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MKT 421 Assignment Distribution channel
Article Review (sports apparel company)
FOR MORE CLASSES VISIT
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Purpose of Assignment
A well planned distribution channel system is a
key component of the marketing mix that helps
meet customer demands and achieve company
goals. This assignment will analyze the

MKT 421 Assignment Understanding Marketing and
Customer Relationships (2 Papers)
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This Tutorial contains 2 Papers
Understanding marketing as a multi-step process
relying on building successful customer

MKT 421 Final Exam Guide (New)
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1. Blending the firm's promotion efforts to
convey a complete and consistent message is
the goal of:
Sales management communications.

MKT 421 Final Exam Guide (New, 2017)
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_________ is best defined as the process of
continuously obtaining information on events
happening outside a company to recognize and
interpret possible trends that affect marketing.
Relationship marketing
Digital marketing

MKT 421 Final Exam Guide
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1. Blending the firm's promotion efforts to
convey a complete and consistent message is
the goal of:
Sales management communications.

MKT 421 Mapping the Product Life Cycle (PLC)
Presentation
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MKT 421 WEEK 3 Mapping the Product Life Cycle (PLC)
Presentation
The Product Life Cycle (PLC) is a vital component of the
marketing plan. Monitoring products and services as
they flow through this process helps marketing
managers adjust

MKT 421 Signature Assignment The Entrepreneurial
Marketing Manager
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A well planned distribution channel system is a key
component of the marketing mix that helps meet
customer demands and achieve company goals. This
assignment will analyze the role channels of
distribution have in meeting the needs of consumers in
both a brick and

MKT 421 Solving the Problem Five-Step Marketing
Research Approach Presentation
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The purpose of this assignment is to place students in
the active role of a marketing manager with a problem
threatening the organization's survival. Students will
respond to a specific scenario that requires them to
address the concepts both critically and creatively to

MKT 421 Week 1 Apply Why We Buy a Product (2
Papers)
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Scenario: You are sitting in your home and you pick up a
package of Oreos™ (or some other product of your
choosing). After realizing that you have purchased this
product for years, you wonder, “Why do I feel so strongly
about this product?” You remember your readings

MKT 421 Week 1 Elevator Pitch (2 Papers)
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Create a 700-word elevator pitch that includes the
following:
§ Summarize your background and what makes you
unique (your competitive advantage/differentiation) in
a one-paragraph elevator pitch.

MKT 421 Week 1 Individual Assignment
Defining Marketing
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Resource: University Library
Write a 700- to 1,050-word paper in which you
define marketing.
Include in your paper your personal definition
of marketing and

Favorite Brand Paper (2 Papers) (New)
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This tutorial contains 2 different papers
Write a 750- to 1,000-word paper in which you
identify your favorite brand and explain why it
is your favorite. In the paper you should do the
following:

MKT 421 Week 1 Marketing and Buying Behaviors
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MKT 421 Week 1 Marketing and Buying Behaviors
Marketing is really a study in behaviors: what do we
consume and why. As you start to sink your teeth into
some new concepts within marketing, reflect for a
moment about your own

MKT 421 Week 1 Practice 4P’s of Marketing
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Complete the “4P’s of Marketing” click and drag
in Connect.
Note: You have unlimited attempts to complete
this assignment.

MKT 421 Week 2 Assignment Elements Of A Marketing
Plan Paper (2 Papers)
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Review the video case study "Geek Squad: A New
Business for a New Environment" on pp. 88-89 in your
textbook. Keep this case study in mind as you complete
this assignment.

Marketing Mix Presentation (2 PPT)
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This Tutorial contains 2 Different PPT
Select a company currently experiencing
marketing changes.

Marketing Mix
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Resources: University Library, Internet
Write a 1,400- to 1,750-word paper in which
you describe the elements of the marketing mix
(product, place, price, and promotion).

Personal Branding Plan Paper (2 Papers)
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This Tutorial contains 2 Different Papers
Write a 750- to 1000-word paper that does the
following:
Summarizes your background and what makes
you unique in a 1-paragraph elevator pitch

MKT 421 Week 2 Practice Market Research Process
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Watch the “Market Research Process” video in Connect.
Answer the questions that follow.
Note: You have unlimited attempts to complete this
assignment.

MKT 421 Week 2 Team Assignment Marketing
Plan Phase 1
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Create a new product or service for an existing
organization. This
product or service will be the basis for your
Marketing Plan

MKT 421 Week 3 Assignment Positioning Presentation (New, 2 PPT)
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This Tutorial contains 2 Presentations
Using the same company you chose for your Week 2 assignment,
choose a product or service the company offers on which to focus.

