This document contains information about marketing courses offered through MKT 421 EDU, including assignments, tutorials, and guides. It provides overviews and instructions for various papers, presentations, and exercises on topics such as distribution channels, marketing relationships, marketing research, branding, and strategic planning. The materials are meant to help students learn key concepts in marketing and complete their coursework.
This document outlines the weekly assignments for an MKT 421 marketing course. It includes assignments to create an elevator pitch, conduct marketing research, develop a marketing plan in phases, and create a marketing mix paper and final presentation. The marketing plan assignments require analyzing competitors, segmenting markets, developing promotional and pricing strategies, and evaluating the marketing plan. The marketing mix paper requires recommending changes needed for a company transitioning to a consumer market.
For more classes visit
www.snaptutorial.com
Brand Extension Marketing Plan Project; Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.;Project Assignment: As we begin our project here in Unit 1, you need to first assume you have the role of a marketing manager for one, new, currently not available product on the behalf of a real, for-profit organization. Consider this a ?brand extension?:
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https://theacademicessays.com/downloads/solution-mkt-421-complete-courses-mkt-421-week-1-understanding-marketing-and-customer-relationships/
MKT 421 COMPLETE COURSES
MKT 421 Week 1 Understanding Marketing and Customer Relationships
Purpose of Assignment
Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.
Assignment Steps
Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your Image
Scenario: You have just graduated from the University of Phoenix with your Bachelor’s Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.
Develop at least a 1,050 word response to the following using the scenario above:
Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.
Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?
Determine how your own personal brand links to the organization’s customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning.
Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Librar
This document provides information and instructions for multiple marketing assignments. It includes scenarios and requirements for analyzing distribution channels, understanding marketing concepts like the customer value proposition, and applying these concepts to personal branding or a company. It also provides learning materials and assignments for an entire marketing course, including exams, case studies, and marketing plan components.
MKT 421 EDU Education Planning--mkt421edu.comWindyMiller27
This document contains information about marketing assignments for an online course. It includes scenarios and requirements for two assignments. The first assignment involves reviewing an article on distribution channels and recommending strategies for a sports apparel company. The second assignment involves defining marketing concepts like customer value propositions, comparing marketing and advertising, and applying these concepts to personal branding or a company. Both assignments require 1,000-1,200 word responses.
MKT 421 GUIDE Education for Service--mkt421guide.commamata42
FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick
This document outlines the weekly assignments for an MKT 421 marketing course. It includes assignments to create an elevator pitch, conduct marketing research, develop a marketing plan in phases, and create a marketing mix paper and final presentation. The marketing plan assignments require analyzing competitors, segmenting markets, developing promotional and pricing strategies, and evaluating the marketing plan. The marketing mix paper requires recommending changes needed for a company transitioning to a consumer market.
For more classes visit
www.snaptutorial.com
Brand Extension Marketing Plan Project; Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.;Project Assignment: As we begin our project here in Unit 1, you need to first assume you have the role of a marketing manager for one, new, currently not available product on the behalf of a real, for-profit organization. Consider this a ?brand extension?:
DOWNLOAD HERE
https://theacademicessays.com/downloads/solution-mkt-421-complete-courses-mkt-421-week-1-understanding-marketing-and-customer-relationships/
MKT 421 COMPLETE COURSES
MKT 421 Week 1 Understanding Marketing and Customer Relationships
Purpose of Assignment
Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.
Assignment Steps
Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your Image
Scenario: You have just graduated from the University of Phoenix with your Bachelor’s Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.
Develop at least a 1,050 word response to the following using the scenario above:
Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.
Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?
Determine how your own personal brand links to the organization’s customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning.
Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Librar
This document provides information and instructions for multiple marketing assignments. It includes scenarios and requirements for analyzing distribution channels, understanding marketing concepts like the customer value proposition, and applying these concepts to personal branding or a company. It also provides learning materials and assignments for an entire marketing course, including exams, case studies, and marketing plan components.
MKT 421 EDU Education Planning--mkt421edu.comWindyMiller27
This document contains information about marketing assignments for an online course. It includes scenarios and requirements for two assignments. The first assignment involves reviewing an article on distribution channels and recommending strategies for a sports apparel company. The second assignment involves defining marketing concepts like customer value propositions, comparing marketing and advertising, and applying these concepts to personal branding or a company. Both assignments require 1,000-1,200 word responses.
