1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
Encourages women to buy the product
because they hope to start looking like
her
People think that if the
celb likes it must be good
and affects their life style
2. Independence/Individuality
Intelligence
Holiday companies put relaxing escaping pictures in to
make you want to go there
People want to be independent so they would
buy the product and think that they are
somehow individual
As it is environmentally friendly car people would buy
this and think I want that
3. Lifestyle
Nurture
Peer Approval
People would think that this phone would do
everything and improve their lifestyle and get
this product
People who don’t like poor children in danger
normally give money to them
4. Rebel
Rhetorical Question
For this advert all the men want to be part of a hardcore
lifestyle and want to get this make of beer
This is showing fashion lovers and want to be a rebel
5. Scientific / Statistical Claim
Unfinished Comparison / Claim
This advert is guilt tripping you its say would you do this
would let this person get hurt or starve
They give you the facts with this like this is number 1
hairspray for women you must have it
This is telling you that these tyres will make your
car strong cool and longer living
