. Image Credit: I Survive http://www.flickr.com/photos/14452042@N05/2477024244/ BY-NC-ND

10. Image: Productivity: Getting Personal Kanban to Done http://www.flickr.com/photos/orcmid/3879260297/ CC BY

11. Image Credit: Chairs http://www.flickr.com/photos/89898604@N00/6550520/ CC BY-NC-SA

12. q Alacatel-Lucent!
http://www.computerworld.com/s/article/350861/
Telecom_Giant_Takes_to_Web_2.0
©2011 Headshift | Dachis Group

13. ©2011 The 2.0 Adoption Council | Dachis Group and XPLANE | Dachis Group

14. Image Credit: Dave Gray/Dachis Group http://www.flickr.com/photos/davegray/5640777925/ CC BY

15. Headshift | Dachis Group Examples
q Reynolds Porter Chamberlain"
http://www.headshift.com/our-work/2011/01/17/
reynolds-porter-chamberlain/"
q International FMCG Company"
http://www.headshift.com/our-work/2009/11/18/legal-
team-international-fmcg-company/"
q Institute of Executive Learning"
http://www.headshift.com/our-work/2010/05/12/institute-of-
executive-coaching/
©2011 Headshift | Dachis Group

16. ©2011 Headshift | Dachis Group

17. Image Credit: James Dellow “Desire Paths” CC BY-SA

18. ©2011 Headshift | Dachis Group

19. Strategic tips – Building social intranets
1. Define your problem first, select your technology second.
2. Understand why social software works and focus on those aspects.
3. Effective enterprise search is still a central pillar of a successful
social intranet and is the key to ROI.
4. Invest in a robust community management capability, it’s the
keystone of a social intranet.
5. Everyone needs a little collaborative literacy, make sure they get it.
6. Social intranets aren’t like classical enterprise software; actively
encourage emergent and unintended consequences.
7. Pick the right social platforms; social is not a single product. Also,
it’s ok to get it wrong, once.
8. Don’t make it optional. Don’t make it a second class citizen. Provide
clear usage policies.
9. “You can skip the pilot”; or “Your pilot is your rollout”.
10. Social intranets are a platform, not an app. Leverage the platform.
©2011 Headshift | Dachis Group

20. “Gamestorming” Outputs
Image Credit: James Dellow CC BY-SA

21. “Gamestorming” Outputs
The journey, with
changes in the
environment posted up
The destination
Head, Heart & Hand!
exercise
(“buzz words” review)
Image Credit: James Dellow CC BY-SA

22. www.headshift.com.au!
www.dachisgroup.com!
www.20adoptioncouncil.com
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