1. TOPIC: AVAILIBILITY OF MILK AND ITS PRODUCTS AT
VARIOUS PARLORS AFTER 5 PM TO 10 PM
PRESENTED BY:
KEYUR PATEL
2. HISTORY OF THE BARODA DAIRY
Established in 24th December 1957 Started to provide good remunerative Price to the farmers
for their milk and to supply good quality of milk to the people of Baroda city.
The union get guidance from neighboring milk union “AMUL” founded by chairmen T.K.
PATEL and then general manager Dr. V. KURIEN who support and guide the Baroda Milk
Union under the leadership of MAGANBHAI PATEL (Deputy Minister in the Baroda dairy ).
In stepping stone time due to absence of adequate facilities for chilling and Pasteurization they
are postpone the Rural Milk Collection. And brought Pasteurized hygienic Milk from Amul
Milk Union for distribution to the customers of the Baroda City.
In 24th August 1962 Plant was arranged down by T.K. PATEL( dean of the Co-operative dairy
movement in Gujarat.
In 1963, 21 Milk distribution centers were started for the Baroda city.
In 1964-65 union started its Milk acquirement from 120 Milk Co-operative Societies. The dairy
plant specially made on 25th April 1665 was install technological plantby Morarji desai, the
finance minister and government of India under the milk distribution system pasteurized milk in the
bottles which was set by UNICEF in collaboration with CARE to supply to reconstitutes Milk ,
3. INTRODUCTION OF B.D.
Full Name of BARODA DAIRY:-
“BARODA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION LTD.”
BARODA DAIRY is engaged in the Production of the MILK, FLAVORED MILK, BUTTER
AND GHEE, BUTTER MILK, RAJWADI KADHI.
BARODA DAIRY also produces a wide variety of ICE-CREAM, SHRIKHAND, MANY
SWEETS through SUGAM UNIT Subsidiary of BARODA DAIRY.
The plant of the dairy is fully equipped with latest Technology and modern Facilities.
Baroda dairy always work for the welfare of the Society.
OBJECTIVE
The main objective is to reduce the Milk produced by the Private Milk venders and to give
proper Remuneration to them and so supply GOOD and QUALITY milk to the People of
Baroda city.
4. ABOUT BARODA DAIRY
BASIC INFORMATION:-
*Year of Establishment* => 24th December 1957
*Registered Office NO* => Regd. No. D 4157
*TOTAL UNIT:-
> Baroda dairy => Baroda
> Sugam Unit => Baroda
> Cattle Feed Factory => Itola
> Milk Chilling Center => Bo deli
> Veterinary Sub Unit => Savli
> Veterinary Sub Unit => Dab hoi
*Man power* => 1277Permanent Employee
*Size of unit* => Large Scale Industry.
BANKERS OF BARODA DAIRY:-
The Baroda Central Co-operative Bank Ltd,
The UCO Bank (Baroda),
Bank of Baroda(Baroda),
Punjab and Singh Bank (Baroda),
Bank of India,
Central bank of India(Baroda).
5. =>Baroda dairy is a Popular co-operative organization of farmers of Baroda
district, Providing Good QUALITY MILK to the people of the Baroda since Last 55 years.
=>Baroda dairy is a one of the leading dairies in INDIA having turnover of 4000 Million and
have approximate 1220 members milk co-operative societies and approximate 800 retailers
for the sales of the MILK and Its Products, and approximate 1277 dedicated Employee.
=>And others are help farmers of the district to Grow and improve Life style of the RURAL
People.
6. GROWTH
CURRENT EXPANTION
It has started manufacturing mineral water. Water from river Narmada will be used for
manufacturing mineral water which will be marketed in bottles and pouches. The project Name
is “NARMANDA NEER”
FUTURE EXPANTION
B.D. run by B.D.C.M.U. is all set venture into manufacturing of TOMATO KETCHUP”.
The dairy has decided to take up a green field project for setting up a tomato ketchup
manufacturing facility in central Gujarat.
This plant will come up in the Bodeli Area around Rs. 7-8 crores would be required to set up
the new Unit for which the dairy has already acquired land. “ Bodeli is an ideal location for
Plant as its surrounding area such a Chhota Udaipur, Pavijetpur and Sankheda grow Tomatoes
on a Large Scale.
