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Module 4
Turning Community
Regeneration Ideas into Action
This programme has been funded with
support from the European Commission
www.restart.how
This project has been funded with support from the European Commission. This
publication [communication] reflects the views only of the author, and the
Commission cannot be held responsible for any use, which may be made of the
information contained therein.
MODULE 4
OVERVIEW
Having learned the benefits of
sustainable community regeneration
in modules 1-3, you are now ready to
start taking some community action
of your own.
In Module 4, we examine what is
needed to turn your community
regeneration ideas into projects. We
explore your community DNA,
partnership building as well as
marketing and communication.
In our final section, we provide
templates and resources to help you
put your community regeneration
ideas into action.
Intro
Activating your Communities DNA – its
characteristics, assets and sources of strength
01
Leveraging support and commitment from
your community and community diaspora02
04
KEY
ACTION
PACK 4:
Building key Public, Private and Community
Partnerships
The Resources you need – people power,
finances and more
Useful exercises and templates to putting
your community regeneration ideas into
action
03
Turning Community Regeneration Ideas into
Action – How change happens
RESTART+ communities in action
Community Regeneration Plans can help make community change
happen – in this section we explore 7 key steps in developing a
strategic approach
INTRO: Turning Community Regeneration
Ideas into Action
RESTART + communities in action RESTART + communities in action
What is a Community
Regeneration Plan?
A Community Regeneration Plan is an
overall framework for action which
indicates, in general terms, how the
proposed community regeneration will be
achieved.
A good Community Regeneration Plan
should address the challenges and
problems faced by the community and
should offer solutions.
RESTART + communities in action
A Community Regeneration Plan should outline
the 360-degree approach from the starting
point (challenges to be addressed), the steps to
solutions, through to implementation and
follow-up.
Let’s review the 7 steps you will need to take to
bring your community regeneration project to
life..
Community Regeneration Plan
RESTART + communities in action
Developing a community project should never be a
one-person job. You need to gather a group of
competent individuals to participate in the planning
process. This will help you distribute the workload
accordingly to complete each task on time.
Identify community champions – who will help
extend your reach into the community and will be
the energy that help sustain planned interventions?
Having more minds work on the project will open
up more opportunities and ideas. Your project will
be stronger by engaging with people in your
community honestly and openly and being
prepared to listen to what they have to say and
genuinely respond to it.
Step 1: Forming a project
committee
The Skills/Competencies Audit you completed in
Module 1 will help you with this task
Key Elements of a Community Regeneration Plan
Sometimes all a successful committee
needs is a shared vision and passion
Ruth Garvey-Williams is one of the founding members of The Exchange
(www.exchangeinishowen.ie) an award-winning Irish voluntary-run
community centre and registered charity committed to innovating creative
projects to benefit their community.
“It was July 2012 and with representatives from six community
groups and social enterprises, “The Exchange” committee was
formed - the name chosen both to remember what was past
and describe the future. None of us had any idea what we were
getting ourselves into and most of us had no idea what we
were doing. Governance. Company registration. Insurance.
Grant applications. Policies. Health and Safety... (but) Bernie
Doherty gave voice to our core values: Community,
Innovation, Wellbeing - the three pillars that would form the
foundation and focus of our partnership.”
KEY INSIGHTS
RESTART + communities in action
What are the challenges facing your community
at the moment?
What will be the specific needs of your
community in the near future?
Try to come up with a brave, new radical
solution – one that will set your community
apart and make your project easier to finance.
Be sure to actively involve your community in
determining their futures by doing this you can
inspire more people to be engaged for the long
term.
Step 2: Deciding on your
community regeneration project
The Articulating Community Challenge you completed
in Module 1 will help you with this task
Key Elements of a Community Regeneration Plan
Finding the right idea can take
some soul searching
Shane Kerrigan bought an unfinished development in the
centre of Manorhamilton and 14 months later with the
help of an expert team, he turned it into a new state of
the art tourist and cultural hub called W8
(www.w8centre.ie )
Shane admits there was a “lot of soul
searching” involved in trying to decide the
final format for the multi-phase development.
“I grew up here and I could see a need for
something of this kind of development (W8)
and I really felt that we could make a positive
difference to the town and the area,” he said.
KEY INSIGHTS
RESTART + communities in action
Goal-setting will help keep your community
committee focused on the desired outcomes.
Once you have your goals established, you can
then start defining the tasks that need to be
completed in order for the project to deliver.
In Module 3, we learned about Kiltylive – the
online social media campaign launched by
Kiltyclogher village, Ireland to attract one new
family to their village in an attempt to keep their
school open. They exceeded their goal by 800%
within six weeks as 8 new families moved to the
village.
Step 3: Setting Goals for your
Community Regeneration project
Key Elements of a Community Regeneration Plan
RESTART + communities in action
Most community regeneration projects need
funding to get off the ground.
Small scale projects may be able to be funded
from existing community funds or local
fundraising, but large-scale projects will need
funding from multiple sources to get off the
ground.
Step 4: Proposed Project Costs and
Researching Funding Mechanisms
Key Elements of a Community Regeneration Plan
We will look at financing your projects in much more
detail in Module 5
“Finding funding to develop your infrastructure,
properly run your services, cover core costs, train
staff and volunteers, and become a sustainable
organisation is one of the biggest challenges
facing any community, and it is an ongoing
challenge.
Make sure you only apply for funds that really
match your project and ensure your submission is
in exactly the right format. See Module 5 for a
guide to funding success”.
Advice from a Community
Regeneration Funding Expert
Orla Casey is a funding expert (www.momentumconsulting.ie) and a director of Leitrim Food Enterprise Zone CLG
KEY INSIGHTS
RESTART + communities in action
A project timeline will keep everyone focused
and on track.
You can use a simple tool like a Gantt chart (see
template at the end of this module) or online
tracking tools to make a list of the necessary
steps to complete before the proposed deadline.
For large scale projects, be mindful that raising
finance could take up to 2/3 of the project
timeline and be an ongoing focus!
Step 5: Creating a project
timeline
Key Elements of a Community Regeneration Plan
RESTART + communities in action
A project timeline will keep everyone on the
same page.
You can use a simple tool like a Gantt chart (see
template at the end of this module) to make a
list of the necessary steps to complete before
the proposed deadline.
The timeline would also serve as a reference to
make sure you’re on the right track.
For large scale projects, be mindful that raising
finance could take up to 2/3 of the project
timeline!
Step 6: Project Implementation
Key Elements of a Community Regeneration Plan
RESTART + communities in action
Lots of community projects may sound compelling
and seem worthwhile, but it is hard to know if
they actually achieve their goals without collecting
data and conducting an evaluation.
Evaluation provides a window into whether, why
and how projects and programs achieve their
goals. Evaluation is also essential to ensure that
community resources and funds are utilised in an
efficient way and to achieve the greatest possible
impact.
Evaluating your projects is often a funding
requirement. It is also a good practice to uncover
any required project refinements/enhancements.
Step 7: Project Evaluation
Key Elements of a Community Regeneration Plan
We will look at key success factors and evaluating your
projects in much more detail in Module 6
RESTART + communities in action
Tapping into your unique characteristics, assets and sources of strength
SECTION ONE: ACTIVATING YOUR COMMUNITY
DNA
RESTART + communities in action
In module 1, we looked at the characteristics of
great communities and how great communities
know their strengths and opportunities and how
to combine these to create a sustainable vision
or plan for the future.
