3. In media , why might we group or classify
audiences in this manner?
• So we know what target audience
we have to aim at for example
if we wanted to make a high end
magazine with would what types
of people would be looking at
it so it would be grade B and
near the top. This table shows
us the target market and the
categories of wealth.
4. How is audience research used in relation to new media products?
(e.g. rating, BARB, focus groups, questionnaires)
• They will need to use barb,
focus groups and questionnaires
to make sure the magazine will
sell to the right people.
Having people comment on what
your new magazine is will help
to achieve sales.
5. Using the classifications table and the BARB website, what can you tell us
about your chosen industry and your product from Unit 21?
• The chosen industry is magazine
editing and magazine page
layouts. The magazine industry
can vary throughout the
classification table from grade
A, to grade E. Depending on
what you do and who you aim you
magazine at can determine where
you are on the table from a-e.
6. What constraints, codes of practice, and or regulations does
your chosen industry/must your product follow?
• I have made sure that my
magazine is fit for purposed.
It has got nothing
inappropriate and the text has
no swearing or offensive
language. I also asked
permission to use photos of the
chosen models from her parents
as she is under 18.
7. Create an avatar of an ‘average audience member’ that your Unit 21
product is aimed at. Consider age, gender, clothing style, musical tastes
The outfit is
colourful and up to
date showing the
audience age for my
magazine. Also the
make up is age
appropriate. The
avatar looks young
so in my magazine
age range.
8. Look at your final product and list the ways you have aimed your
product at your target audience. Consider content, genre, language
used, narrative, visual images, graphics, fonts, colours etc.
My magazine would fit in near
the middle, around grade c. My
magazine is not high end but its
not cheap so I would put it in
grade c because mine middle
class
