The document provides an analysis of Vogue magazine. It discusses Vogue's target audience, positioning strategy, and efforts to widen its audience through new digital editions. It notes that Vogue aims to provide added value and quality content to build long-term relationships with readers. The purpose is to recommend a marketing campaign for the digital edition to increase sales and reduce costs.

1. Vogue Essay
1.Introduction
In this report I have focused on Vogue magazine. Vogue is a product from the magazine publisher Conde Nast which publishes magazines including
Glamour, GQ and Vanity Fair.
Vogue is an American fashion magazine and was founded in 1892. The current editor of American Edition is Anna Wintour.
The purpose of this report is to recommend a marketing communications campaign focused on the Digital Edition of the magazine in order to increase
sales and reduce costs. In order to do that, we will conduct a SOSTAC composed of Situation Analysis, set Objectives, promotional Strategies, Tactics,
Implementation and Control. .
2.Context/situation analysis
The context analysis is a study of what my company and brand is doing now,...show more content...
At the beginning VOGUE purely targeted women between 25–54 years old, but created these two new editions in order to widen its target audience.
After showing the segmentation and target market that Vogue is focused on, we will study the positioning strategy that Vogue use. Positioning is
defined as"the relative perceptul position of one brand usually compared with competing brands altough arrange of positioning approaches are possible
to achieve" (Pickton and Broderick, 2005). Vogue has its own identity; its brand sets it apart from other magazines. It is the most valuable high fashion
magazine, continuing to position itself as both unique and authentic. They have developed relationship marketing, defined as "Marketing with the
conscious aim to develop and manage long–term and/or trusting relationsips with customers, distributors, suppliers, or other parties in the marketing
environment". It focuses on the best designers, fashion photographers and models in order to retain its core customer– stylist women. Vogue tries to
provide added value,so the brand has prices that are not cheap, investing in creativity and focusing on quality. They try to create a consitent marketing
mix rto have a long–term relationship with the target market, and they try to crea
Since joining Editor Anna Wintour, she tried to improve the status and reputation of the magazine in order to be better that the

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3. Rolling Stones Magazines
What we don't see in ads
For over half a century rolling stones magazine has entertain their public by making it broad for what they stand for; for popular culture. As we
seen their biweekly issue coming out we notice a style of writing of repetition. By sensing a style of repeating the author is throwing at you all type
of adverting, having to struggle to define the difference between an ad and an article. The rolling stones does a good job in their ads by picking
what type ad will be submitted depending on popular culture. Rolling stones will not be in favor for any political party, or any other decision, their
main goal is to report on what brad in other to stay selling. As a result, Rolling Stones magazine will not be loyal to their readers....show more content...
One good example, which caught my attention was an ad of blue smoke electric cigarettes. Rolling Stones magazine makes it clear that their ads are
just propagandas; nor good or bad. Advertising is a method used to attract people's attention. Advertisement is really important in order for a
company survive or succeed. When looking for an advertisement you can find them in newspapers, magazines, billboard, buses, internet, and on the
radio, flyers, newsletters or posters. The two most lucrative form of advertisement are television and magazines. The explanation to this is simply.
Most of the population prefers to use these types technology communication. What makes a magazine advertising so lucrative is made by the
successful color, size and wording. They are made appealing also by photography. In the ad of "blue smokes" the author doesn't care if the audience
pays attention to their ads or not. The reason towards is because the author of Rolling stones knows how to get your attention. Rolling stones make it
clear from the beginning, by the style writing that the author focuses on popular culture content. The repletion of writing that we see is word choice
and sentence fluency. To boot, good writers use a variety of sentences with different lengths and rhythms to achieve different effects. Therefore, when
publishing ads like "blue smoke" the author knows that their audience is going to stop, and see their ad on blue smoke electric cigarettes; by seeing
how "blue smokes" are trending in pop culture. Rolling Stones technique when writing about a topic is to stay trending. You can say Rolling stones
magazine uses the same ideas of survival of the fittest; in order to
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4. How to Launch a Magazine
1.0 Introduction
The purpose of this assignment is to create a new magazine or re–launch an existing magazine. This assignment will focus on the launch of a new
magazine along with choice of title; stating why market research is important and what type of research has been carried out.
In doing this, the following will be considered.
– The publishing platform.
– Editorial strategy.
– Contents strategy.
– building strong brand communities.
The above will be carried out by the relevant research. The market research will outline who the target audience is; with this, developing content
strategy by looking at both editorial and advertising. Illustrating how the brand identity will develop to create a branded community for the magazine.
Lastly, showing the chosen publishing platform, how it will be funded and distributed and stated how it will become an effective method.
2.0 Synopsis
Kiddy Art is a brand new monthly children's art magazine. It is designed to develop a child's imagination and encourages young children to express
their artistic talents through a variety of challenges and activities aimed to make the world of art, fun. Like any other children magazine, Kiddy Art
will lure the target audience in by having free promotional gifts on the cover which can be used to complete tasks inside the magazine. This will also
attain a motivational learning tool which will keep them occupied as well as the child developing their artistic skills.
The socio–economic
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5. Comparing Two Magazines Essay
Comparing Two Magazines
For my compare and contrast essay, I have decided to compare two magazines in the financial and business world of entrepreneurs. The name of the
first magazine is " Small business opportunities" and the second magazine is "Entrepreneurs – Be your own boss"
The theme of the first magazine is to highlight, how and what type of businesses to start and make money without putting in much of the hard work. The
very first page of the magazine shows an absolute image of the man and women dressed up with lots of money and a road of success. The magazine
rapidity claims" Sure ways to make money". It seems like editor is personally involved in guaranteeing the success of the business with highlighting text
displaying...show more content...
The cover page is much simpler yet attractive without any graphics simply saying "Low cost businesses you can start today".
The very first page is well displayed; it contains popular franchise information. The magazine takes a step by step approach to guide an individual with
general topics like "How to start up and build a business". It seems like editor has no bias towards the information presented. The emphasis of this
magazine is on the presenting more information about a product rather then just giving the monitory figures.
The color and layout of the magazine is very simple and professional. Editor shows concern of misleading ads and puts emphasis on starting small.
Towards the middle of the magazine in which he presents a simple but very well laid out table of the popular franchises, with topics like
demographics, startup cost and brief introduction of the provider. In the last part of the magazine editor has put together a list of other sources and
publication to inform and pursue readers to research more rather have them jump to conclusion by just looking at inflated figures.
In conclusion, I have found that both of these magazines are very different and appeals to different class of people. The first magazine is not for the
startup businessman but for somebody who can sense a foe or real business offer. The second magazine is a starting point for newentrepreneurs who
want to start small but need a peek into

