2. HISTORY
The person, who created the cadbury
business, is JOHN CADBURY in 1824.The
business started as a shop in a fashionable place
in Birmingham.It sold things such as tea &
coffee, mustard and a new sideline-Cocoa and
drinking chocolate
The first cadbury factory was built in the
country ; it was built in the green fields of Kings
Nortan,outside the city of Birmingham between
1899.
25 June 2013 2
3. TEAM MEMBERS
1) C Y Pal
Chairman - Non Executive
2) Mr. Anand Kripalu
President, India & South East Asia
3) Non-Executive Directors
Harsh Mariwala & Radhakrishnan B. Menon
4) Mr. Atul Bhatia
Director – Research & Development
5) Mr. Chadramouli (Mouli) Venkatesan
Director – Snacking and Strategy, South Asia & Indo-
China
25 June 2013 3
4. TEAM MEMBERS
6) Mr. Neel Kant
Director – Supply Chain
7) Mr. Narayan Sundaraman
Director – Powered Beverages, Gum & Candy
8) Mr. Frans Ryden
Director – Finance
9) Mr. Rajesh Ramanathan
Director – Human Resources
10) Mr. Sunil Taldar
Director – Sales and International Business
11) Ms. Sree Patel
Chief Counsel
25 June 2013 4
5. Business in India
1) Cadbury India operates in five categories –
Chocolate confectionery, Beverages, Biscuits, Gum
and Candy.
2) In the Chocolate Confectionery business, Cadbury
has maintained its undisputed leadership over the
years. Some of the key brands are Cadbury Dairy
Milk, Bournvita, 5 Star, Perk, Bournville,
Celebrations, Gems, Halls, Éclairs, Bubbaloo,
Tang and Oreo.
25 June 2013 5
6. Business in India
3) In India, Cadbury began its operations in 1948
by importing chocolates. After over 60 years
of existence, it today has six company-owned
manufacturing facilities at Thane, Induri (Pune)
and Malanpur (Gwalior), Bangalore and Baddi
(Himachal Pradesh) Hyderabad and 4 sales
offices (New Delhi, Mumbai, Kolkata and
Chennai). The corporate office is in Mumbai.
25 June 2013 6
7. Business in India
4) Cadbury India enjoys a value market share of
over 70 percent in the chocolate category.
5) In the Milk Food drinks segment our main
product is Bournvita - the leading Malted
Food Drink (MFD) in the country.
6) We also conduct farmer meetings & seminars
to educate them on Cocoa cultivation aspects.
25 June 2013 7
8. WHO THEY (CADBURY) ARE ?
They say . . .
1) Consumers inspire us.
To make today delicious, we begin with our
consumers.
We listen, we watch and we learn.
We understand their joys and their challenges
because we’re consumers too.
2) What we do.
We make delicious foods you can feel good about.
3) Our reach.
We’re constantly looking for fresh ideas to
improve our workplace, our partnerships, our
communities and our world.
25 June 2013 8
9. 4) How we behave – Our Values.
We understand that actions speak louder than words,
so at Kraft Foods:
• We inspire trust.
• We act like owners.
• We keep it simple.
• We lead from the head and the heart.
• We discuss. We decide. We deliver.
5) How we grow.
We focus on creating sustainable, profitable growth.
6) About our people.
It takes great people to make great brands. Our
approximately 127,000 diverse employees around the
world are the reason we succeed.
25 June 2013 9
10. AWARDS WON BY CADBURY
1) Cadbury wins the Gold Standard at the 2011
APPIES Awards .
2) Make-A-Wish Corporate Partner Award 2011.
3) Cadbury ranked among the Best Companies to
Work For 2011.
4) Cadbury retains AAA rating awarded by CRISIL
2010
Cadbury India retains its AAA rating, awarded
by CRISIL – the country’s leading credit rating
agency, for the second year in a row.
25 June 2013 10
11. AWARDS WON BY CADBURY
5) Cadbury’s manufacturing wins Silver IMEA Award
2010
Cadbury’s Bangalore manufacturing facility won a
Silver Award at the prestigious ET ‘India
Manufacturing Excellence Award’ (IMEA) held in
partnership with Frost & Sullivan.
6) Cadbury recognized among Best Marketer in India
2009
Cadbury India recognized as the 11th best Marketer
in the country by the Brand Equity Marketers
Survey - Economic Times (the most subscribed
financial daily in the country).25 June 2013 11
