Faculty- Mr. Venkat Iyer Renuka Ubale --27
Operation began in India
Pioneered the development of cocoa cultivation in
• Began its operation in 1948 by importing chocolates and then
re-packing them before distributing it in the Indian market.
• After 62 years, it is having five companies at Thane, Induri
(Pune), Malanpur (Gwalior), Bangalore, Baddi (Himachal
Pradesh) and 4 sales offices in (New Delhi, Mumbai, Kolkata
and Chennai). The corporate office is in Mumbai.
• Currently Cadbury India operates in three sectors viz. Chocolate
Confectionery, Milk Food Drinks and in the Candy category.
• Cadbury enjoys a value market share of over 70% - the highest
Cadbury brand share in the world.
MADE FROM REAL DARK CHOCOLATE.
SIMILAR DESIGN WORLDWIDE.
CONTAINS MORE MILK THAN ANY OTHER CHOCOLATE BAR.
AVAILABLE IN 10.5g, 22g, 95g, 165g & OTHER PREMIUM PACKS
IT HAS LARGER SHELF LIFE THAN SWEETS SO IT’S PREFFERED
Baddi (Himachal Pradesh)
4 sales offices:
CLOSE TO 8,000
CDM ARE SOLD DIRECTLY TO WHOLESELLER AND RETAILERS.
CADBURY'S DISTRIBUTION NETWORK USED TO ENCOMPASSES
2100 DISTRIBUTORS AND 450,000 RETAILERS.