Presentation at CBDS seminar Big Data Matters 27 sept 2017

2. Measuring the internet
economy with big data
Bastiaan Rooijakkers

3. •“What is the importance of the
internet economy to the Dutch
economy?”
•Four aims:
• Determine a pragmatic definition of “the internet economy”
• Show the importance and size of the internet economy in NL
• Show the possibilities of new measurement methods with big
data
• Explain differences from regular statistics/concepts
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4. Dataprovider dataset: 2.5 million Dutch websites
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•Country, address, company name, Chamber of
Commerce number, taks number, phone number, e-
mail, …..
Business
information
•eCommerce probability, shopping cart software,
delivery services, payment methods, products,
prices,…
eCommerce
• Title, description, keywords, category,
language, author….Content
• Marketing, social media, links,
technical and hosting information, …Other

5. Definition of the internet economy
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Online stores according
to eCommerce
variables
Online services or
internet related ICT
according to keyword
analysis
Businesses with a
website that do not
belong to category C, D
or E
Businesses without a
website

6. Merging to the GBR
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7. Merging to the GBR: results
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8. Number of business by internet category, 2015
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975,000
438,000
68,000
28,500
5,700
16,000

9. Heatmap businesses with website
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10. Distribution of number of companies, jobs,
turnover and value added
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11. The core of the internet economy compared to
other sectors
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12. Regional distribution
•Certain regions are more prominent in the
internet economy than others.
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Online stores Online services Internet related ICT

13. Relative age of businesses
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30% 30%

14. Future plans
• Improve method by using machine learning/Artificial
Intelligence and additional data sources.
• Obtain time series for several years
• Repeat the study in other countries -> Germany & UK
• Turn into regular statistics?
•For more information:
•https://www.cbs.nl/-/media/_pdf/2016/40/measuring-the-internet-
economy.pdf?la=nl-nl
•b.rooijakkers@cbs.nl
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