The document is a certificate for a student's summer training project on studying the market potential of Saras ice cream in Jaipur City, India. It certifies that the project was completed under supervision between July 7, 2008 to August 20, 2008 in partial fulfillment of an MBA degree. It confirms that the report has not been previously submitted for any other degree.

1. CERTIFICATE
This is to certify that the Summer Training Project titled “A study the
market potential of saras ice cream in jaipur city”, a bona fide work of
BHOMA RAM is original and has been done under my supervision in partial
fulfillment of the requirement for the award of M.B.A. for the period of fourty
five days from July 7 2008 to August 20 2008. This report neither full nor in
part has ever before been submitted for awarding of any degree of either this
university or any other university. I am pleased to say that her performance
during the period was extremely satisfactory.
Atul Shukla
(Dy Manager)
Saras Dairy, Jaipur
1

2. DECLARATION
I hereby declare that this project work entitled “A study the market
potential of saras ice cream in jaipur city” is my work, carried out under the
guidance of my faculty guide Mr. N.K. Narwani and my company guide Mr.
Atul shukla. This report neither full nor in part has ever been submitted for
award of any other degree of either this university or any other university.
BHOMA RAM
M.B.A. Part II
Batch 2007-2009
2

3. PREFACE
Master of business administration is connected with providing
knowledge to the students regarding various type of management like
financial management production management etc.
MBA being a specific management course there is necessary of practical
knowledge to support other theoretical subject named “practical training”.
The practical training is very important part of MBA course.
I have visited SARAS DAIRY at JAIPUR plant for 45 days i.e. 7th July 2008
to 20th August 2008. During my management training I am trying my level
to perform my duty to collect all the necessary information to prepare this
report.
BHOMARAM
M.B.A. Part II
Batch 2007-2009
3

4. ACKNOWLEDGEMENT
I feel great pleasure in submitting this report as part of MBA studies.
This report is prepared a “A study the market potential of saras ice cream in
jaipur city”. This work has helped me in acquiring valuable knowledge
regarding applicable of theoretical knowledge and has also helped me to
caster my path.
I am very thankful to the management of this unit, have given me full
co-operation during visit and given me all necessary information to prepare
this report.
I would like express my heartily thankfulness to Mr. R.S. Tomar
(Managing Director).
I am also thankful to Mr Atul Shukla (Dy. Manager). He has given me
valuable guidance and other information for the preparation of this report.
Finally I would like to thanks to all the staff of his company for extending
their helping hands whenever I needed.
BHOMA RAM
M.B.A. Part II
Batch 2007-2009
RAJASTHAN CO-OPERATIVE DAIRY FEDERATION
LIMITED (RCDF)
4

5. INTRODUCTION
5

6. SARAS Milk (almost a complete food) is consumed all over the
world in someway or the other as Chach, Lassi, Shrikand, Butter and ice
cream. The trend of world milk production showed a substantial
increase in production till 1990.
India has performed surprisingly very well over the five decades
in terms of production of milk. It has became the No. 1 producer of milk
with its output from just 17 million tones to about 90 million tones.
SARAS Milk is the No. 1 commodity in India in terms of value of
output. Some efforts are still required for further use of inputs like R&D,
breeding, FMD control, article insemination and fodder development etc.
India is rapidly developing in this sector & this is attracting the
foreign companies to come and invest in this sector particularly in R&D.
AN INTRODUCTION ABOUT RCDF
6

7. Dairy development was initiated by the state government in
the early seventies under the auspices of Rajasthan State Dairy
Development Corporation(RSDDC) registered in 1975.
Two years later RCDF assumed responsibility for many of the
functions of RSDDC. It became the nodal agency for implementation of
operation flood in the state.
Rajasthan Cooperative Dairy Federation (RCDF) set up in
1977 as the implementing agency for dairy development programmes in
Rajasthan is registered as a society under the Rajasthan cooperative societies
act 1965.
LOOKING INTO THE PAST
7

8. JAIPUR MILK SUPPLY SCHEME (JMSS) was the
department of Govt. of Rajasthan the requirement of milk and milk
products of the city of Jaipur.
In early 1970 the Govt. accepted the co-operative as the model
dairy development in the state and the financial assistance was obtained
in 1975, from the world bank for the dairy development programmers’
in the state.
The Rajasthan State dairy Development Co-operation was set
up as the implementing agency for this programme. This function was
subsequently handed over to the Rajasthan co-operative Dairy Federation
(RCDF) when the state was covered under operation flood programmed.
On April 1983, the JMSS was merged with RCDF. Thus the
federation inherited the Jaipur Dairy along with the staff as well as the
mandate to meet the demand of the milk product in the Jaipur city.
It may be noted that Jaipur is the largest market for milk and
milk product in Rajasthan and hence the Jaipur Dairy has predominently
milk marketing function. Subsequently, the RCDF handed over the
Jaipur Dairy to the Jaipur milk union April on 1992.
STATE PROFILE
8

