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project on haldirams vermeicelle

  1. 1. A STUDY ON HALDIRAM’S VERMICELLI Submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of Business Administration (BBA) Semester-V (Paper Code-BBA 311) To Guru Gobind Singh Indraprastha University, DelhiGuide: Submitted by:Ms.Shilpa Arora Name: Rohit Chordia Enrol no: 13290301709 Institute of Innovation in Technology & Management, New Delhi – 110058 Batch (2009-2012)
  2. 2. CERTIFICATEI, Mr Rohit Chordia, Roll No. 13290301709 certify that the Summer Training Report(BBA - 311) entitled ―To Study On Haldirams Vermicelli‖ is done by me and it is anauthentic work carried out by me at Haldiram Snacks Private Limited. The matterembodied in this has not been submitted earlier for the award of any degree or diploma tothe best of my knowledge and belief. Signature of the Student Date:Certified that the Summer Training Report (BBA ) entitled ―Haldirams Vermicelli‖ is doneby Mr.Rohit Chordia, Roll no:13290301709, is completed under my guidance . Signature of the Guide Date: Name of the Guide:Shilpa Arora Designation: Countersigned Director
  3. 3. 7th August 2011 To Whom It May ConcernThis is to certify that Mr. Rohit Chordia student of ―IINTM‖ hasundergone his Management Training from 20th June, 2011 to 30thJuly, 2011 for sales and distributors system in our organizationand has worked on a very important market research on―Haldiram’s Vermicelli‖ and has submitted the project on same.During his training he was found to be sincere and hardworking.We wish him every success in life.
  4. 4. ACKNOWLEDGEMENTI express my sincere gratitude to my project guide, Ms. Shilpa Arora under whose guidance Ipursued my project and without whose kind help this project would not have been possible.I would also like to thank Mr. Rakesh Chauhan for his guidance and support and offering thisproject to meI would also like to express my sincere thanks to all respondents for their cooperation. I amextremely obliged and highly thankful to all those who have contributed to completion of thisproject. Name: Rohit Chordia Enrollment no. : 13290301709
  5. 5. INDEXSERIAL NO. TOPIC PAGE No.1 Certificate ii , iii2 Acknowledgement iv3 List of figures vi4 List of tables vi5 Chapter-1: Introduction 1-96 Chapter-2: Research Methodology 10-137 Chapter-3: Data Analysis 14-258 Chapter-4: Research Findings 26-299 Chapter-5: Conclusion 30-3210 Annexure 33-3611 Bibliography 37
  6. 6. List Of Figure S.No DETAILS PAGE NO 1 Figure showing awareness of product 15 2 Figure showing the no of brand sold 17 3 Figure showing Stock Availability of product 18 4 Figure showing Packaging of the vermicelli 21 5 Figure showing Quality of vermicelli 23 6 Figure showing margin of vermicelli 24List Of TablesS.No DETAILS PAGE NO1 Table showing awareness of product 152 Table showing the no of brand sold 163 Table showing Stock Availability of product 184 Table showing Packaging of the vermicelli 205 Table showing margin of vermicelli 24
  7. 7. ABSTARCTThe project is about a market review of a product called Vermicelli manufactured byIndia‘s no. one sweet producing brand HALDIRAM.This report includes introduction about the company, its growth and future plans. Thisproject is about how successful the Haldiram‘s Vermicelli has been in the market andhow is the image of its competitor i.e. Bambino.This report and survey also highlights the major problems that Haldiram‘s Snacks isfacing in the market while selling their products and what does retailers think about thecompany.
  8. 8. Chapter1 INTRODUCTION1.1 VermicelliVermicelli is a traditional type of Italian pasta round in section that is thicker thanspaghetti.In English, the Italian loanword "vermicelli" is used to indicate different sorts of longpasta shapes from different part of the world but mostly from South or East Asia. Thedish in the original language are variously known as seviyan in Urdu and Hindi, shemaiin Bengali, sev in Gujarati, shavige in Kannada, sevalu or semiya in Telugu, and semiyain Tamil and Malayalam. The noodles are used in a number of dishes including avariation of kheer, a sweet dessert similar to rice pudding. Vermicelli are also used inmany parts of India to make a popular dish called upma. To prepare it, dry oil-roastedvermicelli are boiled with a choice of vegetables.
