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The Role of Social Media and Natural Buzz: Why Online Conversations Matter

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Simple Marketing Now LLC
Simple Marketing Now LLC

Many beauty brands fear engaging in digital social interaction with their customers. And, yet, if they don’t engage, they miss out on unheard of opportunities to connect with customers online, obtain feedback from them and develop long term relationships. After all, 70% to 90% of people start the purchase process at a search engine window. Oftentimes, if a brand can’t be found online, it doesn’t exist in the mind of consumers. Furthermore, whether a company participates in digital conversations about its brand, business or category or not, the conversations will take place. By monitoring digital conversations, beauty brands have a chance to guide the interaction, share perspective and – more importantly – learn and obtain unique insights that can only improve a brand’s success!

BusinessTechnology
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The Role of S ocial Media & Natural Buzz: Why Online Conversations Matter Christine B. Whittemore Naur lBea ySummitA ica t a ut mer M y20 a 12
Image credit: Dog Looking at and Listening to a Phonograph, "His Master's Voice", The Original RCA Music Puppy Dog Logo Symbol for Advertising – Flickr.com
Why a Brand Should Monitor the Web… A pat t in onl discussions nd ricipae ine
What has changed in the marketplace? F om messa t online conversations r ges o
“Many Americans begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers. Even if they end up making their purchase in a store, they start their fact-finding and decision-making on the internet.”
You must become par of the t conversation! Cha M r pl ce nging aket a
Confl ! ict “We live in a world designed by men, but intended for women.”
People vs. Organizations R l ea, Ina hent ut ic, Huma V fa ess, behind acor ae w l n, s. cel por t al Indiv l iduas Connect &Communit ions ies V Hier r s. achy R aionships V Ta ct el t s. r nsa ions Social V Traditional s.
http://youtu.be/D3qltEtl7H8
Simple Marketing Now LLC – http://SimpleMarketingNow.com August 2011
Imagehttp://contentmarketingtoday.com/2010/08/12/content-marketing-converts-even-the-toughest-business-buyers/
How Social Media Fits In
Image Source: John Jantsch/Duct Tape Marketing
F om: r Simple Marketing Now LLC – http://SimpleMarketingNow.com August 2011 Image Credit: Hohensalzburg Fortress in Salzburg http://www.flickr.com/photos/heatheronhertravels/5684679675/
To: Image Credit: Café Du Monde on flickr.com http://www.flickr.com/photos/suecline/2355861748/
Online Conversations in Action
L’Oreal: Dermablend
Social Media & Natural Buzz • Lis ten as nev er before • Learn – F ans , followers , s ubs cribers & cus tomers • Interact • Be part of online conv ers ations – ZMOT Make your brand come alive!
To Learn More… Chris tine B. Whittemore ChiefSimpl -Simpl M r ingNowL C ifier e aket L – cbw t e@Simpl aket hitemor eM r ingNow.com – T : 97328 - 24 el - 324 – @cbw t e hitemor • Bl ogs – Fl ing The Consumer oor – Cont Tal Business ent ks – SocialFl ing Index oor

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The Role of Social Media and Natural Buzz: Why Online Conversations Matter

  • 1. The Role of S ocial Media & Natural Buzz: Why Online Conversations Matter Christine B. Whittemore Naur lBea ySummitA ica t a ut mer M y20 a 12
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  • 4. Image credit: Dog Looking at and Listening to a Phonograph, "His Master's Voice", The Original RCA Music Puppy Dog Logo Symbol for Advertising – Flickr.com
  • 5. Why a Brand Should Monitor the Web… A pat t in onl discussions nd ricipae ine
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  • 10. What has changed in the marketplace? F om messa t online conversations r ges o
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  • 12. “Many Americans begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers. Even if they end up making their purchase in a store, they start their fact-finding and decision-making on the internet.”
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  • 17. You must become par of the t conversation! Cha M r pl ce nging aket a
  • 18. Confl ! ict “We live in a world designed by men, but intended for women.”
  • 19. People vs. Organizations R l ea, Ina hent ut ic, Huma V fa ess, behind acor ae w l n, s. cel por t al Indiv l iduas Connect &Communit ions ies V Hier r s. achy R aionships V Ta ct el t s. r nsa ions Social V Traditional s.
  • 21. Simple Marketing Now LLC – http://SimpleMarketingNow.com August 2011
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  • 25. How Social Media Fits In
  • 26. Image Source: John Jantsch/Duct Tape Marketing
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  • 28. F om: r Simple Marketing Now LLC – http://SimpleMarketingNow.com August 2011 Image Credit: Hohensalzburg Fortress in Salzburg http://www.flickr.com/photos/heatheronhertravels/5684679675/
  • 29. To: Image Credit: Café Du Monde on flickr.com http://www.flickr.com/photos/suecline/2355861748/
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  • 43. Social Media & Natural Buzz • Lis ten as nev er before • Learn – F ans , followers , s ubs cribers & cus tomers • Interact • Be part of online conv ers ations – ZMOT Make your brand come alive!
  • 44. To Learn More… Chris tine B. Whittemore ChiefSimpl -Simpl M r ingNowL C ifier e aket L – cbw t e@Simpl aket hitemor eM r ingNow.com – T : 97328 - 24 el - 324 – @cbw t e hitemor • Bl ogs – Fl ing The Consumer oor – Cont Tal Business ent ks – SocialFl ing Index oor