The Role of Social Media and Natural Buzz: Why Online Conversations Matter


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Many beauty brands fear engaging in digital social interaction with their customers. And, yet, if they don’t engage, they miss out on unheard of opportunities to connect with customers online, obtain feedback from them and develop long term relationships. After all, 70% to 90% of people start the purchase process at a search engine window. Oftentimes, if a brand can’t be found online, it doesn’t exist in the mind of consumers. Furthermore, whether a company participates in digital conversations about its brand, business or category or not, the conversations will take place.

By monitoring digital conversations, beauty brands have a chance to guide the interaction, share perspective and – more importantly – learn and obtain unique insights that can only improve a brand’s success!

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The Role of Social Media and Natural Buzz: Why Online Conversations Matter

  1. 1. The Role of S ocial Media &Natural Buzz: Why OnlineConversations Matter Christine B. Whittemore Naur lBea ySummitA ica t a ut mer M y20 a 12
  2. 2. Image credit: Dog Looking at and Listening to a Phonograph, "His Masters Voice", The Original RCA Music Puppy Dog Logo Symbol for Advertising –
  3. 3. Why a Brand Should Monitorthe Web… A pat t in onl discussions nd ricipae ine
  4. 4. What has changed in themarketplace? F om messa t online conversations r ges o
  5. 5. “Many Americans begin their purchasingexperience by doing online research tocompare prices, quality, and the reviews ofother shoppers.Even if they end up making their purchase ina store, they start their fact-finding anddecision-making on the internet.”
  6. 6. You must become par of the tconversation! Cha M r pl ce nging aket a
  7. 7. Confl ! ict“We live in a world designed by men, but intended for women.”
  8. 8. People vs. Organizations R l ea, Ina hent ut ic, Huma V fa ess, behind acor ae w l n, s. cel por t al Indiv l iduas Connect &Communit ions ies V Hier r s. achy R aionships V Ta ct el t s. r nsa ions Social V Traditional s.
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  10. 10. Simple Marketing Now LLC – August 2011
  11. 11. Image
  12. 12. How Social Media Fits In
  13. 13. Image Source: John Jantsch/Duct Tape Marketing
  14. 14. F om: r Simple Marketing Now LLC – August 2011Image Credit: Hohensalzburg Fortress in Salzburg
  15. 15. To:Image Credit: Café Du Monde on
  16. 16. Online Conversations inAction
  17. 17. L’Oreal: Dermablend
  18. 18. Social Media & Natural Buzz• Lis ten as nev er before• Learn – F ans , followers , s ubs cribers & cus tomers• Interact• Be part of online conv ers ations – ZMOTMake your brand come alive!
  19. 19. To Learn More…Chris tine B. WhittemoreChiefSimpl -Simpl M r ingNowL C ifier e aket L – cbw t e@Simpl aket hitemor eM r – T : 97328 - 24 el - 324 – @cbw t e hitemor• Bl ogs – Fl ing The Consumer oor – Cont Tal Business ent ks – SocialFl ing Index oor