  9. 9. 1.2 HaldiramVIP Road ( Head Office )P-420 Kazi Nazrul Islam Avenue,Kolkata 700 052,IndiaFax + 91 33 40144400Mobile- 98300 11120 / 98300 11127Email – –“HALDIRAM” – a name associated with discerning consumers for sweets andnamkeens for past seven decades in India and abroad. It made its modest start in thebeginning of 1937 in Bikaner, a city of Rajasthan, India and was founded by ShivkishanAggarwal. The brand name HALDIRAM BHUJIYAWALA was introduced during pre-partition era – 1941, subsequently the reach was extended to eastern part of India i.e.Kolkata in 1958, further consolidated to western India also at Nagpur in 1968 and fromthere it never looked back and ventured first major step in this direction by opening up ashowroom in Chandni Chowk in 1982, the main hub of commerce in Delhi. The primefocus was to serve sweets and namkeens amongst consumers and the trade it directly.
  10. 10. In 1970, a large manufacturing unit was set up in Nagpur in the state of Maharashtra(India). In 1982, a retail outlet was set up in New Delhi. The outlet became very popularnot only among the Delhities but also among tourists visiting Delhi.Haldirams was able to achieve significant growth during the 1980s and 1990s. In 1992, amanufacturing unit with a retail outlet attached to it was set up in the outskirts of Delhi.A year later, Haldirams syrups and crushes were successfully launched in the Indianmarket. In 1995, a restaurant was opened in New Delhi. In 1997, realizing the potential ofnamkeens, the company started a manufacturing unit in Delhi exclusively for makingnamkeens.The company offered a wide variety of traditional Indian sweets and snacks atcompetitive prices that appealed to people belonging to different age groups.It was the first company in India to brand namkeens‘.The group also pioneered new ways of packaging namkeens. Its packaging techniquesincreased the shelf life of namkeens from less than a week to more than six months.It was also one of the first companies in India to open a restaurant in New Delhi offeringtraditional Indian snack food items such as "panipuri," "chatpapri," and so on, whichcatered to the needs of hygiene conscious non-resident Indians and other foreigncustomers.In the mid 1990s, Haldirams added bakery items, dairy products, sharbats and ice creamsto its portfolio. At the beginning of the 21st century, Haldirams products reachedmillions of consumers not only in India, but also in several other countries, including theUS, Canada, UK, UAE, Australia, New Zealand, Sri Lanka, Nepal, Japan and Thailand.
  11. 11. To add potato products to its existing product portfolio, machinery was imported from theUS.Haldirams maintained high quality standards at every stage of the production process.All its food items were prepared and packaged in a very hygienic environment.Encouraged by tremendous response of consumers, ‗HALDIRAM‘ decided to go for anup-gradation on technology, packaging, production etc. with the installation of bestmachinery and hiring best staff. Through hard work, complete dedication,uncompromising quality, - ‗HALDIRAM‘ became a part of each family.MissionReview , Recreate and Rediscover the trend of Healthy Eating and Innovate andInvent fresh new methods to Nurish and Delight everyone we serve.VisionBe the Trend Setter in the field of Healthy and Tasty Eating To Achieve a SustainableGrowth this will bring about an overall up liftment of the Organization, its People andthe Society.GoalTo provide our customers Perfect Taste and Quality in the Best of Packaging.
  12. 12. 1.3 GROWTHIn 1992, when ‗HALDIRAM‘ turned itself into a group segment, a most sophisticatedmanufacturing centre cum showroom was established at Main Mathura Road, New Delhiunder the banner ‗HALDIRAM MANUFACTURING COMPANY LIMITED‘ whichwas a run away success.The New Delhi unit caters to Punjab, Haryana, Uttar Pradesh and Bihar, Jammu&Kashmir, Himachal Pradesh and part of Assam.The company also has three showrooms in Delhi, located at Main Mathura Road, LajpatNagar and Chandni Chowk. These offer variety of fast foods as well as traditional foods.Trust in quality is an obsession which is being enjoyed by million of families. The qualityof salty snacks and scrumptious sweets met the international standard and speak for itself.To sustain in competitive market, ―HALDIRAM‖ has endeavored stress on quality,packing, shelf life, competitive price with special emphasis on consumers satisfaction andits lingering taste is amongst the best available in the world. To say the least, amongst thesweets and namkeens, we can modestly say ―you name it-we have it‖.Haldiram‘s is not only popular in India but also in many eastern countries too and isexpanding day by day.
