A Rainy City Tale - A Social Media Case Study

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A Rainy City Tale - A Social Media Case Study

  1. 1. A Rainy City Tale - a social media case study
  2. 2. Social media Take your pick • Blogs and micro-blogs • Image and video sharing • Podcasts • Social networks • RSS • Forums and chat rooms Image c/o nzbuu 2
  3. 3. Social media Take your pick • Blogs and micro-blogs • Image and video sharing • Podcasts • Social networks • RSS • Forums and chat rooms Image c/o nzbuu 2
  4. 4. Where to start? • Skills • Resources • Return on investment Image c/o Matt Hamm 3
  5. 5. All a Twitter • Micro-blog • Status updates • Limited to 140 characters • A free service(?) Image c/o petesimon 4
  6. 6. It started with a tweet • “Sat in my Northern Quarter (or is it Ancoats) pad – the start of my Manchester tweets” • 4:30 PM 9th March 2009 • twitter.com/rainycitytales • An information source (with a personal touch) for all things Manchester related Image c/o Matt Hamm 5
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  8. 8. The rules of engagement • Monitor • Participate • Advocate Image c/o db*photography 7
  9. 9. Rewards and risks • Getting it right • Best Buys • Dogs Trust • Dell • Museum of Liverpool • What can go wrong? • Broadcasting • Spam • Lack of engagement Image c/o avyfain • Free(?) 8
  10. 10. Measuring success • Positive mentions • Retweets • Hashtag • Customer interactions • Social capital Image c/o Darren Hester 9
  11. 11. Social media ROI Image c/o Intersection Consulting 10
  12. 12. Beyond Twitter • rainycitytales.wordpress.com 11
  13. 13. 12
  14. 14. Contact All About Audiences: allaboutaudiences.com twitter.com/aboutaudiences 13

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