9. Rajasthan with a geographical area of 3,42,239 sq. kms is India's largest
state with population of 56 million and a density of 165 persons per sq. kms.
After agriculture, cattle and other livestock are the most important
sources of livelihood in the state, especially for the poor. In the western
regions of the state, with limited farming potential, livestock provides
livelihood security.
This is a more stable source of livelihood than farming since it is less
affected by failure of rains than is agriculture.
Agriculture and dairying have always been inter-dependent in the
state. The cultivator depends largely on bullock power for tillage, irrigation
and carting.
Milk and milk products constitute the only source of animal protein
for a sizable vegetarian population.
Milk is also an item of cultural importance. Milk products are integral
constituent of religious ceremonies.
Animal husbandry contributes over 13% to the gross domestic
product. Rajasthan with the highest livestock population in India contributes
nearly 40% of wool production and 10% of all milk production in the
country. Notable cattle breeds of the state are:-
Gir in Ajmer and Bhilwara, Tharparkar in Jaisalmer, Barmer &
Jodhpur, Haryana in Sikar, Jhunjhunu, Jaipur & Ganganagar,
Kankrej in Barmer, Jalore, Sanchor & Jodhpur, Rathi in Bikaner &
adjoining areas.
Amongst buffaloes surti buffalo is a distinguished breed
found in Udaipur and adjoining area.
9

10. INTRODUCTION
Registered March 1975
Plant commissioned June 1981
APS April 1984
Coverage Jaipur & Dausa
Started with 25 DCS
Towards fulfillment of the national objective of making India self
sufficient in milk production, a small step was taken in March 1975
and Jaipur Zila Dugdh Utpadak Sahakari Sangh Ltd., Jaipur
(popularly known as Jaipur Dairy) was registered under Cooperative
Act 1965 to work in then Jaipur District. Initially this union did not
have the processing facilities. It started with a modest beginning of
procuring 250 liters of milk per day.
iniitial handling capacity of the dairy plant was 1.5 Lakh Lt. per day
with a powder plant of 10 MT per day capacity, which was
commissioned in the year 1981 under Operation Flood Program 1 by
10

11. National Dairy Development Board for service of thousands of rural
farmers families of Jaipur.
Over the years, there has not been looking back for Jaipur Dairy and
the significant growth has been made in all fields i.e. procurement,
processing and production of various milk and milk products and
marketing thereof under the brand name of SARAS. The plant is
managed and operated by well-qualified, competent and experienced
managerial cadre and highly motivated work force to provide highest
quality products and best of the services to our esteemed customers.
To further improve the efficiency and effectiveness of the plant
performance, Jaipur Dairy (Jaipur Zila Dugdh Utpadak Sahakari
Sangh Ltd., Jaipur) had earlier obtained the Quality Management
Systems Certification as per ISO 9002:1994 in combination with IS:
15000 (HACCP) in the year 2000. Now the dairy has upgraded the
system in accordance with ISO: 9001: 2000 in combination with
(HACCP) as per IS: 15000: 1998.
11

12. PRODUCTION
The Installed capacity of Jaipur Dairy was 1.5 LLPD. The Dairy Plant
was commissioned in the year 1981 under OF 1. With the multiple
increase in marketing of milk and milk products and also in milk
procurement, the capacity of the plant was increased to 2.5 Lakh Lt.
Per day in 1998-99 with internal human and financial resources. The
production facilities are available and maintained in most hygienic
manner as per laid down procedures of Quality Management System
Considering the growth in procurement and marketing, Jaipur Dairy
has prepared and initiated Expansion Plan for expanding the capacity
to Five Lakh Ltr per day., with the help of NDDBJaipur Dairy also has
Aseptic Packaging Station, which is a 'State of Art Technology' and of
very few in the country
The plant has been well maintained till date by our own technical
staff. This fact has been well accepted and acknowledged at recently
held Milk Seminar at Goa, when Jaipur Dairy was awarded for 'Best
Machine Utilization'
Jaipur Dairy has always stood to its commitment of fulfilling the
demand of Indian Forces posted at front in the hour of need. The
conditions of production facilities and production environment is being
maintained in perfect conditions till date.
12