  13. 13. 1.4 MARKET SHAREThe Namkeen market in India is magnanimous which consists of both the organized andthe unorganized sectors. The unorganized Namkeen market consists of home made andloose salty snacks generally sold in small Kiranas. The branded or the organizedNamkeen segment in India is increasing virtually by the day. Some of the major playersin the Indian Namkeen market consist of Haldiram Foods Frito-Lay India Mc Fills. Thetop namkeen brands in India are generally products offered by Haldirams and Frito Lays.Synonymous with the salted snacks industry in India is Haldiram Food. Haldirams isknown for its large variety of to brands that have been ruling the Indian snacks industryfor over decades now. Consumers in India in a way have become accustomed to theproducts of this particular brand.The Indian snack market offers around 1,000 snack items. The branded namkeen segmentconsists of 40% market share of the total salted snacks market in India. The marketleaders that own all the to namkeen brands in India is Haldirams that has a market shareof 41 % and then follows Frito Lays that has a market share of 10%.
  14. 14. 1.5 PRODUCT RANGEHaldiram has successfully completed the journey of being a small entrepreneur to theIndias largest selling brand name in Sweets and Namkeens (savory). The entity is knownfor its variety of mouth watering food products such as Sweets, Namkeens, Pickles,Syrups, and Biscuits in the world. The prime focus of the company is to serve sweets andsavories directly to customer.The impeccable range of products at Haldirams includes: Sweets: Jamphal, Bengali Rasgulla, Pateesa, Raj Bhog, Nargisi Rolls and many more. Syrups/Sharbats: Khus, Thandai, Rose Flavor, Orange Flavor, Badam and Pineapple Flavor Pickles: Green Chili, Lime, Mango and Mixed Pickle Namkeen: Aloo Bhujia, Hara Chiwda, Kaju Mixture, Navrattan, Moong Dal, Bhujia, Cornflakes Mixture, Kashmiri Mixture, Nut Cracker, Khatta Meetha. Potato chips and various products in chips range. Apart from this Haldiram‘s restaurants offer a large variety of food ranging from Indian snacks, North Indian food, South Indian food, Continental and Chinese, Italian food and also many drinks to freshen up their customers.
  15. 15. 1.6 OBJECTIVES OF THE STUDY - To find out how much percentage of retailers sell Haldiram‘s vermicelli. - To find out how do retailers find the packaging of the product (in terms of weight). - To find out how do retailers find the pricing of the product. - To find out how do retailers find the margin in selling the Haldiram‘s product. - To find out which packaging was most preferred by customers. - To find out the availability of the Haldiram‘s vermicelli stock. - To find out what is the image of Haldiram‘s biggest competitor in the market. - To judge the awareness level of retailers regarding the Vermicelli. - To collect ideas and suggestions from the market. - To find out the future market potential of Vermicelli. - To find out strength of Haldiram‘s and do SWOT analysis of Haldiram‘s.These objectives were achieved by following a well thought out plan and defining theproblem for each objective separately. Sampling and other statistical tools wereconsidered for achieving the given objectives.
  16. 16. 1.7 SCOPETo find out how successful is Haldiram‘s Vermicelli in the market in East Delhi Region.For this purpose both secondary and primary data is being used. Primary data consists ofinterviews with retailers and structured questionnaire.
  17. 17. Chapter-2 RESEARCH METHODOLOGYResearch designAccording to David J. Luck and Ronald S. Rubin, "A research design is the determinationand statement of the general research approach or strategy adopted/or the particularproject. It is the heart of planning. If the design adheres to the research objective, it willensure that the clients needs will be served."Research designs are concerned with turning the research question into a testing project.The research design has been considered as a "blueprint" for research, dealing with atleast four problems: what questions to study, what data are relevant, what data to collect,and how to analyze the results.Descriptive research is used to obtain information concerning the current status of thephenomena to describe "what exists" with respect to variables or conditions in a situation.The methods involved range from the survey which describes the status quo, thecorrelation study which investigates the relationship between variables, to developmentalstudies which seek to determine changes over time.Sampling DesignIt indicates how the sample units are selected. One of the most important decisions in thisregard is to determine which of the two- probability & non-probability sample is to bechosen.