MKT 421 Week 3 Individual Assignment Marketing Research Paper
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Resources: University Library, Kudler Fine Foods Virtual
Organization
Use the Virtual Organization link on the student website to
access additional company information on Kudler Fine Foods.
Write a 1,050- to 1,400-word paper in which you justify the

MKT 421 Week 3 Individual Assignment Perceptual Map Presentation
(2 Sets) (New)
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Review "perceptual mapping" located on the Week 2 ERR page.
Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic
Marketing.

MKT 421 Week 3 Practice BMW Video Case
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Complete the “BMW” video case in Connect.
Note: You have unlimited attempts available to complete
this assignment

MKT 421 Week 3 Team Assignment Marketing Plan
Phase 2
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Use the product or service you selected for your
Marketing Plan:
Phase I Paper.
Write a 1,400- to 1,750-word paper in which you
address the following:

MKT 421 Week 3 Team Assignment Strategy and
Positioning Paper (2 Papers) (New)
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Select a new product or service that will be launched by
either an existing organization or one you will create.
This product or service will serve as the basis for the
Marketing Plan you will write throughout the course.

MKT 421 Week 4 Apply Marketing Lemonade (Part 1)
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Scenario: Your team is looking for a way to make some
revenue as either a for-profit or not-for-profit
organization. This organization can market locally,
nationally, or internationally. The product that you have
decided to sell is lemonade. To make the endeavor work,
you will have to define a marketable form of the drink
and decide on a target market.

MKT 421 Week 4 Assignment Marketing Research Report (2 Papers)
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Your company has decided to launch a new line of products.
Create a 1,400-word report and include the following information:

MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers)
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This Tutorial contains 2 Different Papers
Write a 750- to 1,000-word paper that describes the
importance of blue ocean strategy and identifies a
product or service that would be considered a blue
ocean move. Include the following:

MKT 421 Week 4 Individual Assignment Using
Perceptual Maps in Marketing Simulation
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Resources: Using Perceptual Maps in
Marketing simulation
Complete the simulation, Using Perceptual
Maps in Marketing,
located on the student website.

MKT 421 Week 4 Logistics and Distribution
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MKT 421 Week 4 Logistics and Distribution
There are basically five approaches for entering
an international market; usually the choices and
risks are very product dependent. Assume you
are a consultant specializing in global

MKT 421 Week 4 Practice Final Price and Profit
Equations
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Complete the “Final Price and Profit Equations”
case analysis in Connect.
Note: You have unlimited attempts to complete
this assignment.

MKT 421 Week 4 Practice Supply Chain Video Case
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Complete the “Supply Chain” video case in Connect.
assignment

Phase 3
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Use the product or service you selected for your
Marketing Plan:
Phase I Paper.

MKT 421 Week 4 Team Assignment Product, Pricing,
and Channels Paper Paper (2 Papers) (New)
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Use the product and organization you identified in your
Week 3 Strategy and Positioning Paper.
Write a 1,500- to 2,000- word paper that includes:
A detailed description of the features of your product or
service including how it solves the

MKT 421 Week 5 Apply Marketing Lemonade (Part 2)
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Scenario: Using the same organization and the lemonade
drink from the Week 4 Learning Team assignment,
develop an analysis for the bank. The bank will be using
this information to make their final decision on how, and
if, to fund your company’s new and unique lemonade.
Through your research, you have found that the bank
you will be presenting to is

MKT 421 Week 5 Individual Assignment Environmental
Factors
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Select an organization with which you are familiar that
conduct both domestic and global marketing.
Write a 1,050- to 1,400-word paper in which you
identify the environmental factors that affect global
and domestic marketing decisions.

MKT 421 Week 5 Individual Assignment Map
the Supply Chain Paper (2 Sets) (New)
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This tutorial contains two sets of Paper
Select an industry.
Write a 750- to 1,000-word paper that
identifies each link in the supply chain and the

MKT 421 Week 5 Practice Google An Integrated
Marketing Communications Perspective
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Complete the “Google: An Integrated Marketing
Communications Perspective” video case in Connect.
assignment.

MKT 421 Week 5 Practice Product Advertising
at Kellogg’s
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Complete the “Product Advertising at Kellogg’s”
case analysis in Connect.
Note: You have unlimited attempts available to
complete knowledge checks.

MKT 421 Week 5 Team Assignment Final Marketing
Plan and Presentation (2 sets) (NEW)
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This tutorial contains two sets of Paper and
Presentation
Combine your Strategy and Positioning and Product,
Pricing, and Channels papers along with your
promotional strategy into a single Marketing Plan.
Write a 6,000- to 7,000-word paper that integrates
your previous Learning Team

Final Paper and Presentation
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Use the Marketing Plan Outline listed on the student
website as a guide.
Write a 6,300- to 7,000-word paper integrating your
previous Learning Team assignments

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