MKT 421 GUIDE Education for Service--mkt421guide.commamata42
FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick
MKT 421 EDU Redefined Education--mkt421edu.comkopiko182
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will
MKT 421 EDU Education Counseling -- mkt421edu.comkopiko97
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of
MKT 421 EDU Achievement Education--mkt421edu.comkopiko163
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels
FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals.
FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. Scenario: You work for a newly formed sports apparel company
This document outlines the weekly assignments for an MKT 421 marketing course. It includes assignments to create an elevator pitch, conduct marketing research, develop a marketing plan in phases, and create a marketing mix paper and final presentation. The marketing plan assignments require analyzing a new product or service and developing strategies for segmentation, targeting, positioning, and the marketing mix elements of product, price, place, and promotion.
FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels
FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. Scenario: You work for a newly formed sports apparel co
2.2 Assignment: Totaling Costs
Getting Started
Production and cost are the fundamental building blocks on the supply side of the market. In this assignment you will learn how to calculate costs and construct cost schedules.
Upon successful completion of this assignment, you will be able to:
Describe the determinants of a firm’s output and costs in the long run.
Use cost relationships to predict a firm’s profit-maximizing decisions.
Resources
Textbook:
Economics for Managers
File: Ch05.ppt
Media: Costs of Production
Background Information
In this assignment you will learn how to calculate costs and construct cost schedules for a small business.
Instructions
Review the rubric to make sure you understand the criteria for earning your grade.
Read Chapter 5, “Production and Cost Analysis in the Short Run,” in
Economics for Managers
. As you read, think about what it costs you to do some basic task.
Download and review the
Ch05.ppt
PowerPoint file.
View the media:
Costs of Production
. This lecture presentation covers output and costs in the short run, deriving long-run average cost and firm profit maximization.
Assess data (in the table below) related to a small lawn mowing business.
Angela hires students at $40 a day to mow lawns.
Regardless of the number of students she hires, Angela leases five lawn mowers for $200 a day.
The following table gives the daily output:
Labor
(students per day)Total Product
(lawns cut per day)0012024437049451146120
Write a one- to two-page paper that addresses the following. Be sure to show your calculations.
Construct the average fixed cost, average variable cost, and average total cost schedules.
Construct the marginal cost schedule.
Check that the gap between total cost and total variable cost is the same at all output levels. Explain why this relationship is so important and demonstrate clear insightful and critical thinking.
When you have completed your assignment, save a copy for yourself and submit a copy to our instructor by the end of the workshop.
==========================================================
2.3 Discussion: Economies of Scale
Getting Started
You will examine production and cost issues in the long run, where all inputs in a production process are variable, using a case study.
Upon successful completion of this discussion, you will be able to:
Interpret a long-run production function in which all inputs can be varied and possibly substituted for each other.
Explain how production and cost analysis is used in management decision making.
Resources
Textbook:
Economics for Managers
Video: COVID-19
Background Information
This information and activity build on the short-run production and cost issues covered in the previous workshop.
Instructions
Review the rubric to make sure you understand the criteria for earning your grade.
Read Chapter 6 and review Chapter 5 in
Economics for Managers.
As you read, think a.
For more course tutorials visit
www.newtonhelp.com
MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing
Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an innovative idea for the Week 6 final assignment.
This document provides information about assignments for the ISCOM 305 class, including:
- Assignments cover topics like the importance of operations management, new hire training programs, forecasting, quality tools, supply chain management, and lean production.
- Assignments involve writing papers, creating presentations, developing training modules, and applying course concepts to case studies for companies like Apple, Legoland, and Toyota.
- Students must address topics like new product development, process improvement, inventory management, and aggregate planning for hypothetical products and companies. Academic references and APA formatting are required.
- Additional resources are provided on the instructor's website for more information on class assignments.