We learned how each community's unique
combination of assets form its DNA and a
foundation on which to build its future.
In the section which follows, we will delve
deeper and explore the DNA of some
communities and how they have utilised it to
build strong community regeneration projects.
Your community's DNA,
characteristics, assets and sources
of strength
The Food Hub and Leitrim Food Enterprise Zone –
testaments to a DNA in Food Heritage in Ireland
In Module 1, you learned about the Food Hub and how the Lairds
jam factory was transformed in 2004 by Drumshanbo Community
Council into a unique strategic infrastructure & training resource
dedicated to the food sector.
Building on the success of the Food Hub and Drumshanbo’s strong
food legacy, a new innovative project was instigated in 2018 and
now has secured funding and is in its realisation stage (2021).
Drumshanbo has truly embraced its food legacy as part of its DNA
and it continues to explore projects in the food sector which can
further develop the local economic regeneration and prosperity of
their community.
The Leitrim Food Enterprise Zone is Ireland's first food enterprise
zone, a new visionary concept and innovative approach which will
act as a premium location magnet for new food start-ups and
relocating food businesses.
CONTINUING A
STRONG LEGACY OF
FOOD PRODUCTION
CASE
STUDY
COMMUNITY WELLBEING AT ITS HEART
- THE EXCHANGE INISHOWEN, DONEGAL
Founded in 2013, The Exchange Inishowen is an award-
winning voluntary-run community centre and registered
charity dedicated to supporting and developing their local
community, empowering social enterprise and small businesses,
encouraging positive mental health & wellbeing and promoting
culture & heritage. The Exchange is committed to innovating
creative projects to benefit the local community.
Mindful of their dispersed population and high dependency
age profile of their local community, The Exchange has the
promotion of community wellbeing at its heart.
For example, each year since 2014, they have provided a
delicious three-course home-cooked Christmas Dinner with live
entertainment for people who are on their own, coping with
bereavement or changed circumstances or those who'd like to
experience a different kind of Christmas. Read more:
FOCUS ON THE
WELLBEING
NEEDS OF THEIR
COMMUNITY
CASE
STUDY
CASE
STUDY
#EVERYBODYlovesENNIS - ‘Visionary’ plan to
boost Ennis’ post-Covid recovery
The #EVERYBODYlovesENNIS plan focuses on the development of
tourism and economic activity in Ennis and the role it will play is
regenerating the tourism industry across Co. Clare. Ennis contains
21% of the county’s bedstock and is an important factor in
attracting and retaining visitors to the county.
Project research led to a new focus for the marketing of Ennis
emphasising the role of its people, community and strong cultural
base.
‘‘The historical foundations of Ennis as an island presents a
fascinating story for visitors, while the historic town boundary takes
the form of an attractive heart shape. This will form the basis for a
new branded approach for the town and a new energy behind the
profiling and promotion of the town.”
TOURISM
CAMPAIGN BASED
ON THE
HISTORICAL
FOUNDATIONS OF
THE TOWN
Source: Clare Champion
CASE
STUDY
BALLYHOURA, IRELAND – A NATURE AND
ADVENTURE LOVERS PARADISE
Situated at the crossroads of Munster, Ireland on the borders of
counties Tipperary, Limerick and Cork, Ballyhoura Country is an area
of undulating green pastures, woodlands, hills and mountains.
For adrenaline seekers experience all the thrills of the hills as you go
mountain biking on the Ballyhouras, Ireland’s very first dedicated
mountain biking centre, with over 90 km of world-class purpose-
built trails, or book in for action-packed activities at Ballyhass Lakes
including kayaking, rock climbing, archery or even axe throwing.
Ballyhoura Development CLG has championed and funded the
development of many of regions community groups. For example,
Ballyhoura Beo which is a Community Service Program which aims
of Ballyhoura Beo is to promote outdoor recreation sports and
environmental education. Ballyhoura Beo is a social enterprise and
is not for profit. All monies raised are reinvested into community
amenities and future events.
NATURE AS AN
COMMUNITY
ASSET
Source: Ballyhoura Development
CASE
STUDY
Aigas Community Forest, Scotland –
a community run social enterprise
NATURE AS AN
COMMUNITY
ASSET
Source: Aigas Community Forest
Aigas Community Forest is a community run social enterprise managing
the 260ha Aigas Forest as a productive, working forest providing social,
economic and environmental benefits for residents of and visitors. On
March 5th 2015, the purchase of the Aigas woodland from Forestry
Commission Scotland by the community was completed and after six
years of planning and fundraising Aigas Community Forest was officially
open for business. The community felt compelled to get involved in the
management of the wood having witnessed how it was poorly managed
over a 20 years period. They completed studies which demonstrated
that the woodland could be run as a profitable enterprise while also
providing benefits for the community in a sensitively managed manner
from a nature conservation standpoint.
The project is an excellent example of sustainable community
intervention and regeneration with social, economic and environmental
benefits.
Restart+ Northern Ireland brings you this interview with Lough Neagh Development
Trust. Lough Neagh is the biggest body of fresh water on the island of Ireland and the
lough itself and the lands around the banks provide a way of living for many
communities.
NATURE AS AN
COMMUNITY
ASSET
RESTART + communities in action
SECTION TWO:
5 TOOLS TO LEVERAGE SUPPORT AND
COMMITMENT FROM YOUR COMMUNITY
AND DIASPORA
RESTART + communities in action
The success of your project depends largely on
how well you are able to engage your community.
Community/stakeholder input can help you
shape your project vision, ensure you are
responding to local needs, and help you to build
support for your development ideas. Ideally, your
community should be involved from a very early
stage; this will help you to form lasting
relationships with community members, and
ensure your development will be an addition to
the community that everyone can be proud of. In
this section, we explore 5 tools you can use to
leverage and engage your community/diaspora in
projects.
LEVERAGING SUPPORT AND
COMMITMENT FROM YOUR
COMMUNITY AND DIASPORA
RESTART + communities in action
TOOL 1: EMPATHY AND
DESIGN THINKING
Empathy is one of the most important skills any
community leader can have and it is a powerful
thing when used in conjunction with Design
Thinking.
Design thinking is a problem solving approach
that puts people first. Design thinking in a
community setting works by developing an
understanding of community problems through
engaging with those affected – the community
members. Its approach to solving problems is
participatory, involving the users in finding
solutions.
Let’s look at how Design Thinking differs to
Business Thinking and Creative Thinking and is a
powerful middle ground.
Community Regeneration Mindset: Design Thinking is optimum
Left Brain
Rational and Structured
Focused on analysis
Dealing with well-defined problems
A problem is something to get out of
the way
Mistakes are not tolerated
Analyse > decide
Focused on parts of the problem
Using both sides of the brain to solve problems
Switching at will between rational & structured
to a more emotional & intuitive
Iterating between analysis and synthesis
Dealing with ill-defined problems
A problem is the start of the process
Mistakes are learning experience
Analyse > Ideate > prototype > evaluate > decide
Zooming in and out, taking the problem apart to
reassemble it in a different way
Right Brain
Emotional and intuitive
Focused on synthesis
Dealing with undefined problems
There is no problem
There is no mistakes
Perceive > ideate > decide
Holistic Focus
Business Thinking Design Thinking Creative Thinking
RESTART + communities in action
TOOL 2: STORYTELLING FOR
COMMUNITY FACILITATION
Stories are important — they carry the memory of
a community. Storytelling is a powerful catalyst for
connecting people to each other and places.
