1) Havmor Ice Cream was established in 1944 in Karachi and relocated to Ahmedabad in 1947 after the founder Satish Chandra Chona moved during the Partition of India.
2) Havmor has grown from a handcart into a large ice cream company available at over 20,000 outlets across western India with over 160 products.
3) The current generation is working to expand the restaurant division and Hav Funn parlours while pursuing a vision to become a top 3 ice cream brand in India with over $200 million in annual revenue by 2020.
2. HAVMOR ICE CREAM
HAVMOR is established in Karachi in 1944.
The founder of the industry is Satish Chandra
Chona
3. In 1947, in the wake of the Partition Satish Chona
had to join the exodus into India. Searching for a
new turf, he tried out Dehra Dun and Indore, and
finally, settled down in Ahmedabad.
He had to start the venture from scratch again so
he had to begin from a hand-cart at the Ahmedabad
Railway Station, churning out the Ice Cream
manually.
4. PRODUCT RANGE
CANDIES
Kala Khatta pop
Lollypop
Orangebar
Kacchi keri
Double Hit
Mini Chocobar
Kaju Candy
Classic Chocobar
3-D Bar
Raspberry Dolly
Mango Dolly
Chowpaty Fulfi
Zulu Bar
SMALL CUPS- 50ml
Vanilla
Royal Gulab
6. NOVELTIES
MalaiKulfi
Roll cut
Badam pista Kulfi
Raja Rani Roll cut
Sandwich Ice Cream
Fifty Fifty Roll cut
Cassata cut
Super Sunda Bon-Bon
FAMILY PACKS & PARTY PACKS
Royal Gulab
Vanilla Kaju Draksh
Butter Scotch
Chocolate Chips
Fresh Strawberry
Bonanza Bonanza
Swish Cake
Kaju Anjir
Kesar Pista
Lonavali
Almond Carnival
Roasted-Badam-Anjir
7. From the Present to the Future
The West was won by taste, innovation and quality.
In the last six decades, from a handcart, Havmor
has grown into a delicious facet of daily life of a
large part of Western India. It is available through
20,000 + outlets across Gujarat, Maharashtra,
Rajasthan and Madhya Pradesh.
8. Havmor has more than 160 products, possibly the
most extensive range in India.
The third generation- Ankit Chona- is contributing to
the business, building on the core values. He is the
driving force in expanding the Restaurant Division
as well as popularizing the Company owned Ice
cream and Fast Food Parlours - Hav Funn. He is
leading the modernization and standardization
process of the Company.
9. Vision
HAVMOR, as a group will be an outstanding and
reputed food company with an annual turnover
exceeding Rs.5 billion by the year 2015. By the year
2020 we will be amongst the top three Ice cream brands
in India with a turnover exceeding Rs.15 billion.
Mission
We, at HAVMOR, are committed to offer the finest
quality products to our customers at the best value for
money , driven by the motto of GOODNESS ( ACHAI) ,
TRUTHFULNESS (SACHHAI) & CLEANLINESS (
SAFAI).
10. Ahmedabad-based ice cream maker Havmor Ice
Creams has tied up with another homegrown
pharmaceutical major Zydus Wellness, a group
company of Cadila Healthcare(Zydus Cadila), for
sourcing ingredients for its latest 'Sugar Free' range
of ice creams. Also, the tie-up would allow Havmor
to use the 'Sugar Free' brand owned by Zydus for
its ice creams.
11. BCG MATRIX
Rising Star
Strawberry &
American dry fruits
Problem Child
Sugar less ice creams
Cash cows
Vanilla & Kesar pista
Dog
Roll cuts
12. CUSTOMER MATRIX
Good products Not so good products
Good
customers
Strawberry, American
Dry-fruit and Vanilla. Roll cuts
Not so
good
customers
Sales of variety of
cups and cones with
less price
Food and snacks
13. SWOT ANALYSIS
Strength:
Varieties of ice cream flavours
Innovative frozen food
Strong market share in India
Weakness:
High price
Less market share in rural areas
Opportunities:
Increase production due to new installation of
technology
Threats:
Increase number of competitors
14. TO INCREASE SALES
HAVMOR must come up with new promotional
activities such that people become more aware
about Ice-cream
Consumers purchase Ice-cream from Restaurant
more than the Havmor parlours so company should
have to increase awareness level of consumers
towards Havmor ice-cream parlours and promote
schemes at Havmor outlets