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1. UNIVERSITY OF PHOENNIX MKT 571
Assignments
Get help for UNIVERSITY-OF-PHOENNIX MKT571 Assignments. We provide assignment, homework,
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MKT 571 WEEK 5 INDIVIDUALASSIGNMENT?
Select a current product with which you are familiar, and pitch a new Integrated Marketing
Communication plan (IMC) to your client.
Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:
• Identify any considerations you will need to employ to build and maintain the brand and
customer loyalty.
• Create a print ad and a video broadcast for the product featuring your newstrategy (Youtube
TM, video, or power point storyboard is acceptable).
Click the Assignment Files tab to submit your assignment.
http://www.justquestionanswer.com/viewanswer_detail/MKT-571-WEEK-5-Select-a-current-product-
with-which-you-are-16672

2. MKT 571 WEEK 5 TEAM ASSIGNMENT
Complete the Learning Team Deliverable.
Peer-Reviewed Research Article Discussion and Summary
All team members must actively participate in this assignment to earn/receive credit. Each member
of the team must submit evidence they have contributed to the learning team assignment. As part of
the deliverable submission process, students must provide their signature verifying they contributed
to the learning team deliverable while adhering to the Code of Academic Integrity.
By including all team member names on the title page, everyone on the team is agreeing that all
members participated in the production of this paper.
The article must discuss at least one of this week's topics, which include:
1. Design effective marketing communications - what is involved in creating a marketing
communications plan? What elements must be included and why?
2. Determine branding strategies - What are the branding strategies that companies and use
and why is it important to understand branding strategies?
3. Determine customer loyalty strategies - are customer loyalty strategies and why do
companies need to develop and implement customer loyalty programs? How can companies benefit
from these programs?
Make sure proper APA formatting is used and the article is cited and references correctly in your
paper. You should have a title page and a reference page. Students' grades will also be correlated to
the discussion and insight that is shared by each team member in his/her learning team.
http://www.justquestionanswer.com/viewanswer_detail/MKT-571-WEEK-5-Complete-the-Learning-
Team-Deliverable-16675

3. MKT 571 WEEK 6 INDIVIDUALASSIGNMENT
Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing
Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on
additional learning, and refine to create a Marketing Plan for your new product. Your plan should be
no more than 3,500 words. Be sure to include the following:
• Executive summary
• Situational analysis
• Market growth potential and competitive analysis
• Segmentation, target market, and positioning
• Pricing and distribution strategies
• Marketing communication plan
• Financial information(including forecasting demand, break-even, sales, promotional budget,
and marketing expense)
• Intended marketing objectives for Y1, Y2, and Y3
• Implementation milestones
• Evaluation and control metrics and methodology to measure performance
• Contingency planning
Click the Assignment Files tab to submit your assignment.
http://www.justquestionanswer.com/viewanswer_detail/MKT-571-WEEK-6-Complete-the-final-
phase-of-your-New-Produc-16677
MKT 571 WEEK 6 TEAM ASSIGNMENT
Pitch your Learning Team's new product to the class using a Microsoft® PowerPoint® presentation
of 10-15 slides.
Include the following key components from your New Product Launch Marketing Plan:

4. • Executive summary
• Situational analysis
• Market growth potential and competitive analysis
• Segmentation, target market, and positioning
• Pricing and distribution strategies
• Marketing communication plan
• Financial information(including forecasting demand, break-even, sales, promotional budget,
and marketing expense)
• Intended marketing objectives for Y1, Y2, and Y3
• Implementation milestones
• Evaluation and control metrics and methodology to measure performance
• Contingency planning
The class will act as a group of potential investors, and will provide feedback on whether they would
invest in the new product your team has prepared to launch for your marketing plan.
Click the Assignment Files tab to submit your assignment.
http://www.justquestionanswer.com/viewanswer_detail/MKT-571-WEEK-6-Pitch-your-Learning-
Team-s-new-product-to-t-16678