Kamran cadbury


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Kamran cadbury

  1. 1. Cadbury <br />Presented By:<br />Mohammed Kamran<br />
  2. 2. Introduction to the presentation <br />OBJECTIVES OF THE STUDY <br /><ul><li> To understand the Indian and globally confectionary market
  3. 3. To understand Cadbury’s share in Indian confectionary market.
  4. 4. To analyze the strength of Cadbury in the chocolate segment.</li></li></ul><li>Introduction<br />
  5. 5. Origin of Cadbury <br />Cadbury is the brain child of John Cadbury <br />Starting in form of grocery business in Birmingham in 1824<br />In 1853, Cadbury became the confectioner to the British Crown.<br />In 1860, Richard and George took command and expand it further.<br />Today Cadbury operate Globally <br />John Cadbury <br />
  6. 6. Cadbury : Overview <br />Cadbury is a British confectionary company<br />Headquarters in Uxbridge, England.<br />The oldest and largest family-run businesses in the world<br />In 1969, it merged with Schweppes Limited<br />Third leading producer of soft drinks and fourth leading confectionery manufacturer in the World.<br />
  7. 7. How large Cadbury ?<br />Around 65,000 Employees<br />35,000 direct and indirect Suppliers<br />Direct operation over 60 Countries<br />
  8. 8. Product and Major Brands <br />Three kinds of confectionery: Chocolate (55%), Gum(14%) and Candy(31%)<br />13 focused Brands<br />12 focus markets<br />7 focus customers<br />India<br />USA<br />South Africa<br />China<br />Brazil<br />Japan<br />Mexico<br />UK<br />Turkey<br />France<br />Russia<br />Australia<br />
  9. 9. Operations Strategy<br />Mission: Financial Scorecard, judiciously reinforced by our Priorities, Commitments and Culture.<br />Vision: To be the World’s biggest and best Confectionery Company<br />Core Values: Performance, Quality, Respect, Integrity and Responsibility<br />
  10. 10. Cadbury’s Market Position and Competitive Environment <br />Participates in the Global Competitive Marketplace <br />
  11. 11. Confectionary Market in India <br />Indian confectionary industry: <br />Chocolates<br />Hard boiled candies<br />Éclairs and toffees<br />Chewing gums<br />Lollipops<br />Bubble gums<br />Mints and lozenges<br />Total confectionary mkt: Rs.41 bn<br />Total Vol. turnover : 2,23,500 tpa<br />Consumption: Urban :73% & Rural : 27% <br />
  12. 12. Cadbury India <br /><ul><li>Established in India: 1948
  13. 13. Manufacturing facilities at:</li></ul> 1) Thane, 2) Induri (Pune), 3) Malanpur(Gwalior),<br />4) Bangalore 5) Baddi (Himachal Pradesh)<br /><ul><li>Operates in India in 4 categories viz.</li></ul>Chocolate confectionary <br />Milk food drinks<br />Candy <br />Gum<br />
  14. 14. Core Processes to delivery the Final Product<br />Internal and External Customers<br />Outputs<br />Inputs<br />Processes and Operations<br />Delicious <br />Chocolate, Gum and Candy <br />And Beverages<br /><ul><li>Cacao varieties
  15. 15. Processing
  16. 16. Blending
  17. 17. Cinching
  18. 18. Tempering
  19. 19. Storage
  20. 20. Milk
  21. 21. Cocoa
  22. 22. Palm Oil
  23. 23. Other Grocery Products</li></ul>Information on Performance<br />Source: Krajewski, Ritzman, & Malthora, 2010<br />
  24. 24. Flow Chart of Process Analysis at Cadbury<br />Production processes<br />Packaging<br />Product launch<br />Production<br />Modifications<br />Consumer trials<br />Research & Design<br />Ingredients & recipes<br />Tasting<br />
  25. 25. Supply Chain Design & Integration <br />Resource Planning & Scheduling <br />
  26. 26. Cadbury Supply Chain<br />Raw Material from Farming<br />Manufacturing and Packaging<br />Sales and Distribution<br />Customer<br />Wholesale &<br />Third Party Stores<br />70 % Ghana<br />Cadbury Manufacturing Plants<br />Cadbury Owned Stores<br />30 % Other Locations <br />
  27. 27. Awards won by Cadbury for its Performance & Quality<br />Cadbury Schweppes plc was awarded Business in the Community's Jubilee Award<br />GOLD award for the "Best Insights and Strategic Thinking"<br />Brammer Energy & Environmental Improvement Award , 2009<br />Cadbury's Gorilla Among D&AD Winners, 2008<br />
  28. 28. Questions…???????<br />Thanks<br />