20th fox

1. What kind of media institution
might distribute my media?

2. Our Products
“Creating moments that enter the collective imagination is built
on crafting great stories, creating indelible characters, and
continuing to push the boundaries of film making with
technological advances. From our first Cinemascope production
The Robe in 1953, which electrified audiences and changed the
way movies were shot and shown, to Avatar, the highest-
grossing picture of all time, whose use of motion capture and
reimagined 3-D are regarded as modern breakthroughs in
cinematic technology, Fox has never stopped exploring what
movies could be.”
- www.fox.co.uk

3. 20th Century Fox
• For my film, I believe that 20th Century Fox would be the ideal
distributor for my film. As this institution has many other divisions
and is a parent to many other subsidiaries, this means that the
company can produce the film as well as distributing it without paying
out any extra money. The institution distribute films all over major
countries such as UK, USA, France, Hong Cong etc. which means that
my film would be shown in many cinemas and can start making a
profit for the company as well as giving UK films more status.
• As 20th Century Fox also owns television companies around the world
in places such as Australia and Japan, that would enable my product
to be shown on adverts between shows so it can receive the publicity
it needs to be a world wide blockbuster instead of being a small,
independent film.

4. Movies that Matter
“Drawing inspiration from real life, 20th Century Fox reimagined the biopic
with films like Patton and Braveheart and captured the epic romance and
tragedy of Titanic. From the gritty streets of 1970s New York in The French
Connection to the candy-colored streets of Mumbai in Slumdog Millionaire,
20th Century Fox never shied away from exploring the human condition -- or
the mutant condition, as the X-Men series continues to show. When we’re not
drawing inspiration from real life, we bring to the screen beloved works of
literature, like Life of Pi and The Fault In Our Stars.”
-www.fox.co.uk

5. I also think that this is a good institution to go with due to the famous films they
have distributed with the same genre of mine. For example, 20th Century Fox
have distributed films under the romantic genre (The Other Woman(2014), What’s Your
Number?(2011) And Bride Wars (2009) as well as drama (Gone Girl (2014). They have also
distributed both genres combined (The Fault in Our Stars (2014) and Romeo and Juliet (1996).
If my film was distributed by this company, then it would hopefully be compared
to these other high grossing films under the romantic/drama genre and would
compete well when released in theatres world wide.

6. Marketing
“Other movies have done [social media outreach] in places,”
George Dewey, Fox’s senior vice-president for domestic digital
marketing, tells Yahoo Movies. “We’re doing it across the board.
I think the combination of the passion that pre-existed the
movie with the decision to involve fans every single step of the
way is why you see so much conversation about The Fault in Our
Stars now.”
- http://www.digitaldorr.com/2014/06/09/
will-hollywood-learn-from-the-fault-in-
our-stars/

7. Marketing
For the marketing campaign, I believe social media would
be the more effective than posters, magazine ads etc.
As my target audience are teenagers and young adults,
the majority of them access information through their
hand held electronic devices via Twitter, Facebook and
Tumblr. If my film was to be promoted through these
social networking sites, I think that people would feel
more connected to my movie and begin to talk about the
release date. By posting pictures, trailers and exclusive
interviews, this will generate more fans and the content
will be shared world wide after being ‘retweeted, shared
or reblogged’.
A similar campaign was released in 2014 when 20th
Century Fox did online market campaigns for ‘The Fault in
Our Stars’ which involved the author and the actors
starting discussions on the film through Twitter.
In conclusion, this will cut back the money spent on
marketing for 20th Century Fox by millions and will give
fans an insight view of the film to get them excited about
it’s debut.