2. #C2Webinar
Citizens use Care2 for:
Starting or signing petitions
Spreading news
Commenting on blogs
Donating $
Joining nonprofits
Nonprofits use Care2 for:
Recruiting Donors & Supporters
Traffic/Branding/Awareness
Advocacy
Building Facebook fan base
Watch the full presentation here: http://hub.am/154RqBP
3. #C2Webinar
meet the presenters:
Jeanette Russell
@SalsaLabs
Ryan Rastegar
@RestoreDelta
Molly Connors
@care2team
Watch the full presentation here: http://hub.am/154RqBP
4. #C2Webinar
3 more votes from city council members
to pass temporary tax to save bus service
Futurewise Needed 3 Votes
Watch the full presentation here: http://hub.am/154RqBP
12. #C2Webinar
Theory of Change
The heart of every Call to Action
Winnable?
In 3 weeks, we need to secure 3 more votes from City Council to pass local
temporary local tax to save bus service.
Inspires people to act?
We're close to having the votes, but we're not there yet. We need you to back us up
at the hearing. Will you attend?
Watch the full presentation here: http://hub.am/154RqBP
13. #C2Webinar
Campaign Story Arc
3. 10K Strong Delivery
6. Vote Passes
7. Thank you.
4. Back us up. Attend Hearing
2. Vote in 3 weeks
1. We’ve made huge
steps, take the next
one to keep our buses
running
5. Hearing 1,000 Strong
Watch the full presentation here: http://hub.am/154RqBP
15. #C2Webinar
Louisiana loses a football field of land every hour
Watch the full presentation here: http://hub.am/154RqBP
16. #C2Webinar
The Delta supports…
Billions to our national
economy
More than 400 bird species
Largest commercial fishery
in the lower 48 states
2 million people
Watch the full presentation here: http://hub.am/154RqBP
18. #C2Webinar
BP spilled almost 5
million barrels of oil
The spill lasted 87
days
Clean Water Act
penalties anywhere
from $15-$21 billion
The higher the
payment, the more $$
for coastal restoration
Clean Water Act
Watch the full presentation here: http://hub.am/154RqBP
24. #C2Webinar
Contacting the Department of Justice
Contacted public affairs office and
requested that they accept a
petition delivery
Told them the tone would be
positive and non-controversial
Followed up multiple times
Watch the full presentation here: http://hub.am/154RqBP
44. #C2Webinar
Case Study: NWLC
Three signature deliveries:
Early Learning campaign
Contraceptive Regulatory comments
‘This Is Personal’ campaign
Watch the full presentation here: http://hub.am/154RqBP
45. #C2Webinar
NWLC delivery: Early Learning
NWLC was the lead org
for this campaign.
Immediately began
collecting letters,
thank you notes and
artwork created by
children, parents and
teachers
Delivery to Cecilia
Munoz, director of
White House
Domestic Policy
Council
Watch the full presentation here: http://hub.am/154RqBP
50. #C2Webinar
NWLC delivery: Contraceptive
Delivery to HHS in
support of making
birth control
coverage available
to women (without
co-pays and
hassles),
regardless of
where they work.
340,000 comments across 5 organizations
Regulatory comments
Watch the full presentation here: http://hub.am/154RqBP
51. #C2Webinar
NWLC delivery: ‘This is Personal’
Nearly 135,000
people signed
their petition
telling Congress
that their
reproductive
health decisions
are personal.
Watch the full presentation here: http://hub.am/154RqBP
52. #C2Webinar
Delivery to the office of
Rep. Lois Capps (D - CA)
Watch the full presentation here: http://hub.am/154RqBP
53. #C2Webinar
Delivery to the office of
Rep. Lois Capps (D - CA)
Watch the full presentation here: http://hub.am/154RqBP
60. #C2Webinar
thank you! questions? contact us!
Jeanette Russell
jrussell@salsalabs.com
@SalsaLabs
Ryan Rastegar
rrastegar@edf.org
@RestoreDelta
Molly Connors
mollyc@care2team.com
@care2team
Watch the full presentation here: http://hub.am/154RqBP
Editor's Notes
Create “coalition” of 20 partners to send action alerts to their members which resulted in more than 10,000 people signed petitions / sent letters within 2 weeks.
A day before the hearing, they held a noon press conference in the middle of a park & ride in the district of a target councilmember to “deliver” the petitions to the council.
We stacked ten boxes of petitions to serve as the podium and had our two strongest champions there, along with the several of the grassroots organizations that helped us reach the 10k mark. All of the major news stations covered the press conference
The next day, nearly 1,000 people showed up to the public hearing --- the largest public hearing ever for the King County Council. Because of limited access to the council chambers and required security screening, a line to get into the hearing was 2.5 blocks long and lasted for hours as people waited to get in and testify.
The council voted 7-2 in favor (including our target of the press conf) of the temporary tax and transit service was saved.
Afterwards, to thank the council, we delivered a giant heart (with a bus logo in the middle) with 15,000+ names written on it, and took a picture with 4 of the councilmembers
set the baseline for a successful campaignKey success factors start with the theory of change for EVERY campaign-no matter the desired change or goalDelivery tells your is a critical part of your theory of change The theory of change clarifies why someone should take action and how that action will help you reach your campaign goals. Based on some musts---Is the goal winnable? AND Can it inspire others to act (in a way that and share with their networks, and is the action doable.
Connect your new campaign’s theory of change with past victory/work to connect back to your work- Connect yourtheory of change w/individual emails around key points in the campaign to tell the bigger story—Should tell a story of the overall issue story or movement over timeAllows you to recruit and activate supporters every step of the campaign- Build an organizational narrative – connecting the dots among a series of stories or campaigns More engaging for supporters, feel part of something bigger than each gift or petitionAlways have a relevant story to tell by connecting these dots – ups retentionThe delivery is an exciting part of your story
Goal: demand that congress have an Open investigation about the Lackland sexual assault scandal.Tactic: Hold press conference with 5 survivors during a closed door investigation, the media was already built in to the event
Influenced Congress/Chairman mostly through media coverage – Result:. More interest. Re-introduce leg. Keep momentum. More than 70 members of Congress also signed a petition echoing this request.find a media moment - interest built itA year later, an open hearing was held.. But survivors weren’t allowed to testify
In summer 2011, we launched our postcard action, asking folks to send a postcard to Shell Canada’s president. In the end, more than 60,000 people signed digital postcards. Rather than printing then out, which would have been nine kilometres of postcards, we created a 50 feet long banner. The President of Shell Canada couldn’t turn down a request for a meeting with her, so that I could present her with the banner.
Our goal was simple: to present BC Premier Christy Clark with the message that more than 15,000 of you had signed our petition, asking the Premier to protect theSacred Headwaters. The more difficult task was finding an opportunity to meet with the Premier face-to-face. As it turns out, the BC Liberals were holding their annual convention in Whistler, BC – We packaged your messages in the form of salmon-shaped chocolates as a sweet reminder We waited patiently at the conference hall for the elusive Premier to arrive. A few minutes later, suddenly, there she was - in the flesh! her handlers attempted to intercept us, the Premier interjected and said, “Just a minute, I want to hear what she has to say.” With that, Premier Clark graciously gave Karen an opportunity to deliver your message in person. This tactic, combined with the full campaign reach worked. Premier Clark heard your calls for permanent banning of Shell’s disastrous plans to frack for coalbed methane in the Sacred Headwaters.
