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Power of story

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Presentation from Best Practices for Ministry On the Power of Storytelling and how they effect the brain.

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Power of story

  1. 1. The Power* of Story *It’s all in the wiring. Craig McCourt
  2. 2. Want your message remembered? Tell a Story
  3. 3. Jesus spoke all these things to the crowd in parables; he did not say anything to them without using a parable. Matthew 13:34 (NIV)
  4. 4. Follow the Leader As Lived, Remembered, & Retold by Craig McCourt
  5. 5. The Power of Story • When a PowerPoint with bulleted lists are used… • Two parts of the brain are active • Broca’s area • Wernicke’s area • These areas process language
  6. 6. The Power of Story
  7. 7. The Power of Story • When a Story is told • In addition to the language centers • Motor skill area • Taste receptors • Empathy response • Chemical reaction • 7 times the amount of brain activity
  8. 8. Keys to telling a good story. dramatic arc of a story by Gustav Freytag
  9. 9. Keys to telling a good story. • Figure out your controlling idea • the point for the story • Set the mood • Keep it short • but long enough to pass on your idea • Share details • Be open – real stories work best • Practice, Practice, Practice
  10. 10. How to kill a good story. • Tell them the point • or “moral of the story” • Drop it in out of the blue – no context • To many words • We rarely get paid by the word • Failure to paint a picture • Use someone else’s stories as yours • Running with a random story that just popped into your mind.
  11. 11. Keys to telling a GREAT story. • Use it to show people God • Tie faith to everyday life • Keep the focus on the change • Use Scripture– real stories work best • Pray, Practice, Pray some more
  12. 12. http://greatergood.berkeley.edu/article/item/how_stories_change_brain https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most- powerful-way-to-activate-our-brains https://hbr.org/2014/10/why-your-brain-loves-good-storytelling For Further Study...

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