These types of connections are essential
ingredients for positive change through
community and economic development. Stories
are a useful lens for collectively examining and
formulating the necessary steps to actualize the
next generation of our communities.
Storytelling can be used to great effect to leverage
community engagement in regeneration planning.
Instead of starting off discussions with the
standard questions of vision, goals, needs and
issues, we could ask people to share stories AND
as community members to swap stories about
why your community is important to them. Source: K&A
RESTART + communities in action
Why storytelling works?
 Stories define the very essence of human life
 You begin to feel a connection
 Common values are identified and messages are
communicated
 Themes like family, love, friendship, overcoming challenges
and others are common to every nation – global reach
potential
 Even if they previously had no interaction with your
community group/committee before, a compelling story can
give your community members an incentive to become
more engaged and get involved
RESTART + communities in action
Appreciative Inquiry Storytelling Technique
Appreciative Inquiry Storytelling Technique does not ask what a community should be
like. Instead, it asks residents to remember the best times in their community, and
determine how to emulate those times for the future.
• Collected community stories must be actively used in your project, not just
"mapped" and listed as possible resources.
• Ask residents more than just "yes or no" questions.
• Be prepared to explain why you are asking about the community. NOTE: It shouldn't
be that you are there to "fix" the place
• Stories will help you to know what has worked in the community.
• Look for patterns in the stories and apply these patterns to the way your project
matures.
RESTART + communities in action
There are four key things to do to tell a great
story
1. Base it on a character your audience can
empathize with or around a community
dilemma your audience can relate to
2. Build tension whether through curiosity,
intrigue or actual danger.
3. Offer the right level of detail. Too little and
the story is not vivid; too much and it gets
bogged down.
4. End with a satisfying resolution, whether
it’s funny, moving or revealing.
How to tell a great story…
RESTART + communities in action
TOOL 3: BOTTOM-UP
APPROACHES
Bottom-up approaches emphasise the
participation of your local community in
development initiatives. Bottom-up approaches
enables community members to set goals and the
means of achieving them.
They also ensure community ownership, and
commitment and accountability to the
development project as it seeks development from
below. Bottom-up approaches have great potential
to leverage support from your local community as
they are included in the process from the very
beginning. Marrying your bottom-up approaches
to key top down (local government etc)
community development plans makes for a strong
project.
RESTART + communities in action
North East and West Kerry Development (NEWKD)
applied a bottom-up approach in the creation of their
Smart Village Strategy of Dingle.
Extensive community-level consultations took place
over a six-month period, during which there were
public meetings, engagements with civil society
organisations, widespread awareness-raising actions,
group and citizen surveys and representations to
statutory bodies.
Community organisations were directly empowered in
the process, and civil society will have a pivotal role in
leading and directing the project over the coming
years.
Best practices in Community Strategy
Planning – Bottom Up Approach
Read: Dingle’s Smart Village Strategy
RESTART + communities in action
TOOL 4: INCLUSION /
FOCUS ON DIVERSITY
Inclusion is one of the most important elements of
community development and regeneration. As we
learned in Module 1, Great communities recognise
that inclusion and a sense of belonging is
important to one's quality of life. By fostering an
inclusive and open ethos, your community group
can benefit from a diversity of thinking and
opinion and leverage more interest from the wider
community.
Diversity implies different perspectives, and it is
needed to help you think creatively, outside of the
box and connect the dots. Diversity of thought can
help your community group sway away from that
which is too linear, from extrapolating too readily
from the past and making simplistic assumptions
about the future.
The combination of different groups and
creative individuals…facilitated a new era
of innovation
- Ruth Garvey-Williams is one of the founding members of The Exchange (www.exchangeinishowen.ie) an award-winning
voluntary-run community centre and registered charity committed to innovating creative projects to benefit their
community. Ruth has written a ten part series on The Story of the Exchange on Linkedin
“One of the simplest (and most popular) science
experiments involves adding Mentos to Coke Cola with
explosive results. Bringing people together is a risky
business, especially if there are conflicting or competing
agendas.
Yet in those early days at The Exchange, we somehow
avoided pitfalls and instead saw the positives of dynamic
interactions. The combination of different groups and
creative individuals in a shared space facilitated a new era
of innovation and experimentation, an exciting explosion of
creativity.”
KEY INSIGHTS
RESTART + communities in action
TOOL 5: SOCIAL
MEDIA/TECHNOLOGY
Taking advantage of both established and
emerging digital tools can help maximise
engagement and buy in for your community
regeneration project.
During the COVID19 pandemic, technology
enabled community groups to meet and continue
their work. It also opened up some new
opportunities for community members to
connect and come together whilst apart. One
such way was through #virtualvolunteering.
Technology can help your committee to connect
with your community's diaspora overseas and
leverage their support for projects back home.
RESTART + communities in action
What is Virtual Volunteering? Virtual
volunteering means volunteer tasks are
completed in whole or in part, via the
Internet and a home or work computer.
With the ongoing COVID19 pandemic, many
people are un/under-employed who might
be interested in virtual volunteering.
Like many things in a post COVID19 world,
Virtual Volunteering (like remote working) is
expected to become the norm so now is for
your community group to develop into a
great place where people can volunteer
virtually!
Leverage support/community
engagement innovatively via novel
approaches like Virtual Volunteering
RESTART + communities in action
The digital era and online crowdfunding
platforms has made raising funds for your
community regeneration projects quite easy
to set up and run.
When COVID19 hit and the successive
lockdown and social distancing rules ensued.
Fundraising like everything else (work,
communication etc.) too went online with
technology not only being key to fundraising
locally but also being a useful tool to leverage
support for community diasporas across the
world.
Technology can also be used to illicit
financial/match funding support
from community or diaspora
members
We will look at financing and crowdfunding your
projects in much more detail in Module 5
RESTART + communities in action
Spotlight on some key community development projects which were
brought to life by a public, private and community partnerships
SECTION THREE: BUILDING KEY PUBLIC,
PRIVATE AND COMMUNITY PARTNERSHIPS
CASE
STUDY
A PUBLIC, PRIVATE AND COMMUNITY
PARTNERSHIPS WAS KEY TO MODAM’S SUCCESS
MODAM is an initiative led by Arranmore Island Community Council
in partnership with Donegal County Council, The Department of
Rural and Community Development, Three Ireland and Grow
Remote. Arranmore Island Community Council is a democratically
elected committee working to promote the sustainability of the
island. Modam is a key initiative designed to entice people to visit
and move back to Island.
Located on the beautiful of Árainn Mhór Island (Arranmore), Ireland
three miles off the Donegal coast on the Wild Atlantic Way, MODAM
is Ireland's first offshore shared digital workspace with onsite
accommodation, 11 desks and a dedicated meeting space. MODAM
has been designed to suit both short and long term rental for
remote work, projects or just a change of scenery.