13. This has resulted in other sister organizations like MP Federation and
Mother Dairy to enter into long time agreement with Jaipur Dairy for
manufacturing the products under their respective brand names
SERVICES
Quality
Jaipur dairy has got a sophisticated quality Control Laboratory, which
is equipped to carry out almost all the chemical and bacterilogical
tests related with milk and milk products. The QC lab also carry
quality tests for various packaging material, ingredients, chemicals
used in Jaipur Dairy. The services of the QC lab is also used for
carrying our consumer awareness programs like "Dudh Ka Dudh Pani
Ka Pani". We also have facility for general public for getting their milk/
ghee samples tested in our QC lab free of cost.
Engineering
The lifeline of Jaipur dairy i.e. steam, water and refrigeration is
provided and maintained by the Engineering section. Apart from this,
this section does regular maintenance both preventive and corrective,
only. Considering the perishable nature of milk, the engineering
section has to be on its toes always
The section is managed by well- qualified and experienced
manpower, which are at par with any professional organization
13

14. Human Resource Development
Jaipur dairy has always considered its staff member as an asset.
Various programs are run on continuous basis for keeping the morale
of employees high. Without the positive support of the employees, the
success story of Jaipur Dairy would not have been possible.
Yearly Get-together of all officers and employees is one of the most
important events of Jaipur Dairy
For the last few years, more emphasis is being given on employees’
training in the field of Attitude, Customer Relations, Positive Thinking,
Time Management, Stress Management, and Team Building etc.
apart from technical subjects. Employees are being made aware of
such subjects either by nominating them to various training
organizations and workshops & seminars. Also experts are being
invited to conduct in house workshops & seminars. Jaipur Dairy has a
HRD cell also, which circulate good and readable articles to
employees for self-development.
MARKETING
jaipur Dairy sells its milk & milk products through a network of over
1800 retail outlets spread over Jaipur city and near by 50 towns. The
retailers are the most important segments of Jaipur Dairy and are
given all care and attention. They are regularly trained on various
aspects of Customer satisfaction. We have ensured that the
consumer should not travel / walk more to fetch milk for his / her daily
consumption. With this intention, strong networks of retail outlets
have been made. Supply of liquid milk is made twice a day for benefit
of the consumers. Liquid milk is dispatched to rural area through a
contracted fleet of insulated vehicles. Jaipur Dairy was among the
14

15. first 8 dairies to be selected by NDDB for countrywide launch of
Mnemonic symbol campaign. This has further given a big boost to the
image of SARAS brand milk
The milk and milk products are sold through a network of a mix of
own, shop agencies, various institutions and Saras Milk Parlors.
Jaipur Dairy has taken utmost care to satisfy and delight its
customers and consumers. We have launched many consumers’
incentive and sale promotion schemes during last few years like
‘Double Dhamaka’, ‘Triple Dhamaka’, ‘Home Delivery Schemes’ etc.
The ‘Customer Satisfaction Index’ is an indicator of the performance
of the Jaipur Dairy
Jaipur Dairy has also started marketing ghee in rural area through
dairy cooperative societies. The results of the same have been
overwhelming and presently we are selling over 70 MT per month of
ghee through
One of the series of Saras Milk Parlour
15

16. WOMENS EMPOWERMENT
We have entered in the 21st centaury; still Back bone of our Indian
economy is primarily agriculture & animal husbandry. Most of the
activities, & related to there two fields are done by women but have
contribution is not recognized at any level
In dairy & animal husbandry sector, she is playing very important role.
But behind the screen, Jaipur dairy also identified the significance of
her role & started emphasising on participate increasing women
participation by increasing women membership & no of women in
D.C.S. management committee. It could yield only a mild positive
impact. Jaipur Dairy in 1991 started RAJASTHAN WOMEN DAIRY
PROJECT, supported by Ministry of HRD G.O.I .Under this project
exclusively women dairy cooperative societies were organized, where
member, management committee member, chairperson secretary
etc, were all women. object of these project was society economic
development of rural women This project had following programming
Literacy prog, health & Sanitation Prog.,Employment prog,
Awareness Generation prog.
All these activities were to be performed on women Dairy
Cooperative Society Plate form.
This program yielded very good results. Beside considerable increase
in income, increase in literary level better adoptability of Health &
Hygiene practices, There is tremendous increav in her
AWARENESS. She is more confident, better decision maker, self
relient, ambitious & vocal. All these features were observed &
felicitated by the then US President Mr. Bill Clinton during his visit to
16