Their present Plant Capacity is worth 400000 liters and they want to increase Capacity by
100000 liters (total 500000 liters)
They also plan to increase its Chilling Capacity. They also plan to increase Cold storage in the
dairy.
7. ACHIEVEMENT
ACHIEVEMENT OF HOLDING ISO 22000 HACCP 20051 CERTIFICATE
NATIONAL PRODUCTIVITY AWARD FOR THE BEST PRODUCTIVITY.
JAMNALAL BAJA AWARD IN 1994-95.
AWARD FOR GOOD HOUSE KEEPING AT STATE LEVEL.
BARODA WAS SECOND ACHIEVING THE AWARD IN HORTICULTURE.
RECEIVING INTERNATIONAL REORGANIZATION ISO 14001 CERTIFICATE FOR
THE MAINTENANCE OF NATURAL ENVIRONMENT.
RECEIVED SECOND PRIZE FOR MINIMUM ACCIDENTS AMONG DRY
PHARMACEUTICALS FOODS AND DAIRY INDUSTRY.
8. VISION AND MISSION
IT IS NOT ONLY PROFIT MAKING UNIT BUT TO SERVE BETTER TO THE SOCIETY.
MAIN MISSION OF THE BARODA DAIRY IS TO ASSURE AND SAFEGUARD INTEREST
OF THE NOMINAL CONSUMER OF THE MILK IN THE CITY AREA AND SUPPLIER
OF THE RURAL AREAS AND FOR THIS THE BARODA DAIRY DEALS ACCORDING TO
PROVIDE “ BEST QUALITY” PRODUCTS AT “REASONABLE PRICE”.
9. ORGANIZATIONAL STRUCTURE OF BARODA DAIRY
ASSISTANT
PRODUCTION SUPERINTEND
MANAGER
MANAGER ENT OFFICER
(DAIRY PLANT)
ASSISTENT
PERSONNEL SUPERINTEND
MANAGER
MANAGER ENT OFFICER
(P&A)
Board of MANAGING
directors DIRECTOR
MARKETING ASSISTENT
SUPERINTEND
MANAGER
MANAGER (MARKETING)
ENT OFFICER
ASSISTENT
FINANCE SUPERINTEND
MANAGER
MANAGER ENT OFFICER
(FINANCE)
10. INDUSTRY PROFILE
COMPETITORS:
SARDAR, VIMAL, UMIYA, ELLORA, BUMIYA, AMUL, JAGDISH, VADILAL, HAVMORE,
RAJASTHANI.
MARKET SHARE: IN BARODA CITY BARODA DAIRY HAS 80% MARKET SHARE. IT
IS MARKET LEADER. IT IS DUE TO THE QUALITY AND VARIETY OF MILK
PRODUCTS WHICH ARE SOLD AT REASONABLE PRICE.
12. SOMETHING ABOUT BARODA DAIRY
PRODUCT PLANNING:-
A market division set up a team which surveys and researches
into the need of the Customers. When they want to launches new Product they research the
view of People and after launching the Product they carry out the research about response of
the People towards the Product.
TARGET MARKET:-
The whole Baroda District is the target market of Baroda dairy.
ADVERTISING:-
Different Media:- (News Paper(local), Radio, Road side
Hoardings, advertisement on television.
SALES PROMOTION:-
As it enjoys the position of Market Leader and it has satisfactory sells, so
there is no major need of sales promotion but when they launch new products in market it is
sold at introductory Price. i.e. Price less than normal Price.
they does not give Promotional scheme in its entire Product but it gives Promotion in
Chhas, where on buying of 60 Packs of masala Chhas 10 Packs free. These is due to Product in
the introduction stage.
dairy also gives cash discount in entire Product usually in the time of Festival Days.
13. COMMISSION ON DIFFERENT PRODUCTS TO THE
RETAILORS AND PARLOR PEOPLE
30 Paisa commission as road side commission of Milk/liter.
42 Paisa is to full time as their electricity is consumed for the whole day/
liter.
20 Paisa commission on flavored Milk/ 200 ml.
50 paisa commission on jeera chhas/ 100 ml.
14. MARKET SEGMENT
There is a market segmentation is done in several ways for
various Products.