SOCIAL
ECONOMIC
This 9 minute video from Three Ireland details their involvement in making Arranmore
the most connected island in the world
Leitrim Food Enterprise Zone, Ireland – brings
together strong public, community, private
balance
The Food Enterprise Zone has been constituted to reflect a strong
public – community - enterprise balance.
It involves representatives of stakeholder organisations such as HEIs
(Letterkenny and Sligo ITs), enterprise agencies (Local Enterprise
Offices of Leitrim and Sligo), agriculture, food industry networks
and clusters (e.g. Taste Leitrim network of 35 food companies and
National Organic Training Skillnets),regional economic development
bodies (Western Development Commission), community (financial
support of Drumshanbo Credit Union) and industry (led by The
Shed Distillery founder Pat Rigney).
The Leitrim Food Enterprise Zone public, private, community
partnership enables the sharing of knowledge and best practice
between stakeholders which will be converted into wider
innovation in practice at regional/national level.
ECONOMIC
CASE
STUDY
CASE
STUDY
Scotland’s Business Improvement Districts - help
local businesses to improve their communities
In Scotland, Business Improvement Districts (BIS) are part of town,
tourism and visitor areas, commercial districts, or specific themes
(such as food and drink), in which businesses work together to
invest in local improvements. The BIDs model is designed to help
local businesses to improve their communities. BIDs can only exist if
they get support from a clear majority of local businesses in a vote.
They operate for up to five years and are developed, managed and
paid for by businesses through a compulsory BID charge. There are
37 BIDs in Scotland and the model has been used in different
environments, including town centres, business parks, industrial
estates and tourism initiatives. The Scottish Government funds
Scotland’s Towns Partnership to provide a national support service
for developing and established BIDs. You can learn more on the
National Improvement Districts website:
www.improvementdistricts.scot
BUSINESS LED
INNOVATION/
REGENERATION
The Giffnock Village BID was established in 2013 by local businesses who decided they
needed a financial pot to levy and develop unique events such as the Giffnock Village
Classic Car Spectacular
RESTART+ communities in action
Your project may need to tap into a variety of community assets or
resources to help bring it to life. Let’s take a look at some common
ones..
SECTION FOUR: THE RESOURCES YOU NEED
RESTART + communities in action
A community asset (or community resource, a
very similar term) is anything that can be used to
improve the quality of community life. You and
everyone else in the community are potential
community assets.
Everyone has some skills or talents, and everyone
can provide knowledge about the community,
connections to the people they know, and the
kind of support that every effort needs - making
phone calls, stuffing envelopes, giving people
information, moving equipment or supplies -
whatever needs doing.
COMMUNITY ASSETS
RESTART + communities in action
Residents can be empowered to realize and use
their abilities to build and transform the
community. The stay-at-home mom or dad who
organizes a playgroup. The informal
neighborhood leader. The firefighter who risks
his life to keep the community safe. These are
all community assets.
The more people you can get motivated and
aware of your efforts and your goals for your
community, the more quickly and deeply
change will come about.
PEOPLE POWER
RESTART + communities in action
This can be a physical structure or place -- a
school, hospital, church, library, recreation
center, social club. It could be a town landmark
or symbol. It might also be an unused building
that could be repurposed for a community
regeneration purpose. Or it might be a public
place that already belongs to the community --
a park, a wetland, or other open space.
Your new regeneration project might focus on
improving an existing physical community
assets or perhaps creating a new one.
PHYSICAL COMMUNITY ASSETS
RESTART + communities in action
Community Services can be assets/resources
that you can use to bring your regeneration
project to life. They are the things that makes
life better for some or all community
members - public transportation, early
childhood education center, community
recycling facilities, cultural organization.
It can be a business that provides jobs and
supports the local economy. Your new
regeneration project might focus on
improving an existing community service or
perhaps creating a new one.
COMMUNITY SERVICES
RESTART + communities in action
The local economy could be an asset your new
community regeneration project can tap into and
likewise your project could become an asset to
your local economy.
Communities and their projects have economic
power: the people they hire, the supplies they
purchase, the skills they teach, and the resources
they offer all affect the local economy.
LOCAL ECONOMY
Not sure about how your project impacts the local
economy? See exercise 3 in the key action pack which
follows
RESTART + communities in action
As we mentioned earlier, most community
projects need funding to get off the ground.
Small scale projects may be able to be funded
from existing community funds or local
fundraising but large-scale projects may need
funding from multiple sources to get off the
ground.
In Module 5, we will delve deeper into the world
of project funding and finance.
FUNDING/FINANCES
RESTART + communities in action
1. The Community Wheel
2. The Connecting Tool
3. Public, Private, Community
Partnership/Associations Exercise
4. Local Economy Impact Exercise
Key Action Pack 4Turning Ideas into Action – useful
exercises and templates
The Community Wheel and the Connecting Tool are simple ways to present the
resources available to you in the community and show the connection each has to your
project. Let's look at each of these tools and how to use them:
RESTART + communities in action
1. The Community Wheel
This tool captures the assets of a community along the six asset
categories discussed so far in this course:
• individuals/residents
• associations
• institutions
• physical spaces
• the local economy
• stories of the community
Using the Community Wheel
Use the Community Wheel to write examples of the six types
of assets found in the community of your project.
Download and print a copy of the Community Wheel tool to
use for this exercise: TheCommunityWheel.pdf
Source: Visit Campus
RESTART + communities in action
2. The Connecting Tool
This tool can help you connect the community assets identified in
the Community Wheel directly to the objectives of your project.
For example: You may be trying to help a community transform a
local park. In this case, "park" is at the center of the Connecting
Tool. Next, assets listed on the Community Wheel are placed
around the "park" objective. For each asset listed, record what
the asset can do for the park project, and also how that asset will
benefit from it.
Using the Connecting Tool
Using the Connecting Tool, place an objective of your
project in the center, then identify the assets from your
Community Wheel around that objective. Next, use the tool
to record both the contributions and benefits each asset in
the community has related to the specific project objective at
the center.
Download and print a copy of the Connecting Tool for thisSource: Visit Campus
RESTART + communities in action
3. Public, Private, Community
Partnership/Associations Exercise
Do you consider the vast asset of associations when
you are working on your community projects?
How do you think about them beyond monetary
resources?
Does your project have extensive relationships with
the community's citizen associations?
Using the Association Exercise Tool
Use this tool to illustrate partnerships that you
organization already has with associations in your
community and to think about new partnerships which
might be useful to your projects and your organization.
Download and print a copy of the Tool for this exercise:
AssociationPartnershipsTool.pdf
Source: Visit Campus
Take a moment to go
through the following
activity: On a piece of
paper, consider each
statement below and rate
your projects'
involvement in the local
economy. Use this five-
point scale:
5 = Always | 4 = Most of
the Time | 3 = Sometimes
| 2 = Rarely | 1 = Never
4. Local Economy Impact Exercise
• Our project is designed to enhance the local economy.
• Our project identifies and mobilizes the enterprise and job-related
skills of local residents.
• Our project identifies and directs local consumer spending toward
enterprise development and support of local businesses.
