How to use Blogs, Youtube and Slideshare for Marketing your Business

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Content marketing: What is it, why is it useful for your business and how to use it for your company or business. Presentation contains pointers on how to market your business using the Social Media tools viz Blogging, Youtube and Slideshare.

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How to use Blogs, Youtube and Slideshare for Marketing your Business

  1. 1. B2B Content Marketing What Why How
  2. 2. Content Marketing Strategy <ul><li>WHY? </li></ul>
  3. 3. Content Marketing Strategy <ul><li>WHY </li></ul><ul><li>NOT ? </li></ul>
  4. 4. Importance of Content <ul><li>You / your-company / your-product-service, whether you want it or not, are being googled, are you making it to the results? </li></ul><ul><li>Your user/customer/client/buyer is becoming more and more intelligent and with knowledge at his fingertips, he’s becoming more powerful each day </li></ul>
  5. 5. Why be interesting?
  6. 6. Why be interesting? <ul><li>Once the reader finds you, are you making any efforts to retain him on your site for some time? </li></ul><ul><li>Are you making an effort that the visitor returns to your site? </li></ul><ul><li>Are you making sure that the reader gets interested in your product/company/service through your content? </li></ul><ul><li>And most importantly, are you making sure by reading your content, is the reader getting interested to give you some business? </li></ul>
  7. 7. How to use ?
  8. 8. <ul><li>The Wor(l)d </li></ul><ul><li>BLOGGING </li></ul>
  9. 9. What are the various kinds of blog <ul><li>Corporate blog http://ge.geglobalresearch.com/blog/ </li></ul><ul><li>Niche blog http://www.copyblogger.com/ </li></ul><ul><li>Personal blog </li></ul><ul><li>Which type of blog should you have? </li></ul>
  10. 10. Marketing via Blog <ul><li>B2B Blogging Best Practices </li></ul><ul><li>1. Think like a Vertically Integrated Publisher </li></ul><ul><li>2. Focus on Non-Branded Keyword Content </li></ul><ul><li>3. Ask Your Readers What They Want </li></ul><ul><li>4. Make Sure Your Blog Is Clearly Connected to Your Website </li></ul>
  11. 11. To get more visitors… <ul><li>1. Make Your Blog Title Interesting and Compulsive </li></ul><ul><li>2. Make Your Content Easy to Read </li></ul><ul><li>3. Make Your Content Search Engine Optimized (SEO) [title, h2 tags etc.] </li></ul><ul><li>4. Encourage Interaction, keep users engaged </li></ul><ul><li>5. Include Social Sharing Buttons </li></ul><ul><li>6. Link to Other Relevant Blogs </li></ul>
  12. 12. Ways to market your blog <ul><li>1. Leverage Employees and Customers </li></ul><ul><li>2. Include Your Blog in Traditional Communications </li></ul><ul><li>3. Write Guest Blog Posts </li></ul><ul><li>4. Get Active in Online Communities </li></ul><ul><li>5. Mention Media and Influencers </li></ul>
  13. 13. Ways to market your blog (contd..) <ul><li>6. Investigate Content Networks </li></ul><ul><li>7. Invite Guest Contributors </li></ul><ul><li>8. Hold a Contest </li></ul><ul><li>9. Mix Up Content </li></ul><ul><li>10. Submit your blog to directories </li></ul>
  14. 14. Addons for blog <ul><li>Subscribe by Email </li></ul><ul><li>Category List </li></ul><ul><li>Most Popular Posts </li></ul><ul><li>Recent Blog Posts </li></ul>
  15. 15. Addons for blog (contd..) <ul><li>Search Box </li></ul><ul><li>Social Media Connection Options </li></ul><ul><li>Calls-to-Action </li></ul><ul><li>Social share buttons for each post: Let your readers do the talking, a happy reader always does that  </li></ul>
  16. 16. Addons for blog (example)
