Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Social Media: You're Probably Doing It Wrong
1. #C2Webinar
Presented by:
Allyson Kapin, RAD Campaign
Amy Sample Ward, NTEN
Moderator:
Justin Perkins, Care2
Watch the full presentation here: http://hub.am/11o1WXa
2. #C2Webinar
Citizens use Care2 for:
Starting or signing petitions
Spreading news
Commenting on blogs
Donating $
Joining nonprofits
Nonprofits use Care2 for:
Recruiting Donors & Supporters
Traffic/Branding/Awareness
Advocacy
Building Facebook fan base
Watch the full presentation here: http://hub.am/11o1WXa
3. #C2Webinar
Meet the Presenters:
Allyson Kapin
@womenwhotech
Amy Sample Ward
@amyrsward
Justin Perkins
@elperko
Watch the full presentation here: http://hub.am/11o1WXa
6. #C2Webinar
Don’t Be Old School!
Old School Professional New School Professional
We operate in a closed
environment. We don’t share
much publicly.
We are open and transparent
and welcome conversations with
our community.
Any type of PR is good PR. Bad PR will have negative
consequences for our brand and
how we are perceived.
Shy away from criticism. It will
fade away.
We must address criticism
immediately or it will erupt.
If we don’t know the answers to
questions – don’t say anything or
spin it.
Thank people for their question
and let them know we are looking
into it if we don’t know the
answer.
Watch the full presentation here: http://hub.am/11o1WXa
16. #C2Webinar
Don’t Chastise Your Community
When They Speak Out
“We are dismayed and extremely disappointed
that actions we have taken to strengthen our
granting process have been widely
Mischaracterized.”
– Nancy Brinker, Susan G. Komen, Founder
Watch the full presentation here: http://hub.am/11o1WXa
26. #C2Webinar
Step 1: Content
Program or service updates/changes
Staff announcements
Jobs
Volunteer opportunities
Fundraisers
Upcoming events
Event results/wrap-ups
Watch the full presentation here: http://hub.am/11o1WXa
27. #C2Webinar
Step 2: Goals
Increase visibility of the organization
Increase participation
Raise funds
Build leadership
Find sponsors or partners
Recruit volunteers
Build community
Watch the full presentation here: http://hub.am/11o1WXa
28. #C2Webinar
Step 3: Outlets
Newsletter or mailing
Email newsletter
Twitter
Facebook
LinkedIn
Website
Blog
Watch the full presentation here: http://hub.am/11o1WXa
30. #C2Webinar
Communications Map
Courtesy of the The Leukemia and Lymphoma Society’s Totally Baldacious campaign.
Watch the full presentation here: http://hub.am/11o1WXa
31. #C2Webinar
Social Media Handbook
Personal vs. Professional:
Don’t be afraid of customer service
Plan for the future
Don’t be afraid to say no to friends
Share knowledge regularly
Watch the full presentation here: http://hub.am/11o1WXa
32. #C2Webinar
Social Media Handbook
Guidelines to consider:
Assume personal use and prepare staff
Focus on things to say, not things they can’t say
Be honest and transparent
Use a disclaimer
Watch the full presentation here: http://hub.am/11o1WXa
33. #C2Webinar
Social Media Handbook
Guidelines to consider:
Be a good ambassador
Engage with the audience and build relationships
Safeguard the organization’s name and content
Give credit when credit is due
Watch the full presentation here: http://hub.am/11o1WXa
34. #C2Webinar
Social Media Handbook
Guidelines to consider:
Respect confidentiality and keep security in mind
Be responsible and use best judgment
Separate opinions from facts
Know that the Internet is permanent
Watch the full presentation here: http://hub.am/11o1WXa
35. #C2Webinar
Social Media Handbook
Create your own Social Media Policy:
http://socialmediagovernance.com/policies.php
http://policytool.net
http://www.scribd.com/doc/97831071/Personal-
Social-Engagement-Guidelines-2-0
Watch the full presentation here: http://hub.am/11o1WXa
Here’s an example of what your content map might look like. You’ll see that the goals and the content are listed on the left, and then along the right are all the various outlets. I like to use X, O and blank to denote that x=that content is always posted to that outlet; o=content is posted only if relevant; and blank=content is never posted to that outlet. You can use yes no maybe or any other set of indicators that work for you. Again, I’ve created this template as a public google doc so you can use that link to grab the template and save it to your own computer to use with your team.Before we go ahead with the metrics and tracking, does anyone have any questions?