• Our project mobilizes the savings of local residents to reinvest in
neighborhood economic development.
• Our project involves local citizen associations and institutions in
business and economic development efforts.
• Our project employs local residents.
• Our project provides economic resources to local associations.
• Our project provides economic resources to local businesses.
• Our project provides economic resources to nonprofits.
For those statements to which your response was less than 4 = Most of the Time,
consider how your project might increase its engagement in those aspects of the
local economy.
NEXT UP: Module 5
Financing your Community
Regeneration Projects
In Module 5, we will look at some key grants and supports you can
access for your Community Regeneration Projects
This programme has been funded with
support from the European Commission
Key references for Module 4
Community Tool Box
Visit Campus

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Restart+ Module 4 Turning Community Regeneration Ideas into Action

  • 1. Module 4 Turning Community Regeneration Ideas into Action This programme has been funded with support from the European Commission www.restart.how This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use, which may be made of the information contained therein.
  • 2. MODULE 4 OVERVIEW Having learned the benefits of sustainable community regeneration in modules 1-3, you are now ready to start taking some community action of your own. In Module 4, we examine what is needed to turn your community regeneration ideas into projects. We explore your community DNA, partnership building as well as marketing and communication. In our final section, we provide templates and resources to help you put your community regeneration ideas into action. Intro Activating your Communities DNA – its characteristics, assets and sources of strength 01 Leveraging support and commitment from your community and community diaspora02 04 KEY ACTION PACK 4: Building key Public, Private and Community Partnerships The Resources you need – people power, finances and more Useful exercises and templates to putting your community regeneration ideas into action 03 Turning Community Regeneration Ideas into Action – How change happens
  • 3. RESTART+ communities in action Community Regeneration Plans can help make community change happen – in this section we explore 7 key steps in developing a strategic approach INTRO: Turning Community Regeneration Ideas into Action
  • 4. RESTART + communities in action RESTART + communities in action What is a Community Regeneration Plan? A Community Regeneration Plan is an overall framework for action which indicates, in general terms, how the proposed community regeneration will be achieved. A good Community Regeneration Plan should address the challenges and problems faced by the community and should offer solutions.
  • 5. RESTART + communities in action A Community Regeneration Plan should outline the 360-degree approach from the starting point (challenges to be addressed), the steps to solutions, through to implementation and follow-up. Let’s review the 7 steps you will need to take to bring your community regeneration project to life.. Community Regeneration Plan
  • 6. RESTART + communities in action Developing a community project should never be a one-person job. You need to gather a group of competent individuals to participate in the planning process. This will help you distribute the workload accordingly to complete each task on time. Identify community champions – who will help extend your reach into the community and will be the energy that help sustain planned interventions? Having more minds work on the project will open up more opportunities and ideas. Your project will be stronger by engaging with people in your community honestly and openly and being prepared to listen to what they have to say and genuinely respond to it. Step 1: Forming a project committee The Skills/Competencies Audit you completed in Module 1 will help you with this task Key Elements of a Community Regeneration Plan
  • 7. Sometimes all a successful committee needs is a shared vision and passion Ruth Garvey-Williams is one of the founding members of The Exchange (www.exchangeinishowen.ie) an award-winning Irish voluntary-run community centre and registered charity committed to innovating creative projects to benefit their community. “It was July 2012 and with representatives from six community groups and social enterprises, “The Exchange” committee was formed - the name chosen both to remember what was past and describe the future. None of us had any idea what we were getting ourselves into and most of us had no idea what we were doing. Governance. Company registration. Insurance. Grant applications. Policies. Health and Safety... (but) Bernie Doherty gave voice to our core values: Community, Innovation, Wellbeing - the three pillars that would form the foundation and focus of our partnership.” KEY INSIGHTS
  • 8. RESTART + communities in action What are the challenges facing your community at the moment? What will be the specific needs of your community in the near future? Try to come up with a brave, new radical solution – one that will set your community apart and make your project easier to finance. Be sure to actively involve your community in determining their futures by doing this you can inspire more people to be engaged for the long term. Step 2: Deciding on your community regeneration project The Articulating Community Challenge you completed in Module 1 will help you with this task Key Elements of a Community Regeneration Plan
  • 9. Finding the right idea can take some soul searching Shane Kerrigan bought an unfinished development in the centre of Manorhamilton and 14 months later with the help of an expert team, he turned it into a new state of the art tourist and cultural hub called W8 (www.w8centre.ie ) Shane admits there was a “lot of soul searching” involved in trying to decide the final format for the multi-phase development. “I grew up here and I could see a need for something of this kind of development (W8) and I really felt that we could make a positive difference to the town and the area,” he said. KEY INSIGHTS
  • 10. RESTART + communities in action Goal-setting will help keep your community committee focused on the desired outcomes. Once you have your goals established, you can then start defining the tasks that need to be completed in order for the project to deliver. In Module 3, we learned about Kiltylive – the online social media campaign launched by Kiltyclogher village, Ireland to attract one new family to their village in an attempt to keep their school open. They exceeded their goal by 800% within six weeks as 8 new families moved to the village. Step 3: Setting Goals for your Community Regeneration project Key Elements of a Community Regeneration Plan
  • 11. RESTART + communities in action Most community regeneration projects need funding to get off the ground. Small scale projects may be able to be funded from existing community funds or local fundraising, but large-scale projects will need funding from multiple sources to get off the ground. Step 4: Proposed Project Costs and Researching Funding Mechanisms Key Elements of a Community Regeneration Plan We will look at financing your projects in much more detail in Module 5
  • 12. “Finding funding to develop your infrastructure, properly run your services, cover core costs, train staff and volunteers, and become a sustainable organisation is one of the biggest challenges facing any community, and it is an ongoing challenge. Make sure you only apply for funds that really match your project and ensure your submission is in exactly the right format. See Module 5 for a guide to funding success”. Advice from a Community Regeneration Funding Expert Orla Casey is a funding expert (www.momentumconsulting.ie) and a director of Leitrim Food Enterprise Zone CLG KEY INSIGHTS
  • 13. RESTART + communities in action A project timeline will keep everyone focused and on track. You can use a simple tool like a Gantt chart (see template at the end of this module) or online tracking tools to make a list of the necessary steps to complete before the proposed deadline. For large scale projects, be mindful that raising finance could take up to 2/3 of the project timeline and be an ongoing focus! Step 5: Creating a project timeline Key Elements of a Community Regeneration Plan