For the Plain milk there is no segmentation and it is marketed & sold all over Baroda.
Where as for the Flavored milk & other Products there is Geographical and
Demographical Segmentation.
Now, in Geographical segmentation the flavored milk is distributed from “ Milk Bar”
located at famous and crowded areas of the Baroda like syaji bag, railway station etc…3
In Demographic Segmentation means dividing the customer according to the
age, sex, family, occupation etc….
15. CHANNEL OF DISTRIBUTION
One level distribution system is managed at Baroda dairy for all the Products except
Ghee.
One level system is maintained where there is only a retailer between the Manufactured
and the Final Consumer Like,
MANUFACTURER
RETAILER
CONSUMER
The durability of milk is only for 72 hours so the distribution has to be such that Milk is
delivered to the final consumer before it gets Spoiled. Hence, there is only one mediator
between the manufacturer & the final consumer.
PRICING POLICY: dairy is not looking for profit maximization the price is reasonable
and Price is decided by NDDB (National Dairy Development Board)
16. MEMBER UNION
Gujarat Co-operative Milk Marketing Federation (GCMMF) is a co-operative
society, which has 12 Member Union spread all over Gujarat.
AMUL DAIRY(ANAND),
DUDHSAGAR(MAHESANA),
SABAR DAIRY(HIMMAT NAGAR),
BANAS DAIRY(PALANPUR),
BARODA DAIRY,
SUMUL DAIRY (SURAT),
UTHAM DAIRY(AHMEDA BAD),
PANCHAMRUT DAIRY (GODHRA),
GOPAL DAIRY (RAJKOT),
DUDHDHARA DAIRY(BHARUCH),
VASUNDHRA DAIRY(VALSAD),
GHANDHINAGAR DAIRY
HEAD OFFICE: Amul Dairy
17. TOPIC:- (AVAILIBILITY OF MILK AND ITS PRODUCTS AT VARIOUS PARLOR
AFTER 5 P.M. TO 10 P.M.)
Marketing manager want to know the demand as well as the availability of the
milk and its all Baroda dairy’s parlors in the evening so that they gave me that
topic.
And also it is Good Opportunity for me as my Specialization is going to choose
in marketing it help me to solve the Problems and give them various findings of
the Problems.
18. IMPORTANCE OF THE STUDY
For the organization:
To know the Satisfaction level of parlors people about the Availability of Baroda Dairy’s milk.
To formulate future marketing strategies in a region to increase the profit.
To know the purchase pattern of milk by parlors and finding the problem related to stock.
Provides honest data for business decision.
Helps the organization to take managerial decisions.
Helps the organization to retain the customers in the market.
Provides information on the consumer’s understanding, needs, opinions, complaint etc.
Company can plan new product and strategies to overcome competitor’s action.
Company can reach its goals through its vision and mission.
To know the competitive level in the market.
To know which problems are faced by consumers and to make an attempt to eliminate or reduce them
They can know the availability of the stock of the products.
Can manage the delivery channel smoothly.
Can overcome the problems of the parlors.
19. RESEARCH METHODOLOGY
Research Design
For this particular research descriptive research design has been used. Descriptive research design is used to
know about the market characteristics, marker share.
Sources of data:
Primary Data
I had use questionnaire as a tool in my marketing research. I started my project very first improving the
respondents i.e. parlors people about my entire project and ask them to co-operate with me. Mostly all the respondent
were aware of this type of surveys. Here, respondents are parlors authorizers.
SECONDARY DATA
Secondary data I got through following sources.
● Past Reports
● Data through internet source
● Annual Reports of the Dairy
Data collection method
Personal survey has been used to collect the data through structured questionnaire. Data was collected from 14th July to
29th July at various parlors in Baroda city.
Population
The population consists of the parlors of Baroda city.
Population Size:
88 parlors respondents of from Baroda city
20. DATA ANALYSIS AND INTER PRETATION
1) STOCK OF THE MILK AND ITS PRODUCTS DEMANDED BY PARLORS EVERYDAY
The below chart shows that the parlors are stock the products i.e. MILK, BUTTER MILK, FLAVORED
MILK, GHEE ETC…. Every day under the different demand of people in Baroda city.