For more course tutorials visit
www.tutorialrank.com
Tutorial Purchased: 2 Times, Rating: B+
Risk Management. Risk management is a critical aspect of project management. The supply chain decisions that are made have risk involved like any other project decision. Comment on two examples of risks that can occur in the supply chain that can affect a project
MKT 421 Final Exam | MKT 421 Final Exam Answers | Studentwhiz Jigyasa Bhansali
This document outlines the course content and assignments for MKT 421 Final Exam. It includes discussion questions, individual writing assignments, and learning team assignments on topics like marketing definitions, research, strategies, and plans. The assignments involve selecting products/services and organizations to analyze, justifying marketing approaches, and developing phases of a marketing plan over 5 weeks of study.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
MKT 421 EDU Redefined Education--mkt421edu.comkopiko182
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will
MKT 421 EDU Education Counseling -- mkt421edu.comkopiko97
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of
MKT 421 EDU Achievement Education--mkt421edu.comkopiko163
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels
FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals.
FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. Scenario: You work for a newly formed sports apparel company
This document outlines the weekly assignments for an MKT 421 marketing course. It includes assignments to create an elevator pitch, conduct marketing research, develop a marketing plan in phases, and create a marketing mix paper and final presentation. The marketing plan assignments require analyzing a new product or service and developing strategies for segmentation, targeting, positioning, and the marketing mix elements of product, price, place, and promotion.
FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels
FOR MORE CLASSES VISIT
www.mkt421guide.com
Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. Scenario: You work for a newly formed sports apparel co
2.2 Assignment: Totaling Costs
Getting Started
Production and cost are the fundamental building blocks on the supply side of the market. In this assignment you will learn how to calculate costs and construct cost schedules.
Upon successful completion of this assignment, you will be able to:
Describe the determinants of a firm’s output and costs in the long run.
Use cost relationships to predict a firm’s profit-maximizing decisions.
Resources
Textbook:
Economics for Managers
File: Ch05.ppt
Media: Costs of Production
Background Information
In this assignment you will learn how to calculate costs and construct cost schedules for a small business.
Instructions
Review the rubric to make sure you understand the criteria for earning your grade.
Read Chapter 5, “Production and Cost Analysis in the Short Run,” in
Economics for Managers
. As you read, think about what it costs you to do some basic task.
Download and review the
Ch05.ppt
PowerPoint file.
View the media:
Costs of Production
. This lecture presentation covers output and costs in the short run, deriving long-run average cost and firm profit maximization.
Assess data (in the table below) related to a small lawn mowing business.
Angela hires students at $40 a day to mow lawns.
Regardless of the number of students she hires, Angela leases five lawn mowers for $200 a day.
The following table gives the daily output:
Labor
(students per day)Total Product
(lawns cut per day)0012024437049451146120
Write a one- to two-page paper that addresses the following. Be sure to show your calculations.
Construct the average fixed cost, average variable cost, and average total cost schedules.
Construct the marginal cost schedule.
Check that the gap between total cost and total variable cost is the same at all output levels. Explain why this relationship is so important and demonstrate clear insightful and critical thinking.
When you have completed your assignment, save a copy for yourself and submit a copy to our instructor by the end of the workshop.
==========================================================
2.3 Discussion: Economies of Scale
Getting Started
You will examine production and cost issues in the long run, where all inputs in a production process are variable, using a case study.
Upon successful completion of this discussion, you will be able to:
Interpret a long-run production function in which all inputs can be varied and possibly substituted for each other.
Explain how production and cost analysis is used in management decision making.
Resources
Textbook:
Economics for Managers
Video: COVID-19
Background Information
This information and activity build on the short-run production and cost issues covered in the previous workshop.
Instructions
Review the rubric to make sure you understand the criteria for earning your grade.
Read Chapter 6 and review Chapter 5 in
Economics for Managers.
As you read, think a.
For more course tutorials visit
www.newtonhelp.com
MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing
Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an innovative idea for the Week 6 final assignment.
This document provides information about assignments for the ISCOM 305 class, including:
- Assignments cover topics like the importance of operations management, new hire training programs, forecasting, quality tools, supply chain management, and lean production.
- Assignments involve writing papers, creating presentations, developing training modules, and applying course concepts to case studies for companies like Apple, Legoland, and Toyota.
