Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Power of story


Published on

Presentation from Best Practices for Ministry On the Power of Storytelling and how they effect the brain.

  • Be the first to comment

  • Be the first to like this

Power of story

  1. 1. The Power* of Story *It’s all in the wiring. Craig McCourt
  2. 2. Want your message remembered? Tell a Story
  3. 3. Jesus spoke all these things to the crowd in parables; he did not say anything to them without using a parable. Matthew 13:34 (NIV)
  4. 4. Follow the Leader As Lived, Remembered, & Retold by Craig McCourt
  5. 5. The Power of Story • When a PowerPoint with bulleted lists are used… • Two parts of the brain are active • Broca’s area • Wernicke’s area • These areas process language
  6. 6. The Power of Story
  7. 7. The Power of Story • When a Story is told • In addition to the language centers • Motor skill area • Taste receptors • Empathy response • Chemical reaction • 7 times the amount of brain activity
  8. 8. Keys to telling a good story. dramatic arc of a story by Gustav Freytag
  9. 9. Keys to telling a good story. • Figure out your controlling idea • the point for the story • Set the mood • Keep it short • but long enough to pass on your idea • Share details • Be open – real stories work best • Practice, Practice, Practice
  10. 10. How to kill a good story. • Tell them the point • or “moral of the story” • Drop it in out of the blue – no context • To many words • We rarely get paid by the word • Failure to paint a picture • Use someone else’s stories as yours • Running with a random story that just popped into your mind.
  11. 11. Keys to telling a GREAT story. • Use it to show people God • Tie faith to everyday life • Keep the focus on the change • Use Scripture– real stories work best • Pray, Practice, Pray some more
  12. 12. powerful-way-to-activate-our-brains For Further Study...