17. NAILA (JAIPUR) where are our dairy women demonstrated not only
the working of on automatic milk collection station with computers but
also discussed will him the story of their storage and success
To system this Impact and feature strengthening women dairy
cooperatives jaipur dairy started women dairy cooperative leadership
development. Program and cooperative institution building program
with. The help & support of National Dairy Development Board,
Jaipur. Objective of this program is again strengthening of WDES &
its numbers by increasing women
participation in all activities of WDES. Modus apparent for awareness
is training at various levels. These peregrine facilitated by local
resource person who is again a women, Selected out the same level
onass,local , literate , vocal ,acceptable locally ,vibrant & having
leadership ability. this program has also given good result in the form
of owning of organization ,role perception & loyalty to D.C.S.
Woman empowerment is continuous process. only this we can say is
“A promise to keep, A Dream to fulfill, And Miles to
go”
17

18. ORGANISATION STRUCTURE
The Federation is a State level apex co-operative organization owned by its
member unions each of which, in turn, is owned the dairy co-operative
societies in its area of operation which are themselves owned by farmer
members.
The Federation has a board of directors which has overall
responsibility for the planning policies, financial resource mobilisation and
management, member and public relations as well as liaison with agencies
of the state and central government, financing institutions etc. The
Federation has a chief executive designated as Managing Director.
18

19. 19

20. MARKETING SECTION:-
20

21. OBJECTIVES
• To carry out activities for promoting production, procurement,
processing and marketing of milk & milk products for the economic
development of animal husbandry/ farming community.
• Development & expansion of such other allied activities as may be
conducive for the promotion of the dairy industry, improvement &
protection of milch animals and economic betterment of those
engaged in milk production.
• Organise and provide technical inputs.
• Erection of Dairy, chilling plant, cattle feed plants for unions.
• Study of problems of mutual interest of the Federation and milk
unions.
• Impart training and orientation to dairy co-operative members.
• Advise, assist and guide milk unions
• Undertake audit and accounts supervision
• Encourage fodder production etc.
THREE-TIER STRUCTURE:-
The dairy co-operative movement operates on three tier system
wherein farmer members own dairy co-operative societies (DCS) which own
district milk producer's union. The unions collectively own the RCDF.
It is a vertically integrated structure that establishes a direct
linkage between those who produce the milk and those who consume it.
Federation –
Provides service & support to unions. Marketing within & outside state,
Liaison with government and NGO agencies, mobilisation of resources &
coordinating & planning programmes / projects.
Union –
Develops village milk cooperative network, procures milk from DCS,
processes & markets. Sale of cattle feed and related inputs, promotion of
21

22. cross breeding through AI and NS, promotion of fodder development and
general support & supervision to DCS.
DCS –
Provides input services(AH, AI) to its members and procurement of milk.
22

23. MILK UNIONS:-
 Ajmer
 Alwar
 Banswara
 Barmer
 Bharatpur
 Bhilwara
 Bikaner
 Churu
 Ganganagar
 Jalore
 Jaipur
 Jhalawar
 Jodhpur
 Kota
 Nagaur
 Pali
 Sikar
 Tonk
 Udaipur
INFRASTRUCTURE:-
Exotic Nucleus Farm – Bassi
Frozen Semen Bank – Bassi
Fodder seed farm – Rajori, Bassi, Pal
ACTIVITIES OF RCDF:-
23

24. The marketing activities of the Federation include
providing support to the Milk Unions in milk and milk products within and
outside the State.
RCDF is presently marketing milk & milk products under
SARAS BRAND. Fresh milk of different compositions and long shelf life
tetra pak milk is being marketed in rural and urban areas. The Federation is a
major supplier of tetra pak milk (UHT) to the armed forces.
RCDF is also marketing various fresh milk products in
Saras brand, which are, Chhach, Lassi, Shrikhand, Flavoured Milk, Mawa,
Paneer and Dahi.
Long life products such as Cow ghee, Ghee, Table Butter,
Dairy Whitener, Skim Milk Powder, WMP and Tetra Pak Milk (Cow Milk,
Taza Milk and Fit and Fine) are also being marketed.
Saras Milk Parlours serving a complete range of milk
products are operational at 428 points in Rajasthan. Presently Saras brand is
being marketed through a network of 17066 outlets.
24

25. PLANT
Jaipur milk plant was established in 1981. Initially the Dairy plant was a unit
of RCDF Ltd. At the time of establishment its capacity was 1.5 lack Lt. per
day. A powder plant of 10 MT was also established. For the first 10 years
plant was not used to its full capacity due to low milk procurement.
At that time the refrigeration centers of DAUSA, KOTPUTLI, RINGAS, and
MALPURA and GANGA NAGER city were also being operated as a part of
Jaipur dairy. In 1992 state government transferred these refrigeration centers
to the corresponding milk unions.
25