  18. 18. In probability sampling, the probability or chance of every unit in the population beingincluded in the sample is known.In non-probability sampling, the probability of inclusion of any unit in the population inthe sample is not known.For the research work Random Sampling will be used.A random sampling gives every unit of the population a known & non-zero probability ofbeing selected. Since random sampling implies equal probability to every unit in thepopulation, it is necessary that the selection of the sample must be free from humanjudgementSample Location:-Sample location is that location from where samples are collected for research work.Field work was carried out for Haldiram Snacks Pvt. Ltd. in the area of East Delhi.These areas comprised of:- Preet Vihar. Shahadra. Laxmi Nagar.. Surajmal Vihar. Vivek Vihar
  19. 19. Data collection:-1) Primary data- Primary data is first hand information on any happening or event. It iscollected through questionnaire. Through questionnaire requisite information can becollected.The source of data collection was primary data which was collected by personalinterview of retailers of the vermicelli, aided by structured questionnaire. For Research,50 people were chosen from the region to fill up questionnaire.2) Secondary data- Secondary data plays an important role to get huge informationregarding concerned topic. Any data which have been gathered earlier for some purposeis secondary data. The secondary data is economical and is widely used. It saves much ofthe time of the researcher.The secondary data to support the report was collected from the company employees andthe internet.Instrument UsedFor carrying out the research work, questionnaire had been used.A questionnaire is a research instrument consisting of a series of questions and otherprompts for the purpose of gathering information from respondents.Questionnaires have advantages over some other types of surveys in that they are cheap,do not require as much effort from the questioner as verbal or telephone surveys, andoften have standardized answers that make it simple to compile data. However, suchstandardized answers may frustrate users. Questionnaires are also sharply limited by thefact that respondents must be able to read the questions and respond to them.
  20. 20. The questionnaire being used is structured questionnaire.Analytical ToolThe analytical tool used for the research report is Percentage test . Percentage test isused to find the percent of responses given by respondents and also to provide pictorialrepresentation of data.
  21. 21. Chapter-3 DATA ANALYSISTo carry out the survey various parts of East Delhi were covered to get the questionnairefilled by the retailers selling the vermicelli.Retailers were from Kiryana Shops, General Stores and Confectioners etc.This research is based on the key areas such as: Awareness about the Haldiram‘s Vermicelli. How much percentage of shopkeepers sells the Haldiram‘s Vermicelli. Stock Availability of both Haldiram‘s and Bambino vermicelli. Which packaging the customers‘ preferred. Quality of Haldiram‘s Vermicelli. Price of Haldiram‘s Vermicelli Margin in selling Haldiram‘s Vermicelli.
  22. 22. AWARENESSQ1 Whether consumer are aware of Haldiram‘s Vermicelli? Options Total no of respondents(50) Percentage of respondents Aware 37 74% Not Aware 13 26%Table 1: Table showing awareness level of respondents about the product Awareness Aware Not AwareFigure1: Figure showing awareness of respondents about the productInterpretation:74% of the retailers knew that Haldiram‘s has started producing Vermicelli, while 26%of the sample was not aware of it.The unaware retailers said that Haldiram‘s distribution channel is not good therefore theyare not aware of it.They wanted Haldiram‘s to have some awareness programs such as advertisements.
  23. 23. BRAND SOLDThe American Marketing Association defines a brand as a "name, term, design, symbol,or any other feature that identifies one sellers good or service as distinct from those ofother sellers. The legal term for brand is trademark. A brand may identify one item, afamily of items, or all items of that seller. If used for the firm as a whole, the preferredterm is trade name.A brand can take many forms, including a name, sign, symbol, color combination orslogan. The word branding began simply as a way to tell one persons cattle from anotherby means of a hot iron stamp. The word brand has continued to evolve to encompassidentity — it affects the personality of a product, company or serviceRetailers were asked about which brand vermicelli the sell.Q2 Which brand vermicelli do you sell? Options Total No of Respondents(50) Percentage of respondents Haldiram‘s 10 20% Bambino 35 70% Others 5 10%Table2: Table showing the brand commonly sold
  24. 24. Brand Sold Haldirams Bambino OthersFigure2: Figure showing the brand commonly soldINTERPRETATION:Only 30% of the retailers sold the Haldiram‘s Vermicelli.On the other hand, 98% of the retailers are selling Bambino‘s vermicelli, which is the toprival of Haldiram‘s.Also, 18% of the retailers are selling other brands which consisted of MTR, Mavana andRajdhani etc.Retailers complained about the Distribution channel of Haldiram‘s.