  • 14. RESTART + communities in action A project timeline will keep everyone on the same page. You can use a simple tool like a Gantt chart (see template at the end of this module) to make a list of the necessary steps to complete before the proposed deadline. The timeline would also serve as a reference to make sure you’re on the right track. For large scale projects, be mindful that raising finance could take up to 2/3 of the project timeline! Step 6: Project Implementation Key Elements of a Community Regeneration Plan
  • 15. RESTART + communities in action Lots of community projects may sound compelling and seem worthwhile, but it is hard to know if they actually achieve their goals without collecting data and conducting an evaluation. Evaluation provides a window into whether, why and how projects and programs achieve their goals. Evaluation is also essential to ensure that community resources and funds are utilised in an efficient way and to achieve the greatest possible impact. Evaluating your projects is often a funding requirement. It is also a good practice to uncover any required project refinements/enhancements. Step 7: Project Evaluation Key Elements of a Community Regeneration Plan We will look at key success factors and evaluating your projects in much more detail in Module 6
  • 16. RESTART + communities in action Tapping into your unique characteristics, assets and sources of strength SECTION ONE: ACTIVATING YOUR COMMUNITY DNA
  • 17. RESTART + communities in action In module 1, we looked at the characteristics of great communities and how great communities know their strengths and opportunities and how to combine these to create a sustainable vision or plan for the future. We learned how each community's unique combination of assets form its DNA and a foundation on which to build its future. In the section which follows, we will delve deeper and explore the DNA of some communities and how they have utilised it to build strong community regeneration projects. Your community's DNA, characteristics, assets and sources of strength
  • 18. The Food Hub and Leitrim Food Enterprise Zone – testaments to a DNA in Food Heritage in Ireland In Module 1, you learned about the Food Hub and how the Lairds jam factory was transformed in 2004 by Drumshanbo Community Council into a unique strategic infrastructure & training resource dedicated to the food sector. Building on the success of the Food Hub and Drumshanbo’s strong food legacy, a new innovative project was instigated in 2018 and now has secured funding and is in its realisation stage (2021). Drumshanbo has truly embraced its food legacy as part of its DNA and it continues to explore projects in the food sector which can further develop the local economic regeneration and prosperity of their community. The Leitrim Food Enterprise Zone is Ireland's first food enterprise zone, a new visionary concept and innovative approach which will act as a premium location magnet for new food start-ups and relocating food businesses. CONTINUING A STRONG LEGACY OF FOOD PRODUCTION CASE STUDY
  • 19. COMMUNITY WELLBEING AT ITS HEART - THE EXCHANGE INISHOWEN, DONEGAL Founded in 2013, The Exchange Inishowen is an award- winning voluntary-run community centre and registered charity dedicated to supporting and developing their local community, empowering social enterprise and small businesses, encouraging positive mental health & wellbeing and promoting culture & heritage. The Exchange is committed to innovating creative projects to benefit the local community. Mindful of their dispersed population and high dependency age profile of their local community, The Exchange has the promotion of community wellbeing at its heart. For example, each year since 2014, they have provided a delicious three-course home-cooked Christmas Dinner with live entertainment for people who are on their own, coping with bereavement or changed circumstances or those who'd like to experience a different kind of Christmas. Read more: FOCUS ON THE WELLBEING NEEDS OF THEIR COMMUNITY CASE STUDY
  • 20. CASE STUDY #EVERYBODYlovesENNIS - ‘Visionary’ plan to boost Ennis’ post-Covid recovery The #EVERYBODYlovesENNIS plan focuses on the development of tourism and economic activity in Ennis and the role it will play is regenerating the tourism industry across Co. Clare. Ennis contains 21% of the county’s bedstock and is an important factor in attracting and retaining visitors to the county. Project research led to a new focus for the marketing of Ennis emphasising the role of its people, community and strong cultural base. ‘‘The historical foundations of Ennis as an island presents a fascinating story for visitors, while the historic town boundary takes the form of an attractive heart shape. This will form the basis for a new branded approach for the town and a new energy behind the profiling and promotion of the town.” TOURISM CAMPAIGN BASED ON THE HISTORICAL FOUNDATIONS OF THE TOWN Source: Clare Champion
  • 21. CASE STUDY BALLYHOURA, IRELAND – A NATURE AND ADVENTURE LOVERS PARADISE Situated at the crossroads of Munster, Ireland on the borders of counties Tipperary, Limerick and Cork, Ballyhoura Country is an area of undulating green pastures, woodlands, hills and mountains. For adrenaline seekers experience all the thrills of the hills as you go mountain biking on the Ballyhouras, Ireland’s very first dedicated mountain biking centre, with over 90 km of world-class purpose- built trails, or book in for action-packed activities at Ballyhass Lakes including kayaking, rock climbing, archery or even axe throwing. Ballyhoura Development CLG has championed and funded the development of many of regions community groups. For example, Ballyhoura Beo which is a Community Service Program which aims of Ballyhoura Beo is to promote outdoor recreation sports and environmental education. Ballyhoura Beo is a social enterprise and is not for profit. All monies raised are reinvested into community amenities and future events. NATURE AS AN COMMUNITY ASSET Source: Ballyhoura Development
  • 22. CASE STUDY Aigas Community Forest, Scotland – a community run social enterprise NATURE AS AN COMMUNITY ASSET Source: Aigas Community Forest Aigas Community Forest is a community run social enterprise managing the 260ha Aigas Forest as a productive, working forest providing social, economic and environmental benefits for residents of and visitors. On March 5th 2015, the purchase of the Aigas woodland from Forestry Commission Scotland by the community was completed and after six years of planning and fundraising Aigas Community Forest was officially open for business. The community felt compelled to get involved in the management of the wood having witnessed how it was poorly managed over a 20 years period. They completed studies which demonstrated that the woodland could be run as a profitable enterprise while also providing benefits for the community in a sensitively managed manner from a nature conservation standpoint. The project is an excellent example of sustainable community intervention and regeneration with social, economic and environmental benefits.
  • 23. Restart+ Northern Ireland brings you this interview with Lough Neagh Development Trust. Lough Neagh is the biggest body of fresh water on the island of Ireland and the lough itself and the lands around the banks provide a way of living for many communities. NATURE AS AN COMMUNITY ASSET
  • 24. RESTART + communities in action SECTION TWO: 5 TOOLS TO LEVERAGE SUPPORT AND COMMITMENT FROM YOUR COMMUNITY AND DIASPORA
  • 25. RESTART + communities in action The success of your project depends largely on how well you are able to engage your community. Community/stakeholder input can help you shape your project vision, ensure you are responding to local needs, and help you to build support for your development ideas. Ideally, your community should be involved from a very early stage; this will help you to form lasting relationships with community members, and ensure your development will be an addition to the community that everyone can be proud of. In this section, we explore 5 tools you can use to leverage and engage your community/diaspora in projects. LEVERAGING SUPPORT AND COMMITMENT FROM YOUR COMMUNITY AND DIASPORA
  • 26. RESTART + communities in action TOOL 1: EMPATHY AND DESIGN THINKING Empathy is one of the most important skills any community leader can have and it is a powerful thing when used in conjunction with Design Thinking. Design thinking is a problem solving approach that puts people first. Design thinking in a community setting works by developing an understanding of community problems through engaging with those affected – the community members. Its approach to solving problems is participatory, involving the users in finding solutions. Let’s look at how Design Thinking differs to Business Thinking and Creative Thinking and is a powerful middle ground.