- Students must address topics like new product development, process improvement, inventory management, and aggregate planning for hypothetical products and companies. Academic references and APA formatting are required.
- Additional resources are provided on the instructor's website for more information on class assignments.
For more course tutorials visit
www.tutorialrank.com
Tutorial Purchased: 2 Times, Rating: B+
Risk Management. Risk management is a critical aspect of project management. The supply chain decisions that are made have risk involved like any other project decision. Comment on two examples of risks that can occur in the supply chain that can affect a project
MKT 421 Final Exam | MKT 421 Final Exam Answers | Studentwhiz Jigyasa Bhansali
This document outlines the course content and assignments for MKT 421 Final Exam. It includes discussion questions, individual writing assignments, and learning team assignments on topics like marketing definitions, research, strategies, and plans. The assignments involve selecting products/services and organizations to analyze, justifying marketing approaches, and developing phases of a marketing plan over 5 weeks of study.
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2. MKT 421 EDU Become Exceptional / mkt421edu.com
MKT 421 Assignment Distribution channel
Article Review (sports apparel company)
FOR MORE CLASSES VISIT
www.mkt421edu.com
Purpose of Assignment
A well planned distribution channel system is a
key component of the marketing mix that helps
meet customer demands and achieve company
goals. This assignment will analyze the
3. MKT 421 EDU Become Exceptional / mkt421edu.com
MKT 421 Assignment Understanding Marketing and
Customer Relationships (2 Papers)
FOR MORE CLASSES VISIT
www.mkt421edu.com
This Tutorial contains 2 Papers
Purpose of Assignment
Understanding marketing as a multi-step process
relying on building successful customer
4. MKT 421 EDU Become Exceptional / mkt421edu.com
MKT 421 Final Exam Guide (New)
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1. Blending the firm's promotion efforts to
convey a complete and consistent message is
the goal of:
Sales management communications.
5. MKT 421 EDU Become Exceptional / mkt421edu.com
MKT 421 Final Exam Guide (New, 2017)
FOR MORE CLASSES VISIT
www.mkt421edu.com
_________ is best defined as the process of
continuously obtaining information on events
happening outside a company to recognize and
interpret possible trends that affect marketing.
Relationship marketing
Digital marketing
6. MKT 421 EDU Become Exceptional / mkt421edu.com
MKT 421 Final Exam Guide
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www.mkt421edu.com
1. Blending the firm's promotion efforts to
convey a complete and consistent message is
the goal of:
Sales management communications.
7. MKT 421 EDU Become Exceptional / mkt421edu.com
MKT 421 Mapping the Product Life Cycle (PLC)
Presentation
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MKT 421 WEEK 3 Mapping the Product Life Cycle (PLC)
Presentation
Purpose of Assignment
The Product Life Cycle (PLC) is a vital component of the
marketing plan. Monitoring products and services as
they flow through this process helps marketing
managers adjust
8. MKT 421 EDU Become Exceptional / mkt421edu.com
MKT 421 Signature Assignment The Entrepreneurial
Marketing Manager
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Purpose of Assignment
A well planned distribution channel system is a key
component of the marketing mix that helps meet
customer demands and achieve company goals. This
assignment will analyze the role channels of
distribution have in meeting the needs of consumers in
both a brick and
9. MKT 421 EDU Become Exceptional / mkt421edu.com
MKT 421 Solving the Problem Five-Step Marketing
Research Approach Presentation
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The purpose of this assignment is to place students in
the active role of a marketing manager with a problem
threatening the organization's survival. Students will
respond to a specific scenario that requires them to
address the concepts both critically and creatively to
10. MKT 421 EDU Become Exceptional / mkt421edu.com
MKT 421 Week 1 Apply Why We Buy a Product (2
Papers)
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Scenario: You are sitting in your home and you pick up a
package of Oreos™ (or some other product of your
choosing). After realizing that you have purchased this
product for years, you wonder, “Why do I feel so strongly
about this product?” You remember your readings
11. MKT 421 EDU Become Exceptional / mkt421edu.com
MKT 421 Week 1 Elevator Pitch (2 Papers)
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This Tutorial contains 2 Papers
Create a 700-word elevator pitch that includes the
following:
§ Summarize your background and what makes you
unique (your competitive advantage/differentiation) in
a one-paragraph elevator pitch.
