This document discusses the life cycle stages of a startup business - startup, developing, mature, and decline. It provides strategies for businesses in each stage, including obtaining capital loans and expanding customer networks for startups, crowd funding and focusing on customer needs for developing businesses, continuously investing and expanding markets for mature businesses, and moving to new markets or lowering costs for businesses in decline. The document recommends using online search engine marketing, particularly on Baidu, to help businesses expand into the China market by improving awareness, acceptability, and trust.

1. Chinese Digital and Data Service
Business & Digital marketing
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Start-up
Developing
Mature
Decline
Business developing route

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Start-up
Capital loans
People specific and technical
Product fledging
Market limited

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Start-up Business
Referrals 20%
Network 30%
Sales person 20%
Trade shows 15%
Internet 10%
Free trial and others 5% Barrier
Lack of Product Recognition 25%
Lack of trust 15%
Customer Cost of change 30%
Customer Risk of change 20%
Customer Satisfaction of existing 10%
Internet - Customer cost of change

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Developing
Lack of cash
Product developing
Market expanding but limited to certain areas
Adjusting of strategy
Solution
Capital in by crowd funding
On customer needs
Cross-border
Brand Awareness
New market identify
Developing Business

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Management
Cash cow
Market share
Product
Profit
To be improved Continue to invest Margin rate
New market
Business in mature

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Declining
Low market share
Low margin
Outdated product
High operation cost
Solution
Strip down
Move to new market
Lower cost
declining Business

8. Chinese Digital and Data Service
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Internet - Customer Cost of change
New market identify
New market expansion
Strip down or move to new market
Solution-New market

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New market barriers
Consumption habits
Business culture
Distance
Language
Acceptability
Local protection The best solution to communicate with new market

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Internet sales
Alibaba
Amazon
Ebay And more
However
Too many categories
Customers hard to find
Business can’t show the whole advantages
Website regulation and limitations

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Solution
Own website
Rich display
Rich information
Direct to customers
Easy management But
Awareness
Acceptability
Lack of trust
and more to be solved

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Online search engine marketing is the best way to step over barriers To reach China market, Baidu is the choice
Vast population on Baidu
More than 80% Chinese search engine market share
Direct
improve acceptability
improve trust
And spring further to China market
Approach:

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Tudo Digital and Data Service build partnership peter@t-digital.net