Out of the 88 parlors 80% parlors are stock all the products which are mentioned while in some area
8% parlors only stock milk same as 7% butter milk, 3% flavored milk and 2% ghee.
Above chart shows the stock done by the parlors every day.
No.of Responents
butter milk
MILK 7% flavoured milk
8% 3%
ghee
2%
All
80%
21. 2) THE REACHING TIME OF BARODA DAIRY’s PRODUCTS AT VARIOUS PARLORS.
The below chart shows the delivery timing of milk and its products at various parlors.
Chart shows the PERCENTAGE of reaching time of the reaching the PRODUCTS which are as follows:
Before 7 A.M. 10%
Between 7 A.M. to 8 A.M. 85%
After 8 A.M. 5%
Sales
After 8 A.M.
5% Before 7 a.m.
10%
Between 7 a.m. to 8 a.m.
85%
22. 3) THE STOCK OF CARAT OF THE MILK DONE BY PARLORS EVERY DAY
Below table show that the daily demand of the Milk carat by the parlors in Baroda city.
Following are the demand of the milk carat in Percentage:-
Less than 15 Carat 10 %
15 Carat to 30 Carat 70 %
More than 30 Carat 20 %
% of the Parlors
80%
70%
% of the parlors
60%
50%
40%
30% % of the Parlors
20%
10%
0%
< 15 carat 15 carat to 30 carat > 30 carat
No of Carat
23. 4) THE SELLING OF MILK IN MORNING AND IN BETWEEN AFTERNOON AND
EVENING
below table shows the selling of the Milk for whole day
The carats of milk are demand by the parlors according to the demand so that overstock and under stock
possibility doesn‟t occur.
The selling of carat of milk are shows by percentage as under:
In Morning Selling 70%
Between Afternoon to Evening 30%
%of selling carat of milk in the day
% OF SELLING CARAT OF MILK
80%
70%
60%
50%
40%
30%
20%
10%
0%
In Morning From Afternoon to Evening
TIME OF SELLING MILK
24. 5) SECOND DELIVERY TIME
At all parlors of Baroda district delivery done between 1.30 p.m. to 4.30 p.m.
6) STOCK AVAILIBILITY AFTER 5 P.M.
In all the parlors the availability of Milk and its Products after 5:00 P.M. is not affected and there is always
stock available because of 2 time delivery done by the Baroda dairy in a day.
Shows stock availibility after 5 P.M
100
90
80
70
% of milk
60
50
40
30
20
10
0
Milk Butter milk Flavored milk Ghee
Products
25. 7) WHICH PRODUCTS CUSTOMERS DEMAND MOST AFTER 5:00 P.M.
The below chart shows the demand of the Products after 5 p.m. at all parlors and which products that
customers demand more after 5 p.m.
Following are the demand percentage of Milk and its Products after 5:00 P.M. :
Milk 50%
Butter Milk 35%
Flavored Milk 10%
Ghee 5%
Flavored Ghee, 5%
milk, 10%
Milk, 50%
Butter
milk, 35%
26. 8) THE QUARTER IN WHICH THE DEMAND OF MILK AND ITS PRODUCTS IS MORE:
The below chart shows the demand level of the People by the different quarter (including 3 month as each
quarter).
Demand according to the quarter months are as Follows:
January to March 15%
April to June 20%
July to September 40%
October to December 25%
October to January to
December, 25% March, 15%
April to
June, 20%
July to
September, 40%
27. 9) THE DEMAND OF MILK AND ITS PRODUCTS OF PARLORS PEOPLE AFTER
5:00 P.M.
The below chart shows the stock that parlors people want to keep after 5 p.m. at all parlors and which
products that customers demand more after 5 p.m.
Following are the demand percentage of Milk and its Products after 5:00 P.M. :
Milk 50%
Butter Milk 35%
Flavored Milk 10%
Ghee 5%
Parlors people demand of Products
50%
40%
% of demand
30%
20%
10%
0%
Milk Butter milk Flavored milk Ghee
Products
28. 10) DO YOU GET QUANTITY OF B.D.’S PRODUCTS CONVENIENTLY?
Out of 88 parlors 87% get the Baroda dairy‟s milk and its products Easily and
13% does not get the Baroda dairy‟s milk and its products easily.
