Be the first to like this
Many beauty brands fear engaging in digital social interaction with their customers. And, yet, if they don’t engage, they miss out on unheard of opportunities to connect with customers online, obtain feedback from them and develop long term relationships. After all, 70% to 90% of people start the purchase process at a search engine window. Oftentimes, if a brand can’t be found online, it doesn’t exist in the mind of consumers. Furthermore, whether a company participates in digital conversations about its brand, business or category or not, the conversations will take place.
By monitoring digital conversations, beauty brands have a chance to guide the interaction, share perspective and – more importantly – learn and obtain unique insights that can only improve a brand’s success!