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7. Time Magazine Analysis
On January 3rd, 1964, Martin Luther King got honored as "Man of the Year" on Time Magazine. Man of the Year was issued to recognize a person(s)
who made the most influence in that year. The magazine included a 7 page feature of all Martin Luther King's memorable moments during the civil
rights movement. Their recognition on King bringing a huge positive impact in changing history brings out how outlooked he was. At the time, Time
Magazine was very popular, it was one of the first magazine company's made, and was where people got their news. People who weren't interested in
how powerful the movement was, got a strong everlasting idea on how much influence he brought to America. He continued to gain awareness.
Towards the end of the year he...show more content...
Even though African Americans were allowed to vote, southern states interfered their attempt in registering. As the march began on march 7 they
were trapped by troopers who had gas masks on and were armed with sticks. They attacked the marchers with their weapons and tear gassed them
too. The footage was shown on television all over the country and the only defense given back from the protesters was the force of nonviolence
carried on by Martin Luther King. The march had to stop because of violence, then began once again with the help of King. The marchers were
certified protection from National Guard Troops so no harm can come to them. By the time the capital of Alabama was reached, 30,000 people had
joined the march including priest, reverends, nuns, and whites. All marched together side by side. By this time Martin Luther king was well too known
for being one of the greatest leaders in History. With Kings past achievements and his appearance in the march, gave people hope that the movement
will go through. Being part of the march set a benefit to the people in the Southern States. With that, America's bad reputation of racism and segregation
couldn't take anymore breakage. Five months later, President Lyndon Johnson announced that a new bill for voters rights would be made through
congress that kept states from
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8. Magazine Analysis of Elle Essay example
Magazine Analysis of Elle
The title Elle hold suggestions of femininity, the word is flowing and rolls of the tongue. It is also aesthetically pleasing to the eye as an anomaly. The
strap line 'The worlds biggest selling fashion magazine' appeals to the ideals of the magazine audience as fashion victims are likely to seek things that
are popular. The price is quite expensive and shows a reader that has enough money to have all the things she wants. The price is small but in bold
whereas the price on 'Red' magazine is small and thin. This may be to distinguish themselves from the other magazines. It will also appeal to an
audience with slightly more money or a love for expensive things.
The...show more content...
Which attracts all women who want to look good and have the money to do it.
The freebie of a stylish umbrella appeals to the fashion followers and also appeals as it is winter. The cover model is Jennifer Aniston, using the star
attraction and highlighting the article inside. The picture is a large mid shot, close up compared to most other cover models to draw attention to her.
She wears a stylish black dress to keep up the fashion theme.
The magazine is glossy to show its classy nature and attract the upmarket reader. It is thick with a wide spine, the spine holds the strap line, trying to
liken itself to a book for upmarket readers. The background is white, a stylish colour which suggests classy not loud style. White also suggests
minimalism, which has been very fashionable recently. It highlights Jennifer Aniston and the sell lines. The magazine has used four colours– orange
pink white and black. They are warm, complementing colours. The orange stand out and is used for the title, fashion, super sexy shopping and
botox. The pink is also typically feminine and is used for 100, Jennifer Aniston, pages of coats, jackets hats and boots and 20% off. The mixture of
colours keeps it interesting. The text is a mixture of sizes and thickness' to keep it interesting and grab viewer's attention. The important words in the
sell lines are in colour and
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9. Sport and the Media Essay examples
Sport and the Media
The growth of television as a significant cultural form during the 1960s put the relationship between sport and the media on the public agenda. In late
1969, the US magazine Sports Illustrated drew attention to the ways in which television was transforming sport. In effect, sport in the television age
was a 'whole new game'. The growing economic and cultural significance of television for sport gradually became a pertinent issue in countries
around the world.Clearly sport and television had developed a degree of interdependence. They belonged together 'like ham and eggs'. In the view of
some, television had 'made' sport
Newsweek expressed concern, in 1967, over the extent...show more content...
Media organizations exist within legal frameworks that determine their scope. In the United Kingdom, the BBC is a public corporation, and the ITV
system is overseen by a public body, the Independent Television Commission. Both are charged with a statutory responsibility to provide a broad
range of material, which includes sport coverage. The introduction of Channel 4 in 1982, with its statutory obligation to be alternative and innovative,
had an impact on the range of sports covered In the USA free market forces are not subject to as much restriction, but there are still laws, rules and
regulations that impact upon sport coverage
The press in both countries are subject to less restriction from government. Sport coverage in the British tabloid press is dominated by a very small
range of sports, with football typically providing more than half of the content. While some sport events, such as the Olympic games and the soccer
World Cup, win huge audiences, the audience for much television sport is not, by television's standards, large. Part of the appeal of sport for television
producers is its cheapness. It can fill hours of the schedule at relatively low cost. A substantial amount of television sport, lacking major audience
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