Getting Products Easly
No
Yes
29. 11) CLOSING TIME OF PARLORS
below chart shows that the closing time of the different parlors by the percentage
The closing time is not fixed; as the MILK and its Products are Perishable goods there stock
cannot be kept more than 48 hours.
The basic time of the parlor„s closing is 10 p.m.
So the parlors closing time depend upon the availability of the stock if stock is available at 10
they are open their parlor until the stock is completed.
Before 10
p.m., 13%
After 10
p.m., 45%
At 10
p.m., 42%
30. 12) IS STOCK OF MILK AND ITS PRODUCTS AVAILABLE AFTER 10:00 P.M.?
Out of the all 88 parlors most of the parlors have no stock available after 10 p.m. because they always get
stock according to the demand so that over stock and under stock possibility does not occur.
Here most parlors are completed their stock before 10 p.m. and some have stock available in a small
quantity.
Stock availibility after 10 P.M.
100%
90%
80%
70%
% OF AVAILIBILITY
60%
50%
40%
30%
20%
10%
0%
MILK Butter milk flavored milk ghee
PRODUCTS
31. 13) SATISFACTION LEVEL OF THE PARLORS PEOPLE
Out of the total 88 parlors 70% are satisfied with the service, quality and delivery level of the
Baroda dairy and 30 % are not satisfied with the service of the Baroda dairy.
SATISFACTION LEVEL OF PARLORS PEOPLE
NO %
YES %
32. LIMITATION OF THE STUDY:
Most of parlors people are not interested to give proper answer related to study.
People are not given accurate answer which affects the solution of the study.
The population is very much so the study of whole population is not possible so some of
the population is assumed.
Most of the people of parlor have no time to attempt the question so that gave unrealistic
answer.
I had questionnaires as the primary mean to collect data and some time it was a hard task
to handle with rude type of parlors people because they were not ready to disclose some
of the questions ask in questioners.
33. RESULT AND FINDINGS
After the completion of this research survey I found some problems which are helpful to make some necessary decision
which are beneficial for the dairy.
Out of the 88 Parlors, all 88 keep a stock of milk and its products.
We get the perfect problems of all the Parlors related to increase better service
I found that most of the parlor people are not satisfied with the service of delivery van‟s people.
During survey I also found that most people are not satisfied with their less commission.
Because of lots of complain of the customers related to spoil of milk parlor people demand for the fresh stock of the milk
and its Products.
Most of parlor people want three time delivery of the milk and its products which was earlier done.
Parlor people are very unsatisfied with the leakages of the products.
They do not get any kind of refund of those leakages Products.
Parlors people are somewhat satisfied with the quality of dairy product. But nearby 10% complain of bad quality of milk
of Baroda dairy.
Many retailers are available so parlors people face most problem and overstock situation is arising.
34. SUGGESTIONS
They should increase the delivery service so that those who get late delivery and loss their customers can
satisfy the demand of the Customers.
They can increase the commission of the authorized dealer so that they have faith toward the Dairy.
They should improve their delivery system so leak aging can be minimized.
They should start 3 time delivery so that people get good stock and there should not the chance of the under
stocking.
The delivery people should be help full to the parlor people they should not be rude to them.
As per the survey people are very angry for not taking any steps on that kind of reports so those who are
going for survey they be rude and use abuse to them so kindly take corrective action towards the Problem of
parlor‟s people so faith and good results that get by the survey.
Baroda Dairy should know which Brand of milk has more demand and as per demand required should be
supplied.
Price should be deciding in a round figure so that changes problem can not arise.
35. PRACTICAL LEARNING THAT I GET WHILE DOING THE PROJECT
It is great experience for me to do a research on the Topic towards Baroda dairy.
I learned how to get the problem s and how to solve them?
I also learn how to deal with the customers .
I learned how to tackle the higher authority when they are busy.
I made my questionery with the help of the manager so that I future what is the possibilities arise towards
the my problem I can able to understand the Problem .
I found that marketer‟s job is so hard so to be successful in this field , field work is more important and then
knowledge.
It is great experience for me to communicate with the abuse customer and know how to understand them.
During my survey I learned that rather than trust on the data we should personally go in the field so that we
get the perfect knowledge about the products and else.