  25. 25. STOCK AVAILABILITYRetailers were asked about how they find the availability of Haldiram‘s Vermicelli andBambino‘s Vermicelli.Option Total no of respondents Percentage of respondentsHaldiram‘s 15 30%Bambino 35 70%Table 3: Stock availability of haldiram‘s and Bambino Total no of respondents Haldiram’s BambinoFigure3: Stock availability of haldiram‘s and bambinoHaldiram‘s:80% of the retailers said that the stock was available readily while some among themalso said that it was sometimes late.While 20% of the retailers, complaint that it was poorly available.
  26. 26. Bambino:98% of the retailers were happy with the bambino‘s supply and said it was readilyavailable on time. Only 2% of the retailers disagreed to this and said stock availability ispoor.
  27. 27. PACKAGINGPackaging is the science, art, and technology of enclosing or protecting products fordistribution, storage, sale, and use. Packaging also refers to the process of design,evaluation, and production of packages. Packaging can be described as a coordinatedsystem of preparing goods for transport, warehousing, logistics, sale, and end use.Packaging contains, protects, preserves, transports, informs, and sells. In many countriesit is fully integrated into government, business, institutional, industrial, and personal use.Retailers who sold Haldiram‘s Vermicelli were further enquired about the preference ofthe customers that which pack of the vermicelli do customers most prefer and do theyfind the packaging fine.Q4: Which packaging do you think customers prefer more? (For Haldiram‘s)Option Total no of respondents Percentage of Respondents200 gm 28 56%400 gm 21 42%1kg 1 2%Table4: Table showing consumer preference on packaging
  28. 28. Packaging (in terms of weight) 200 gms 400 gms 1 KgFigure4: Figure showing consumer preference on packagingINTERPRETATION:56% of the retailers said that customers prefer 200gms pack.42% of the retailers said that customers prefer 400gms pack.Only 2% of the retailers said that 1kg pack is most preferred.But everyone was satisfied with the quantity in each pack.
  29. 29. PRICEIn ordinary usage, price is the quantity of payment or compensation given by one party toanother in return for goods or services. In all modern economies, the overwhelmingmajority of prices are quoted in (and the transactions involve) units of some form ofcurrency. Although in theory, prices could be quoted as quantities of other goods orservices this sort of barter exchange is rarely seen.In Finance there are a number of pricing units that fall outside the categories of currencyand barter. For example a monetary loan can be priced in percentage point units using theformula (100% - Interest Rate). The total amount of interest payable depends upon theloan amount and the period of the loan, and since each potential borrower has differentloan requirements, it is not sensible to use the total amount of interest payable as theprice. Other examples can be found in the area of Financial Derivative pricingPrice can sometimes alternatively refer to the quantity of payment requested by a seller ofgoods or services, rather than the eventual payment amount. This requested amount isoften called the asking price or selling price, while the actual payment may be called thetransaction price or traded price. Likewise, the bid price or buying price is the quantity ofpayment offered by a buyer of goods or services, although this meaning is more commonin asset or financial markets than in consumer markets.
  30. 30. Retailers were enquired that how they find the prices of the Haldiram‘s Vermicelli andother products too, 100% of them said that it was worth priced.
  31. 31. QUALITYQuality in business, engineering and manufacturing has a pragmatic interpretation as thenon-inferiority or superiority of something. Quality is a perceptual, conditional andsomewhat subjective attribute and may be understood differently by different people.Consumers may focus on the specification quality of a product/service, or how itcompares to competitors in the marketplace. Producers might measure the conformancequality, or degree to which the product/service was produced correctly.100% of the retailers found that quality of Haldiram‘s Vermicelli and other products isfar better then any other brand. They were found satisfied with it.
  32. 32. MARGINThe difference between the cost and the selling price of securities or commoditiesRetailers were asked about how they find the margin in selling Haldiram‘s Vermicelli.Q5: What is the margin of Haldiram‘s?Table5: Table showing margin of haldiram‘sOption Total No of Respondents Percentage Of RespondentsExcellent 0 0Average 44 88%Poor 6 22% MARGIN Excellent Average PoorFigure5: Table showing margin of haldiram‘sINTERPRETATION:87% of the retailers said that they get not so good margin i.e. average margin in sellingHaldiram‘s vermicelli, while 13% of the retailers said that they get poor margins.