26. Due to higher milk collection, rising need of milk in Jaipur city and to
bring qualitative improvement in milk the plant was modernized and its
capacity was increased.
In past few years the capacity of Dausa refrigeration plant has been
increased along with the modernization of plants at Dudu and Kaladera. For
modernization and capacity increasing program Dairy has not taken the
workers themselves did any kind of financial or technical help from outside
and the whole work.
DAIRY ACTIVITIES
The Dairy sector has emerged as the most sought-after and favoured
income-generating activity.
The RCDF, an apex cooperative Organization of the State, and
affiliated District Milk Cooperative Unions have been involved in creating
backward and forward linkages and for capicity building of dairy CIGs in
improved animal management practices.
RCDF is providing following strategic interventions :
1. Comprehensive Skill Training
2. Technical Appraisal of Sub-Project
3. Good Quality Animal Induction
26

27. 4. Assured Market Linkegs
5. Remunerative Price Support
6. Animal Health Care
7. Balanced Cattle Feed
8. Fodder Seed
9. Breeding Facilities
10. Insurance Cover to CIG Members under
'Saras Suraksha Kawach' for milk producers/ CIG members
ACTIVITIES: YEAR 2020:-
• Training farmers for clean milk production
• Creating chilling facilities at DCS level –Bulk coolers
• To prorogate use of detergent & sanitizers for achieving high quality
standards.
• To create facilities for testing of milk quality both chemically as well
as bacteriological to achieve desired quality standard.
• To propagate stainless steel e equipments for enforcing effective
cleaning.
• Mass campaign educate and train people involved in the milk
production
• Saving on transport cost.
• To minimize spoilage and curdling of milk.
• Energy saving in milk processing.
27

28. • Saving on cane replacement.
AHIEVEMENTS
1. Rajasthan Cooperative Dairy Federation (RCDF), ranks today as one of
north India’s leading milk cooperative institutions.
2. This has been achieved by operating effectively and by setting high
standards expected by our customers.
3. Enhancing product range to cater to local tastes and national requirements
is the foundation of our marketing strategy.
28

29. 4. RCDF is committed to deliver the best of services to the milk producer
and quality products to the customer.
5. The ‘Saras’ brand is a household name throughout the state and carries the
tag of superior quality.
6. The 24 hour ‘Saras’ milk parlor at RCDF head office has been a huge
success. With its much appreciated product range both in winters and
summers it attracts a large clientele.
7. Capacity expansion with an outlay of Rs.126 Crore is under progress in 9
districts of the state. Of these two projects will be completed in current year,
three by 2009 and the remaining two by 2010.
8. RCDF is now extending life & health insurance benefits to the farmers.
About 0.2 million farmers are being covered under these schemes.
STRENGTHS OF RCDF
• ESTABLISHED BRAND NAME.
• CONTROLS A LARGE PART OF THE MARKET.
• AUTONOMY IN DECISION MAKING .
• EXTENSIVE NETWORK sFOR PROCUREMENT AND
MARKETING.
• PRODUCTS PERCEIVED TO BE REASONABLE PRICED
• QUALIFIED MANPOWER.
• HIGH MILK PRODUCTION AND MARKETING POTENTIAL.
29

30. • EASY AVAILABILITY OF MILK FROM OTHER
COOPERATIVE UNIONS.
OPPORTUNITIES
• GROWING MARKET.
• INSIGNIFICANT COMPETITION FROM OGRANISED
SECTOR.
• SCOPE FOR PREMIUM PRODUCT.
• VAST UNTAPPED RURAL / UP COUNTRY MARKET.
• SCOPE FOR FURTHER IMPROVEMENT IN QUALITY.
• SCOPE FOR PRODUCT DIVERSIFICATION.
• CHANGING LIFESTYLE AND HABITS.
• SCOPE FOR IMPROVEMENT IN HOME DELIVERY OF
PRODUCTS.
ADVERTISEMENT OF SARAS
30

31. SARAS PRODUCT
31

32. 1.FRESH MILK:-
 DTM
 Toned
 Standard
 Full cream
 Skimmed
2.FRESH MILK PRODUCTS:-
 Chaach
 Lassi
 Dahi
 Paneer
 Shrikhand
 Icecream
 Rasgulla
 Flavoured milk
 Mawa
3.LONG SHELF LIFE MILK PRODUCTS:
 Ghee
 Cow Ghee
 Table Butter
 SMP
 WMP
 Cheese
 White Butter
 Dairy Whitener
32