12. MKT 421 EDU Become Exceptional / mkt421edu.com
MKT 421 Week 1 Individual Assignment
Defining Marketing
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Resource: University Library
Write a 700- to 1,050-word paper in which you
define marketing.
Include in your paper your personal definition
of marketing and
13. MKT 421 EDU Become Exceptional / mkt421edu.com
MKT 421 Week 1 Individual Assignment
Favorite Brand Paper (2 Papers) (New)
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This tutorial contains 2 different papers
Write a 750- to 1,000-word paper in which you
identify your favorite brand and explain why it
is your favorite. In the paper you should do the
following:
14. MKT 421 EDU Become Exceptional / mkt421edu.com
MKT 421 Week 1 Marketing and Buying Behaviors
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MKT 421 Week 1 Marketing and Buying Behaviors
Marketing is really a study in behaviors: what do we
consume and why. As you start to sink your teeth into
some new concepts within marketing, reflect for a
moment about your own
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MKT 421 Week 1 Practice 4P’s of Marketing
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Complete the “4P’s of Marketing” click and drag
in Connect.
Note: You have unlimited attempts to complete
this assignment.
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MKT 421 Week 2 Assignment Elements Of A Marketing
Plan Paper (2 Papers)
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This Tutorial contains 2 Papers
Review the video case study "Geek Squad: A New
Business for a New Environment" on pp. 88-89 in your
textbook. Keep this case study in mind as you complete
this assignment.
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MKT 421 Week 2 Individual Assignment
Marketing Mix Presentation (2 PPT)
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This Tutorial contains 2 Different PPT
Select a company currently experiencing
marketing changes.
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MKT 421 Week 2 Individual Assignment
Marketing Mix
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Resources: University Library, Internet
Write a 1,400- to 1,750-word paper in which
you describe the elements of the marketing mix
(product, place, price, and promotion).
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MKT 421 Week 2 Individual Assignment
Personal Branding Plan Paper (2 Papers)
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This Tutorial contains 2 Different Papers
Write a 750- to 1000-word paper that does the
following:
Summarizes your background and what makes
you unique in a 1-paragraph elevator pitch
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MKT 421 Week 2 Practice Market Research Process
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Watch the “Market Research Process” video in Connect.
Answer the questions that follow.
Note: You have unlimited attempts to complete this
assignment.
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MKT 421 Week 2 Team Assignment Marketing
Plan Phase 1
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Resources: University Library, Internet
Create a new product or service for an existing
organization. This
product or service will be the basis for your
Marketing Plan
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MKT 421 Week 3 Assignment Positioning Presentation (New, 2 PPT)
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This Tutorial contains 2 Presentations
Using the same company you chose for your Week 2 assignment,
choose a product or service the company offers on which to focus.
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MKT 421 Week 3 Individual Assignment Marketing Research Paper
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Resources: University Library, Kudler Fine Foods Virtual
Organization
Use the Virtual Organization link on the student website to
access additional company information on Kudler Fine Foods.
Write a 1,050- to 1,400-word paper in which you justify the
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MKT 421 Week 3 Individual Assignment Perceptual Map Presentation
(2 Sets) (New)
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This tutorial contains 2 different papers
Review "perceptual mapping" located on the Week 2 ERR page.
Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic
Marketing.
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MKT 421 Week 3 Practice BMW Video Case
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Complete the “BMW” video case in Connect.
Answer the questions that follow.
Note: You have unlimited attempts available to complete
this assignment
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MKT 421 Week 3 Team Assignment Marketing Plan
Phase 2
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Resources: University Library, Internet
Use the product or service you selected for your
Marketing Plan:
Phase I Paper.
Write a 1,400- to 1,750-word paper in which you
address the following:
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MKT 421 Week 3 Team Assignment Strategy and
Positioning Paper (2 Papers) (New)
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This tutorial contains 2 different papers
Select a new product or service that will be launched by
either an existing organization or one you will create.
This product or service will serve as the basis for the
Marketing Plan you will write throughout the course.