  • 27. Community Regeneration Mindset: Design Thinking is optimum Left Brain Rational and Structured Focused on analysis Dealing with well-defined problems A problem is something to get out of the way Mistakes are not tolerated Analyse > decide Focused on parts of the problem Using both sides of the brain to solve problems Switching at will between rational & structured to a more emotional & intuitive Iterating between analysis and synthesis Dealing with ill-defined problems A problem is the start of the process Mistakes are learning experience Analyse > Ideate > prototype > evaluate > decide Zooming in and out, taking the problem apart to reassemble it in a different way Right Brain Emotional and intuitive Focused on synthesis Dealing with undefined problems There is no problem There is no mistakes Perceive > ideate > decide Holistic Focus Business Thinking Design Thinking Creative Thinking
  • 28. RESTART + communities in action TOOL 2: STORYTELLING FOR COMMUNITY FACILITATION Stories are important — they carry the memory of a community. Storytelling is a powerful catalyst for connecting people to each other and places. These types of connections are essential ingredients for positive change through community and economic development. Stories are a useful lens for collectively examining and formulating the necessary steps to actualize the next generation of our communities. Storytelling can be used to great effect to leverage community engagement in regeneration planning. Instead of starting off discussions with the standard questions of vision, goals, needs and issues, we could ask people to share stories AND as community members to swap stories about why your community is important to them. Source: K&A
  • 29. RESTART + communities in action Why storytelling works?  Stories define the very essence of human life  You begin to feel a connection  Common values are identified and messages are communicated  Themes like family, love, friendship, overcoming challenges and others are common to every nation – global reach potential  Even if they previously had no interaction with your community group/committee before, a compelling story can give your community members an incentive to become more engaged and get involved
  • 30. RESTART + communities in action Appreciative Inquiry Storytelling Technique Appreciative Inquiry Storytelling Technique does not ask what a community should be like. Instead, it asks residents to remember the best times in their community, and determine how to emulate those times for the future. • Collected community stories must be actively used in your project, not just "mapped" and listed as possible resources. • Ask residents more than just "yes or no" questions. • Be prepared to explain why you are asking about the community. NOTE: It shouldn't be that you are there to "fix" the place • Stories will help you to know what has worked in the community. • Look for patterns in the stories and apply these patterns to the way your project matures.
  • 31. RESTART + communities in action There are four key things to do to tell a great story 1. Base it on a character your audience can empathize with or around a community dilemma your audience can relate to 2. Build tension whether through curiosity, intrigue or actual danger. 3. Offer the right level of detail. Too little and the story is not vivid; too much and it gets bogged down. 4. End with a satisfying resolution, whether it’s funny, moving or revealing. How to tell a great story…
  • 32. RESTART + communities in action TOOL 3: BOTTOM-UP APPROACHES Bottom-up approaches emphasise the participation of your local community in development initiatives. Bottom-up approaches enables community members to set goals and the means of achieving them. They also ensure community ownership, and commitment and accountability to the development project as it seeks development from below. Bottom-up approaches have great potential to leverage support from your local community as they are included in the process from the very beginning. Marrying your bottom-up approaches to key top down (local government etc) community development plans makes for a strong project.
  • 33. RESTART + communities in action North East and West Kerry Development (NEWKD) applied a bottom-up approach in the creation of their Smart Village Strategy of Dingle. Extensive community-level consultations took place over a six-month period, during which there were public meetings, engagements with civil society organisations, widespread awareness-raising actions, group and citizen surveys and representations to statutory bodies. Community organisations were directly empowered in the process, and civil society will have a pivotal role in leading and directing the project over the coming years. Best practices in Community Strategy Planning – Bottom Up Approach Read: Dingle’s Smart Village Strategy
  • 34. RESTART + communities in action TOOL 4: INCLUSION / FOCUS ON DIVERSITY Inclusion is one of the most important elements of community development and regeneration. As we learned in Module 1, Great communities recognise that inclusion and a sense of belonging is important to one's quality of life. By fostering an inclusive and open ethos, your community group can benefit from a diversity of thinking and opinion and leverage more interest from the wider community. Diversity implies different perspectives, and it is needed to help you think creatively, outside of the box and connect the dots. Diversity of thought can help your community group sway away from that which is too linear, from extrapolating too readily from the past and making simplistic assumptions about the future.
  • 35. The combination of different groups and creative individuals…facilitated a new era of innovation - Ruth Garvey-Williams is one of the founding members of The Exchange (www.exchangeinishowen.ie) an award-winning voluntary-run community centre and registered charity committed to innovating creative projects to benefit their community. Ruth has written a ten part series on The Story of the Exchange on Linkedin “One of the simplest (and most popular) science experiments involves adding Mentos to Coke Cola with explosive results. Bringing people together is a risky business, especially if there are conflicting or competing agendas. Yet in those early days at The Exchange, we somehow avoided pitfalls and instead saw the positives of dynamic interactions. The combination of different groups and creative individuals in a shared space facilitated a new era of innovation and experimentation, an exciting explosion of creativity.” KEY INSIGHTS
  • 36. RESTART + communities in action TOOL 5: SOCIAL MEDIA/TECHNOLOGY Taking advantage of both established and emerging digital tools can help maximise engagement and buy in for your community regeneration project. During the COVID19 pandemic, technology enabled community groups to meet and continue their work. It also opened up some new opportunities for community members to connect and come together whilst apart. One such way was through #virtualvolunteering. Technology can help your committee to connect with your community's diaspora overseas and leverage their support for projects back home.
  • 37. RESTART + communities in action What is Virtual Volunteering? Virtual volunteering means volunteer tasks are completed in whole or in part, via the Internet and a home or work computer. With the ongoing COVID19 pandemic, many people are un/under-employed who might be interested in virtual volunteering. Like many things in a post COVID19 world, Virtual Volunteering (like remote working) is expected to become the norm so now is for your community group to develop into a great place where people can volunteer virtually! Leverage support/community engagement innovatively via novel approaches like Virtual Volunteering
  • 38. RESTART + communities in action The digital era and online crowdfunding platforms has made raising funds for your community regeneration projects quite easy to set up and run. When COVID19 hit and the successive lockdown and social distancing rules ensued. Fundraising like everything else (work, communication etc.) too went online with technology not only being key to fundraising locally but also being a useful tool to leverage support for community diasporas across the world. Technology can also be used to illicit financial/match funding support from community or diaspora members We will look at financing and crowdfunding your projects in much more detail in Module 5
  • 39. RESTART + communities in action Spotlight on some key community development projects which were brought to life by a public, private and community partnerships SECTION THREE: BUILDING KEY PUBLIC, PRIVATE AND COMMUNITY PARTNERSHIPS
  • 40. CASE STUDY A PUBLIC, PRIVATE AND COMMUNITY PARTNERSHIPS WAS KEY TO MODAM’S SUCCESS MODAM is an initiative led by Arranmore Island Community Council in partnership with Donegal County Council, The Department of Rural and Community Development, Three Ireland and Grow Remote. Arranmore Island Community Council is a democratically elected committee working to promote the sustainability of the island. Modam is a key initiative designed to entice people to visit and move back to Island. Located on the beautiful of Árainn Mhór Island (Arranmore), Ireland three miles off the Donegal coast on the Wild Atlantic Way, MODAM is Ireland's first offshore shared digital workspace with onsite accommodation, 11 desks and a dedicated meeting space. MODAM has been designed to suit both short and long term rental for remote work, projects or just a change of scenery. SOCIAL ECONOMIC
  • 41. This 9 minute video from Three Ireland details their involvement in making Arranmore the most connected island in the world
