For answers, go to https://www.homeworksimple.com/downloads/category/busi-330/ BUSI 330 Discussions

1. For answers, go to
https://www.homeworksimple.com/downloads/category/busi-330/
BUSI 330 Discussions
Forum 1
Create a thread in the Discussion Board Forum 1 that answers and explains
the following questions or issues:
Your text defines the marketing conceptand the 4P's concept.
In two or more paragraphs, and in your own words define and explain these
two concepts, providing the page number(s) where the two concepts may
be found in the text book.
Provide an example of a real company with which you are familiar that
uses one or both of these concepts in a marketing campaign. Briefly
describe the campaign.
Does “marketing” have a function in church operations? Explain and
support your answer.
Generational trends lead to distinctly different attitudes, values and
behavioral patterns that must considered when developing a market plan.
Identify the “generational cohorts”according to our text, and explain their
differences in values and motivational factors.
Identify an advertisement or commercial that targets only one of the
generational groups. Describe the promotion in detail and identify the
intended group.
Provide and explain a Scripture verse or biblical principle that is relevant to
our study this module/week. This does not contribute to the minimum
length of 200 words.
Forum 2
Consider an international firm you are familiar with and what the firm
needs to be concerned with when entering a foreign market. Specifically, in
terms of the chapters you covered this module/week, what do you consider
to be the 3 most important "uncontrollable environmental variables" that
must be understood in order to succeed when entering a foreign market.
Your answer must include:
At least 3 key uncontrollable environmental variables,
A brief definition of the concept,

2. The page numbers from the text for each cited concept, and
Explain how each may impact the success orfailure of commercial global
expansion.
In 2 or 3 additional paragraphs, explain how the chosen international firm
may prepare for foreign market entry and why being prepared will improve
the likelihood of its success.
Provide and explain a relevant Scripture reference to the subject under
study this module/week. This does not contribute to the minimum length of
200 words.
Forum 3
Consider an idea that you have had for a new product, a productthat falls
into that category of "Gee, I wish someone would develop
________..."or"...I bet ________would be a great product."Here is your
chance to develop the idea into a potential product!
Follow the 7 stages in the new productdevelopment process (from chs. 9–
10), submitting 1 explanatory paragraph for each of the 7 stages. Identify
the stage, page number, and the specific application to your new product
idea.
Be creative. Where you may lack data to completely consider any of the 7
stages with respect to your imagined product, explain what would be
necessary and/or what you know about the respective stage as it relates to
the product you are developing.
Note: Remember that you are "imagining" or "creating" the information
versus information that actually exists.
In an additional paragraph, explain why this new productmay not succeed,
and what could be done to overcome any obstacles to success.
Throughout each stage, be specific in the summary of your idea/product.
This is an "outside the box" assignment, but standard formatting, spell
check, and grammatical accuracy is required.
Provide and explain a relevant Scripture reference to the subject under
study this module/week. This does not contribute to the minimum length of
200 words.
Forum 4
The following assignments are taken from Chapters 10–12. There are 3
topics to this assignment: 1) Segmenting the Market, 2) Differentiating a
Product/Service, and 3) ProductLife-Cycle Management.

3. Part 1 – In 2 comprehensive paragraphs, define and describe (in your own
words) the concepts "market segmentation" and "target marketing."
Explain the difference between the two and how the two complement one
another. Provide an insightful example of each concept.
Part 2
Define "productdifferentiation" and explain why it is important when
competing against similar products. Providean example of a company that
effectively differentiates a product, how it does so, and whether/why you
believe that company's effort is successful.
Define and describe (in your own words) "productpositioning" and how
companies may use "positioning" to their advantage. Describe an example
of a company, a product, and a positioning strategy that is NOT found in
the textbook.
Part 3 – In 2 comprehensive paragraphs, describe several creative ways
(from the text) regarding how a company may extend a product's "life
cycle" and why this is important. Provide 2 examples of products that have
enjoyed lengthened life cycles.
Provide and explain a relevant Scripture reference to the subject under
study this module/week. This does not contribute to the minimum length of
200 words.
Forum 5
There are 3 topics to this assignment: 1) Push-Pull Marketing, 2)Product
Advertising, and 3) Sales Promotions.
Part 1 – The Push-Pull Marketing Strategy
Write a brief paragraph (in your own words)that defines the concept
of both the "pushchannel strategy" and the "pull channel strategy."
Provide an example of a company that uses both strategies, describing in
detail how and why the company uses them both.
Part 2 – ProductAdvertising
There are 3 basic forms of productadvertising.
Chooseand describe a print advertisement (magazines, newspapers, direct
mail, etc.) that appeals to you personally. Cite the publication source of the
advertisement and the date it was published.
Why does this advertisement appeal to you? Explain why you believe this
advertisement is effective.
Write a comprehensive description of the advertisement so that your
classmates may easily visualize it.

4. How many of the 3 forms of productadvertising are used in the promotion?
Describe them in detail.
Part 3 – Sales Promotions
There are many sales promotion tools detailed in the textbook; you will
consider coupons and rebates.
Describe how and why coupons are used as a sales promotion tool and
provide an example of a company that effectively uses coupons. Describe
the promotion in detail.
Describe how and why rebates are used as a sales promotion tool and
provide an example of a company that effectively uses rebates. Again,
describe the promotion in detail.
Write a comprehensive paragraph that compares the advantages and
disadvantages of these 2 sales promotion tools from your perspective;
include a statement as to which of the 2 promotions appeals to you more.
Why?
Provide and explain a relevant Scripture reference to the subject under
study this module/week. This does not contribute to the minimum length of
200 words.
Title your thread the name of your product/firm employing the push-pull
strategy or the productlisted on your coupon/rebate.