2. GQThe colour scheme that GQ
uses fits very well with their
overall look that they aim to
try and achieve. The black
and white matches almost
every single GQ magazine.
This is because it looks
simple and smart. This is the
look that people that the
magazine is targeted likes to
see.
The advertising used of
popular clothing brands can
be used as a money making
tool, in this case it is Prada.
They will get paid by Prada
to have there brand to be
advertised on there page.
This not only makes the
magazine company money,
but also helps to give their
website more content.
In the top left corner there is a subscription link.
This makes it easy for people to subscribe to
the magazine. This will be main way that they
make money, therefore they make it very visible
to the readers and having it on there first page.
If it was on a page that required to open
different pages not as many people would
subscribe.
The magazine has news of upcoming releases.
In this one, they advertise the Supreme X
Lacoste. These are constantly updated. This
again is used to make money for the magazine,
but again adds content to there website. This
expands the target audience of GQ that they
reach out to.
3. Vogue magazine are a very
well known magazine for
providing good quality
information about fashion. In
this edition the London
Fashion Week is being
advertised. Vogue would
have been paid to advertise
this, but also could have part
to do with the London
Fashion Week.
Vogue
Vogue also advertise many
different clothing brands, at
this time they are advertising
Balmain, a popular, high end
fashion brand, with a t-shirt
costing around £250. Vogue
might have a deal with
Balmain to advertise there
brand, or they just paid to be
advertised. This also provides
the website with content
In the top part of the website there are many
links to recent news story to do with fashion.
These will mostly be to do with new fashion
releases.
The colours used for the website are plain
colours. This gives the website the simple but
sophisticated feel, the kind of look that the upper
class people would look for. They are not
attracted to bright colours such as reds and
greens.