33. PROJECT
33

34. STUDY THE MARKET POTENTIAL OF SARAS ICE-CREAM
IN JAIPUR CITY
SARAS ICE-CREAM RANGE
1.CUPS:-
• Vanilla cup
• Strawberry cup
• Butter scotch cup
• Kesar-pista cup
• Chocolate cup
• Tuti-frooti cup
• Kaju-kishmish cup
2.FAMILY PACK:-
• Vanilla family pack
• Strawberry family pack
• Butter scotch family pack
• Kesar-pista family pack
• Chocolate family pack
• Tuti-frooti family pack
• Kaju-kishmish family pack
3.CONES:-
 Butter scotch cone
 Chocolate cone
4.BARSDOLLIESCANDIES:-
• Mini chocobar
• Orange bar
• Mango dolly
• Choco bar
5.COMBO PACK:-
• Vanilla + vanilla
• Strawberry + strawberry
34

35. • Butter scotch + Butter scotch
• Kesar pista + vanilla
• Chocolate + chocolate
• Tuti-frooti + tuti-frooti
• Kaju kishmish + kaju kishmish
6.BULK PACK:-
• Vanilla
• Strawberry
• Butter scotch
• Kesar pista
7.KULFI:-
• Rose kulfi
• Kewda kulfi
• Kesar kulfi
SPECIFICATIONS FOR SARAS ICE-CREAM
Fat % 12.0±0.5%(Min 10.0%)
% Protein( Min) 3.5%
35

36. % TS( Min.) 36.0%
Shelf life/Best before 6 months from the date of Packaging
when stored below -20°C.
SALES DATA OF SARAS ICE-CREAMS
Monthyear 2004-05 2005-06 2006-07 2007-08
(in ltr)
Apr 3733 8328 11336 1651
May 5494 9176 12198 16815
Jun 5792 10217 10377 15362
Jul 5708 6920 9362 9619
Aug 2418 7053 7367 7911
Sep 4325 5821 7151 6937
Oct 3476 2300 6162 5262
Nov 1516 2029 2996 3662
Dec 1482 946 2083 1809
Jan 1518 1522 2294 1865
Feb 3208 3825 3766 4305
Mar 6687 6871 7818 12157
SURVEY
• THE SURVEY HAS DONE FOR BOTH CUSTOMERS AND
DEALERS.
36

37. • FOR CUSTOMERS, 100 SAMPLES WERE TAKEN AND FOR
DEALERS, 60 SAMPLES WERE TAKEN.
• FOR CUSTOMERS:- BOTH USERS AND NON USERS HAVE
BEEN COVERED.
• FOR DEALERS:BOOTHS,PARLOURS, RESTAURANTS AND
CANTEENS HAVE BEEN COVERED.
AREA
WHOLE JAIPUR WAS DIVIDED INTO 10 DIFFERENT AREAS:-
1.Malviya nagar
1. Mansarover
2. Durgapura
3. Sodala
4. Jawahar nagar
5. Bajaj nagar
6. Vaishali nagar
7. Tonk road
9. Sitapura
10.Jaipur city
PATH OF WORKING:-TO FIND OUT THE EXISTING MARKET
AND ALSO THE POTENTIAL OF ICE-CREAM I HAVE PREPARE
37

38. A QUESTIONNAIRE FOR CUSTOMERS AND DELEARS
SEPERATELY
QUESTIONNAIRE OF CUSTOMER SURVEY:-
Q1. Which brand of ice-cream you prefer most?
(a)Saras (b)Amul (c)Vadilal(d)Others
Q2. Do you know about the ice-cream of saras brand?
(a)Yes (b)No
Q3. Have you ever purchased ice-cream of saras brand?
(a)Yes (b)No
Q4. Most preferred ice-cream range-
(a)Family pack (b)Cup (c)Bar (d)Others
Q5. What were the reasons for trying this product?
(a)Quality (b)Brand (c)Price (d)Availability (e)Others
Q6. Overall how would you rate the product? (a)1 (b)2 (c)3 (d)4
Q7. Suggestions
THE RESULTS OBTAINED FROM CUSTOMERS’ SURVEY:-
1. AWARENESS
38

39. AWARENESS
1-YES
2-NO
Q 1
45%
2
55%
45% of people are aware with saras ice-cream.
1 2
. CARRYING BRANDS:-
1-SARAS
BRAND 2-AMUL
4
13% 3-VADILAL
1
30% 4-OTHERS
3
35%
2
22%
1 2 3 4
3.MOST LIKED SARAS ICECREAM CATEGORY:-
ICE-CREAM
1
4 27%
33%
1-FAMILY PACK
2-CUP
2 39
3
22%
18%
1 2 3 4