  • 42. Leitrim Food Enterprise Zone, Ireland – brings together strong public, community, private balance The Food Enterprise Zone has been constituted to reflect a strong public – community - enterprise balance. It involves representatives of stakeholder organisations such as HEIs (Letterkenny and Sligo ITs), enterprise agencies (Local Enterprise Offices of Leitrim and Sligo), agriculture, food industry networks and clusters (e.g. Taste Leitrim network of 35 food companies and National Organic Training Skillnets),regional economic development bodies (Western Development Commission), community (financial support of Drumshanbo Credit Union) and industry (led by The Shed Distillery founder Pat Rigney). The Leitrim Food Enterprise Zone public, private, community partnership enables the sharing of knowledge and best practice between stakeholders which will be converted into wider innovation in practice at regional/national level. ECONOMIC CASE STUDY
  • 43. CASE STUDY Scotland’s Business Improvement Districts - help local businesses to improve their communities In Scotland, Business Improvement Districts (BIS) are part of town, tourism and visitor areas, commercial districts, or specific themes (such as food and drink), in which businesses work together to invest in local improvements. The BIDs model is designed to help local businesses to improve their communities. BIDs can only exist if they get support from a clear majority of local businesses in a vote. They operate for up to five years and are developed, managed and paid for by businesses through a compulsory BID charge. There are 37 BIDs in Scotland and the model has been used in different environments, including town centres, business parks, industrial estates and tourism initiatives. The Scottish Government funds Scotland’s Towns Partnership to provide a national support service for developing and established BIDs. You can learn more on the National Improvement Districts website: www.improvementdistricts.scot BUSINESS LED INNOVATION/ REGENERATION
  • 44. The Giffnock Village BID was established in 2013 by local businesses who decided they needed a financial pot to levy and develop unique events such as the Giffnock Village Classic Car Spectacular
  • 45. RESTART+ communities in action Your project may need to tap into a variety of community assets or resources to help bring it to life. Let’s take a look at some common ones.. SECTION FOUR: THE RESOURCES YOU NEED
  • 46. RESTART + communities in action A community asset (or community resource, a very similar term) is anything that can be used to improve the quality of community life. You and everyone else in the community are potential community assets. Everyone has some skills or talents, and everyone can provide knowledge about the community, connections to the people they know, and the kind of support that every effort needs - making phone calls, stuffing envelopes, giving people information, moving equipment or supplies - whatever needs doing. COMMUNITY ASSETS
  • 47. RESTART + communities in action Residents can be empowered to realize and use their abilities to build and transform the community. The stay-at-home mom or dad who organizes a playgroup. The informal neighborhood leader. The firefighter who risks his life to keep the community safe. These are all community assets. The more people you can get motivated and aware of your efforts and your goals for your community, the more quickly and deeply change will come about. PEOPLE POWER
  • 48. RESTART + communities in action This can be a physical structure or place -- a school, hospital, church, library, recreation center, social club. It could be a town landmark or symbol. It might also be an unused building that could be repurposed for a community regeneration purpose. Or it might be a public place that already belongs to the community -- a park, a wetland, or other open space. Your new regeneration project might focus on improving an existing physical community assets or perhaps creating a new one. PHYSICAL COMMUNITY ASSETS
  • 49. RESTART + communities in action Community Services can be assets/resources that you can use to bring your regeneration project to life. They are the things that makes life better for some or all community members - public transportation, early childhood education center, community recycling facilities, cultural organization. It can be a business that provides jobs and supports the local economy. Your new regeneration project might focus on improving an existing community service or perhaps creating a new one. COMMUNITY SERVICES
  • 50. RESTART + communities in action The local economy could be an asset your new community regeneration project can tap into and likewise your project could become an asset to your local economy. Communities and their projects have economic power: the people they hire, the supplies they purchase, the skills they teach, and the resources they offer all affect the local economy. LOCAL ECONOMY Not sure about how your project impacts the local economy? See exercise 3 in the key action pack which follows
  • 51. RESTART + communities in action As we mentioned earlier, most community projects need funding to get off the ground. Small scale projects may be able to be funded from existing community funds or local fundraising but large-scale projects may need funding from multiple sources to get off the ground. In Module 5, we will delve deeper into the world of project funding and finance. FUNDING/FINANCES
  • 52. RESTART + communities in action 1. The Community Wheel 2. The Connecting Tool 3. Public, Private, Community Partnership/Associations Exercise 4. Local Economy Impact Exercise Key Action Pack 4Turning Ideas into Action – useful exercises and templates The Community Wheel and the Connecting Tool are simple ways to present the resources available to you in the community and show the connection each has to your project. Let's look at each of these tools and how to use them:
  • 53. RESTART + communities in action 1. The Community Wheel This tool captures the assets of a community along the six asset categories discussed so far in this course: • individuals/residents • associations • institutions • physical spaces • the local economy • stories of the community Using the Community Wheel Use the Community Wheel to write examples of the six types of assets found in the community of your project. Download and print a copy of the Community Wheel tool to use for this exercise: TheCommunityWheel.pdf Source: Visit Campus
  • 54. RESTART + communities in action 2. The Connecting Tool This tool can help you connect the community assets identified in the Community Wheel directly to the objectives of your project. For example: You may be trying to help a community transform a local park. In this case, "park" is at the center of the Connecting Tool. Next, assets listed on the Community Wheel are placed around the "park" objective. For each asset listed, record what the asset can do for the park project, and also how that asset will benefit from it. Using the Connecting Tool Using the Connecting Tool, place an objective of your project in the center, then identify the assets from your Community Wheel around that objective. Next, use the tool to record both the contributions and benefits each asset in the community has related to the specific project objective at the center. Download and print a copy of the Connecting Tool for thisSource: Visit Campus
  • 55. RESTART + communities in action 3. Public, Private, Community Partnership/Associations Exercise Do you consider the vast asset of associations when you are working on your community projects? How do you think about them beyond monetary resources? Does your project have extensive relationships with the community's citizen associations? Using the Association Exercise Tool Use this tool to illustrate partnerships that you organization already has with associations in your community and to think about new partnerships which might be useful to your projects and your organization. Download and print a copy of the Tool for this exercise: AssociationPartnershipsTool.pdf Source: Visit Campus
  • 56. Take a moment to go through the following activity: On a piece of paper, consider each statement below and rate your projects' involvement in the local economy. Use this five- point scale: 5 = Always | 4 = Most of the Time | 3 = Sometimes | 2 = Rarely | 1 = Never 4. Local Economy Impact Exercise • Our project is designed to enhance the local economy. • Our project identifies and mobilizes the enterprise and job-related skills of local residents. • Our project identifies and directs local consumer spending toward enterprise development and support of local businesses. • Our project mobilizes the savings of local residents to reinvest in neighborhood economic development. • Our project involves local citizen associations and institutions in business and economic development efforts. • Our project employs local residents. • Our project provides economic resources to local associations. • Our project provides economic resources to local businesses. • Our project provides economic resources to nonprofits. For those statements to which your response was less than 4 = Most of the Time, consider how your project might increase its engagement in those aspects of the local economy.
  • 57. NEXT UP: Module 5 Financing your Community Regeneration Projects In Module 5, we will look at some key grants and supports you can access for your Community Regeneration Projects
  • 58. This programme has been funded with support from the European Commission Key references for Module 4 Community Tool Box Visit Campus