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MKT 421 Week 4 Apply Marketing Lemonade (Part 1)
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Scenario: Your team is looking for a way to make some
revenue as either a for-profit or not-for-profit
organization. This organization can market locally,
nationally, or internationally. The product that you have
decided to sell is lemonade. To make the endeavor work,
you will have to define a marketable form of the drink
and decide on a target market.
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MKT 421 Week 4 Assignment Marketing Research Report (2 Papers)
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This Tutorial contains 2 Papers
Your company has decided to launch a new line of products.
Create a 1,400-word report and include the following information:
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MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers)
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This Tutorial contains 2 Different Papers
Write a 750- to 1,000-word paper that describes the
importance of blue ocean strategy and identifies a
product or service that would be considered a blue
ocean move. Include the following:
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MKT 421 Week 4 Individual Assignment Using
Perceptual Maps in Marketing Simulation
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Resources: Using Perceptual Maps in
Marketing simulation
Complete the simulation, Using Perceptual
Maps in Marketing,
located on the student website.
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MKT 421 Week 4 Logistics and Distribution
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MKT 421 Week 4 Logistics and Distribution
There are basically five approaches for entering
an international market; usually the choices and
risks are very product dependent. Assume you
are a consultant specializing in global
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MKT 421 Week 4 Practice Final Price and Profit
Equations
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Complete the “Final Price and Profit Equations”
case analysis in Connect.
Note: You have unlimited attempts to complete
this assignment.
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MKT 421 Week 4 Practice Supply Chain Video Case
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Complete the “Supply Chain” video case in Connect.
Answer the questions that follow.
Note: You have unlimited attempts to complete this
assignment
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MKT 421 Week 4 Team Assignment Marketing Plan
Phase 3
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Resources: University Library, Internet
Use the product or service you selected for your
Marketing Plan:
Phase I Paper.
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MKT 421 Week 4 Team Assignment Product, Pricing,
and Channels Paper Paper (2 Papers) (New)
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This tutorial contains 2 different papers
Use the product and organization you identified in your
Week 3 Strategy and Positioning Paper.
Write a 1,500- to 2,000- word paper that includes:
A detailed description of the features of your product or
service including how it solves the
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MKT 421 Week 5 Apply Marketing Lemonade (Part 2)
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Scenario: Using the same organization and the lemonade
drink from the Week 4 Learning Team assignment,
develop an analysis for the bank. The bank will be using
this information to make their final decision on how, and
if, to fund your company’s new and unique lemonade.
Through your research, you have found that the bank
you will be presenting to is
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MKT 421 Week 5 Individual Assignment Environmental
Factors
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Resources: University Library, Internet
Select an organization with which you are familiar that
conduct both domestic and global marketing.
Write a 1,050- to 1,400-word paper in which you
identify the environmental factors that affect global
and domestic marketing decisions.
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MKT 421 Week 5 Individual Assignment Map
the Supply Chain Paper (2 Sets) (New)
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This tutorial contains two sets of Paper
Select an industry.
Write a 750- to 1,000-word paper that
identifies each link in the supply chain and the
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MKT 421 Week 5 Practice Google An Integrated
Marketing Communications Perspective
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Complete the “Google: An Integrated Marketing
Communications Perspective” video case in Connect.
Answer the questions that follow.
Note: You have unlimited attempts to complete this
assignment.
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MKT 421 Week 5 Practice Product Advertising
at Kellogg’s
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Complete the “Product Advertising at Kellogg’s”
case analysis in Connect.
Note: You have unlimited attempts available to
complete knowledge checks.
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MKT 421 Week 5 Team Assignment Final Marketing
Plan and Presentation (2 sets) (NEW)
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This tutorial contains two sets of Paper and
Presentation
Combine your Strategy and Positioning and Product,
Pricing, and Channels papers along with your
promotional strategy into a single Marketing Plan.
Write a 6,000- to 7,000-word paper that integrates
your previous Learning Team
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MKT 421 Week 5 Team Assignment Marketing Plan
Final Paper and Presentation
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Resources: University Library, Internet
Use the Marketing Plan Outline listed on the student
website as a guide.
Write a 6,300- to 7,000-word paper integrating your
previous Learning Team assignments
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