40. 3-BARS
4-OTHERS
4.REASONS FOR TRYING THE SARAS ICECREAM:-
1. AVAILABILITY
REASONS
5
2. OTHERS
12%
1 1-QUALITY
4
14% 36% 2-BRAND
3-PRICE
4-AVAILABILITY
5-OTHERS
QUALI
3
14%
2
24%
1 2 3 4 5
4
5% RATING
5.OVERALL RATING:- 1
27%
3
30%
40
2
38%
1 2 3 4

41. 1-EXCELLENT
2-GOOD
3-AVERAGE
4-POOR
6.SUGGESTIONS GIVEN BY THE CUSTOMERS:-
SUGGESTION
4
18%
1
37%
3
16%
2
29%
1 2 3 4
1. ADVERTISEMENT SHOULD BE INCREASED.
2. MORE FLAVOURES SHOULD BE ADDED.
3. PACKING SHOULD BE IMPROVED.
4. NOTHING
QUESTINNAIRE OF DEALERS’ SURVEY
• Q1. Carrying brands-
(a) Saras (b) Amul (c) Vadilal (d)Others
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42. • Q2. Reorder time-
(a)Per day (b)7 days (c)15 days (d)30 days
• Q3. Consumption per day/per week-
(a) 0-5 (b) 5-10 (c) 10-15 (d) More than 15
• Q4. Delivery time-
(a)On time (b)Not on time
• Q5. Most liked ice-cream category
• Q6. What problems do you find in particular brand?
• Q7. Suggestions
FOLLOWING RESULTS WERE OBTAINED FROM DEALERS’
SURVEY:-
(A) AVAILABILTY :-
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43. On parlors-
AVAILABILITY ON PARLOURS
2
25% AVAILABLE
1. AVAILABLE
1
2. UNAVAILABLE
2
UNAVAILABLE
1 UNAVAILABLE
75% VAILABLEAVAILABLE
UNAVAILABLE
On Booths-
AVAILABILITY ON BOOTHS
1. 1. AVAILABLE
1 2.UNAVAILABLE
13%
1
2
2
On Canteens- 87%
AVAILABILITY ON CANTEENS
1
10%
1
2
2 43
90%

