2. INTRODUCTION
PROBLEM :
People have been fed up eating oreo cookies.
OPPURTUNITY :
Competitors in the product is less.
SOLUTION :
Create innovative products by oreo.
3. Biz Idea/ Product Title
Problems/ Opportunity Statement
Private
Jets
Group Name
Group Member 1
Group Member 2
Group Member 3
Product/ Service
Descriptions
Competitors Analysis
10
Business Model
Solution(s) – Technology
0
Pric…
Airc…
Dea…
Spe…
Eas…
Flex…
In-…
4. COMPANY
1. FORM OF COMPANY
• Private Limited Company
2. NATURE OF BUSINESS
• Dessert
• Sweet
• Crunch
3. ADVANTAGES
Less competitors
4. WEAKNESSES
Shorthanded employees
5. COMPANY
5. CAPITAL NEEDED
6. LOCATION OF BUSINESS
• Capital Needed : RM 50 000
• Location : Stall Metro Point Kajang
7. REASON FOR THE LOCATION
• REASON:
The location of a business is the place where it is situated.
There are a number of factors that need to be considered in
choosing a location for a business. One of the earliest
decisions any entrepreneur has to make is where to locate
his or her business. In order to do this, he or she has to
make a careful assessment of costs. The ideal location would
be one where costs are minimised. The entrepreneur would
need to look at the benefits which each area had to offer as
well as any government help which might be available.
7. NEW PRODUCT / SERVICE
FEATURES / DESIGN BENEFITS & ADVANTAGES
- OREO :
- Many Flavor
- Unbleached Enriched Flour (wheat flour,
niacin, reduced iron, thiamine mononitrate
{vitamin B1}, Riboflavin {vitamin B2}, Folic
acid)
- Leavening (baking soda and/or calcium
phosphate)
- Cornstarch
8. OPERATION PLAN
MANUFACTURE / TRADING / SERVICE
Operation Hour :
- Monday – Friday : 10 am – 9 pm
- Saturday – Sunday : 10 am – 10 pm
LAYOUT IN THE PREMISES
Sink Goodstore Pan Store
Cashier Cooking Counter Pickup
9. OPERATION PLAN
• THE FLOW OF BUSINESS OPERATION
Order and Pay Cooking
Wrapped
Hand To Customer
10. MARKETING PLAN
PRODUCT
Ingredients:
1. 1 pack of Oreo (of course...) (I used vanilla flavor)
2. 1 cup of wheat flour 3. 3/4 cup of fresh milk
4. 2 tablespoons of butter
5. 1 teaspoon of baking powder 6. 1 egg
7. 250 gram oil
PLACE
Location: Strategic, near shopping complax
PRICE
Price is based on competitive with competitors.
PROMOTION
Newspaper, Pamphlets, Brochure, Website
www.oreogoreng.com.my
MARKETING
STRATEGY
11. Ingredients:
1. 1 pack of Oreo (of course...) (I used vanilla flavor)
2. 1 cup of wheat flour
3. 3/4 cup of fresh milk
4. 2 tablespoons of butter
5. 1 teaspoon of baking powder
6. 1 egg
7. 250 gram oil
How to make?
1. Put your beloved Oreo in freezer for about 3 hours to make it more
hard. I don't know about this at first and had to wait for 3 hours :( But
I think you don't have to do it if you don't want to, the result will still
the same.
2. Melt your 2 tablespoons of butter.
3. Mix together wheat flour, baking powder, milk, egg, butter. You can
stir it with spoon and add more flour if the batter is not thick enough.
4. Put your Oreos into the batter, and then fry until it turns light
brownish! Don't forget to heat the oil first. + You can add refined
sugar on top if you want to.
12. CONCLUSION
In the modern world people can no longer expect large enterprises to guarantee them jobs for life.
Individuals are increasingly expected to seek out their own opportunities, actively create value and behave
ethically, rather than faithfully follow rules and routines set by others. In particular, today's young people
need to learn to be enterprising, both when working for others and when setting up their own businesses.
Being enterprising involves taking responsibility for decision making, becoming increasingly self reliant,
pioneering, adventurous, daring, dynamic, progressive, opportunist, ambitious and holding your values, as
well as being able to initiate ideas and see them through into action.