  33. 33. Chapter-4 Research Findings74% of the retailers knew that Haldiram‘s has started producing Vermicelli, while 26%of the sample was not aware of it.The unaware retailers said that Haldiram‘s distribution channel is not good therefore theyare not aware of it.They wanted Haldiram‘s to have some awareness programs such as advertisements.Only 30% of the retailers sold the Haldiram‘s Vermicelli.On the other hand, 98% of the retailers are selling Bambino‘s vermicelli, which is the toprival of Haldiram‘s.Also, 18% of the retailers are selling other brands which consisted of MTR, Mavana andRajdhani etc.Retailers complained about the Distribution channel of Haldiram‘s.55% of the retailers said that customers prefer 200gms pack.44% of the retailers said that customers prefer 400gms pack.Only 1% of the retailers said that 1kg pack is most preferred.But everyone was satisfied with the quantity in each pack.
  34. 34. Retailers were enquired that how they find the prices of the Haldiram‘s Vermicelli andother products too, 100% of them said that it was worth priced.87% of the retailers said that they get not so good margin i.e. average margin in sellingHaldiram‘s vermicelli, while 13% of the retailers said that they get poor margins.
  35. 35. 5.1 SWOT ANALYSIS Strength Weakness Reasonable price A new entrant in the market Quality Opportunity Threats Huge potential A lot many players are existing in the marketSTRENGTH 1) The product has excellent high quality image. 2) Good and attractive packing 3) Good image position 4) Good taste 5) Good varietyWEAKNESS 1) Less awareness. 2) Poor distribution channel
  36. 36. 3) Schemes given to retailers are not enough. 4) Less margins. 5) Less advertisement.OPPORTUNITY 1) By providing proper schemes Haldiram can increase its supply. 2) By providing more profit margin Haldiram can increase its supply. 3) By proper advertisements Haldiram can create public awarenessTHREATS 1) Competition Bambino and Rajdhani. 2) Rude behavior of distributors.
  37. 37. Chapter-5 CONCLUSIONSHaldiram‘s is India‘s most preferred name in sweets and savories.Many retailers were interviewed through the questionnaire.Awareness of the Haldiram‘s Vermicelli is very less.From the survey of the retailers it was found that only 30% of the retailers sellHaldiram‘s vermicelli.Quality of Haldiram‘s product is excellent in every aspect.Some retailers told that quantity and quality in a pack is maintained every time.Haldiram‘s product being a bit costly, are worth priced.Margin in Haldiram‘s product is less.Biggest competitor o Haldiram‘s is Bambino and almost everyone is happy withthe services and products from Bambino
  38. 38. 6.1 LIMITATIONS 1) Some of the respondents were totally unresponsive and were not ready to cooperate. 2) Due to none availability of concerned person questions remained unanswered.3) Biasness is the most serious limitation. Although measures have been taken to reduce the biasness but complete elimination of biasness is not possible.4) In research retailers behavior is studied but the retailers behavior is not assessed correctly,5) The reliability of the data to great extent is dependent on the honesty and cooperation of the respondents in providing the information
  39. 39. 6.2 SUGGESTIONS Many retailers complaint about the distribution network of Haldiram‘s, therefore it needs improvement for better sales. In the area of Patparganj and Madhu Vihar retailers complaint that the distributer is rude and he himself retails the product and lower price, and if the sell at the same price, the do not get any margin. It is a area of high concern. Many retailers complaint that they were not aware of the product, therefore advertisement is needed for increased sales. No awareness among the customers too, therefore they always ask for Bambino or other brands. Some retailers also demanded for roasted Vermicelli products so it should be taken care of.
  40. 40. ANNEXURE-A QUESTIONNAIRE TO STUDY HALDIRAM VERMECILLI1. What is the type of store? Kirana shop. Super Market. General store.2. Do you know about Haldiram‘s vermicelli? Yes. No.3. Which brand vermicelli do you sell? Haldiram‘s. Bambino. Both. Others.
  41. 41. 4. Is the stock of Haldiram‘s vermicelli available at time? Readily available. Available at times. Poor availability.5. Is the stock of Bambino vermicelli available at time? Readily available. Available at times. Poorly available.6. Which packaging do you think customers prefer more? (For Haldiram‘s) 200gms. 400gms. 1kg.7. Do you find the packaging fine? (In terms of weight) Yes. No.
  42. 42. 8. How do you find the price of Haldiram‘s vermicelli? Overpriced. Worth priced Underpriced.9. How do you find the quality of Haldiram‘s vermicelli? Excellent. Good. Average. Poor.10. How do you find the margin in selling Haldiram‘s vermicelli? Excellent. Good. Average. Poor.
  43. 43. 11. Information about the store. Name: __________________________ Designation: _____________________ Phone no: _______________________ Address: ________________________ ________________________ _________________________ Comments:
  44. 44.