44. 1.AVAILABLE
2.UNAVAILABLE
On FOW:-
AVAILABLITY ON MOBILE RIKSHA
1
40%
1 1.AVAILABLE
2 2.UNAVAILABLE
2
60%
(B)SUGGESTIONS GIVEN BY DEALERS
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45. 1=OFFERS ARE LIMITED, SO SHOULD BE INCREASED.
2=SOME HOARDINDS, PAMPHLATES ETC SHOULD BE GIVEN FOR
THE ADVERTISEMENT.
3= FRIDGE SHOULD BE PROVIDED.
4=NOTHING
(C)PROBLEMS
1=PACKAGING
2=MELTING
3=WRONG DELIVERY
4=NOTHING
MAIN PROBLEMS OF DEALERS
1. PACKAGING PROBLEM
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46. 2.MELTING PROBLEM
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47. 3-WRONG DELIVERY
4-DELIVERY NOT ON TIME
5-PRICE PRINTING PROBLEM
SPECIAL OBSERVATIONS DURING THE SURVEY
• DELIVERY IS NOT ON TIME.
• LEAKAGE IN MILK PACKETS.
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48. • STRAW IS NOT PROVIDED AS PER NEED.
• CARATES ARE NOT PROPERLY CLEANED.
• ADVERTISEMENT IS NOT ADEQUATE.
• DEALERS CARRY OTHER BRANDS ALSO.
• MOBILE RIKSHAS DO NOT CARRY SARAS ICE-CREAMS.
• EVEN THE DEALERS ARE NOT AWARE WITH THE SARAS
ICE-CREAM.
• SOME MOBILE RIKSHAS ARE NOT IN GOOD CONDITION.
• BOOTH OPP. MAHAVEER SCHOOL DOES NOT HAVE THE
ICE-CREAM,EVEN DEMAND IS THERE.
• SOME SARAS PARLOURS ARE NOT IN GOOD CONDITION.
• EXAMPLE:-
AIR FORCE CAMPUS OPP. JALMAHAL:-
DELIVERY IS NOT ON TIME.
FURNITURE IS IN BAD CONDITION.
HOARDINGS ARE DAMAGED.
DEALER IS NOT SATISFIED.
SUGGESTIONS THAT MAY HELP IN INCREASING THE SALE OF
ICE-CREAM
• ADVERTISEMENT SHOULD BE SPECIFIC FOR ICE-CREAM
THROUGH THIS AWARENESS WILL BE INCREASE.
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49. • NO. OF MOBILE RIKSHA SHOULD BE INCREASED,ONLU 60
MOBILE RIKSHAS ARE ISSUE AND ONLY 40% CARRY ICE-
CREAM,AND ALSO NOT MOVING HARE AND THERE.
• FRIDGE FACILITY SHOULD BE PROVIDED TO THE
DEALERS,THIS HELPS IN TO ENHANCE THE SALE OF ICE-
CREAM.
• OFFERS AND SCHEMES ON ICE CREAM SHOULD BE
INCREASED TO ATTRACT THE CUSTOMERS.
• MORE FLAVOURS SHOULD BE ADDED IN ICE-CREAM
RANGE.
• SARAS ICE-CREAMS SHOULD ALSO BE AVAILABLE ON
RESTAURANTS, CANTEENS AND ICE-CREAM PARLOURS TO
ENHANCE THE SALE AND FOR CAPTURING THE ICE-CREAM
MARKET.
• SARAS SHOULD MAKE AVAILABLE ICE-CREAMS IN
“MALLS” LIKE G.T. CRYSTAL COURT,ETC, WHERE THE
YOUTH USUALLY WANT TO GO,BY DOING THIS
AWARENESS AS WELL AS ADVERTISEMENT WILL
INCREASE.
• SARAS SHOULD MAKE COLLABARATION WITH CATTERS.
Scope of the Study
FOR ORGANIZATION
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50. According to the analysis it has been assessed that the employees have
more faith in their organization. This study is conducted with a view to find
out the employees perception, Dairy is interested to know, what employee
really thing about the Management. This study will help them to make
environment as per their work power & to make best HR strategies.
Organization will be able to know the profile of employees so that they can
design strategies to Personnel & Administration Management.
FOR INDIVIDUAL
This project has immence importance for me. Such type of training
helps a student to visualize and realize about the congruencies between the
theoretical learning in the premises of college and the actual followed by the
organizations. It gives the knowledge of application aspect of the theories
learn in the classroom. The summer able to understand the HRD Management,
problems and its opportunities.
Scope of the survey
The survey was completed with in 15 days in Jaipur Dairy Rajasthan.
The data was collected though personal interviews from the Managers,
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51. professionals, Officers, and with the help of questionnaire and also from
JAIPUR DAIRY website.
SIGNIFICANCE OF THE STUDY
SIGNIFICANCE TO THE RESEARCHER
The study helped the researchers in understanding the Employees
viewpoint with regards to services, attitude, promotions, recruitment,
experience, responsibility, development, relation etc. and there by providing
exposure to the researcher for partial fulfillment of MBA curriculum.
SIGNIFICANCE TO THE COMPANY
The study is basically consists of employees performance and collection of
their suggestion for the betterment of the management. On the basis of
analysis the management can improve themselves and can make better
organizational culture.
CONCLUSION
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52. After a training program has been implemented, the organization should
evaluate the program. This evaluation helps the organization identify the
areas of improvement, which can help in designing future training programs.
It is found that new strategies can create awareness in the Employees.
By making good management and training development, administration can
increase employees participation. Training helps employees to improve their
performance in current jobs, development grooms them to handle future
responsibilities. As it was found in my study that employee having
experience between 15-30 are more faith in the organization.
In this organization there is no recruitment of employees since
approximate twenty years. Due to this there are no promotions in Saras
Dairy and this is the reason of dissatisfaction among employees.
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53. RESEARCH METHODOLOGY
Definition- Research is a careful inquiry or examination to discover new
information or relationships and to expand and to verify existing knowledge.
Data Collection
The task of data collection begins after a research problem has been
defined and research design/plan chalked out. Data is of two types primary
data and secondary data.
Primary Data
Primary data may be described as those data that have been observed and
recorded by the researchers for the first time to their knowledge.
Collection of Primary Data
I collected primary data during the training period by the following ways:
i. Observation Method
ii. Interview Method
iii. Questionnaires
Secondary Data
Secondary data are statistics not gathered for the immediate study at hand
but for some other purposes.
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54. REFERENCES
 RCDF SITE
 WWW.QUESTIONPRO.COM
 WWW.NETEXPRESS.CO.IN
 WWW.ACCESSCABLE.NET
 WWW.COOLCLIPS.COM
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