  17. 17. Corporate Blogging Strategy – How to keep it going? <ul><li>Generate content ideas from various sources </li></ul><ul><li>From your routine work, like instances in office </li></ul><ul><li>Read a lot of other relevant blogs – DO NOT Copy </li></ul><ul><li>Most important source: Keyword Research Tools like Google Adwords, Niche Finder etc. </li></ul><ul><li>From your own blog : from comments & use tools like Tynt </li></ul><ul><li>LinkedIn questions / Quora </li></ul><ul><li>From Twitter </li></ul><ul><li>On your own – the best source ! </li></ul>
  18. 18. Blogging Examples (Starbucks) <ul><li>Goals: New product development, engagement </li></ul>
  19. 19. Blogging and Business Leads
  20. 20. Blog Frequency & Business Leads
  21. 22. Case study: Marketing via <ul><li>Blendtec’s Will It Blend: A Case Study </li></ul>
  22. 23. Case study: Marketing via <ul><li>Blendtec’s Will It Blend : In Numbers </li></ul><ul><li>Blendtec Youtube channel </li></ul><ul><li>Total video views : 148,978,809 (148 Million) </li></ul><ul><li>Subscribers: 354,342 </li></ul><ul><li>Blended: iPod, iPhone, iPad, Notebooks, Vuvuzela, Golf Balls and whatever you can imagine, including Diamonds </li></ul>
  23. 24. Case study: Marketing via <ul><li>Blendtec’s Will It Blend: SALES ? </li></ul><ul><li>186 Videos later, Blendtec sales are up by a staggering 700% </li></ul><ul><li>Within five days of posting their videos on YouTube and on their own website, the videos had garnered 6 millions YouTube views </li></ul>
  24. 25. Case study: Marketing via <ul><li>More Numbers </li></ul><ul><li>Salesforce : 1,736,548 views </li></ul><ul><li>Dell : 7,320,273 views </li></ul><ul><li>Starbucks : 5,952,872 views </li></ul><ul><li>Google Apps : 5,807,959 views </li></ul>
  25. 26. Case study: Marketing via <ul><li>Various companies, various reasons </li></ul><ul><li>For marketing/advertising products & services </li></ul><ul><ul><li>Eg: Blendtec, Google, Dell, Salesforce etc. </li></ul></ul><ul><li>For showcasing company strength </li></ul><ul><ul><li>Eg: MS&L Group </li></ul></ul><ul><li>For acquiring talent </li></ul><ul><ul><li>Eg: Mindvalley </li></ul></ul><ul><li>For managing reputation </li></ul><ul><ul><li>Eg: Dominos </li></ul></ul><ul><li>For engaging users through interactive videos </li></ul><ul><ul><li>Eg: Check video on next screen </li></ul></ul>
  26. 27. Marketing via A POSSIBLE APPROACH <ul><li>Explore: Examples & Case Studies </li></ul><ul><li>Brainstorm: Campaign Ideas </li></ul><ul><li>Align: With Objectives & With Brand </li></ul><ul><li>Experiment: With Different Approaches & Different Tools </li></ul><ul><li>Great products + Weak branding = Weak sales </li></ul>
  27. 28. Optimizing videos on
  28. 30. Marketing via <ul><li>Why Slideshare? </li></ul><ul><li>Remember the numbers: 25 million users and rising. 75 million views a month </li></ul><ul><li>Free addition to Linkedin profiles – potentially accessing another 65 million people and Facebook profiles – potential 500 million people </li></ul><ul><li>Slideshare is a VERY HIGH traffic, active site </li></ul>
  29. 31. The Approach <ul><li>Optimize Your Slides </li></ul><ul><li>Get Creative with Content </li></ul><ul><li>The Company Slide </li></ul><ul><li>Social Media Connections </li></ul><ul><li>Widget Your Slides </li></ul>
  30. 32. The Approach (contd.) <ul><li>Social Media Posting </li></ul><ul><li>Start a Group </li></ul><ul><li>Promote through PR </li></ul><ul><li>Add Some Audio [Slidecast] </li></ul><ul><li>Latest feature: Zipcast [Live Webinar] </li></ul>
  31. 33. Call to Action
  32. 34. Better Call to Action
  33. 35. Creating a Movement <ul><li>For any Social Media Channel : </li></ul><ul><li>YOU have to start the movement </li></ul><ul><li>Show people the way and they WILL follow you </li></ul><ul><li>Here’s a (video) example of what I just said </li></ul>
  34. 36. Thanks! Let’s stay connected & Social <ul><li>Abhinav Sahai </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @AbhinavSahai </li></ul><ul><li>LinkedIn: http://linkedin.com/in/abhinavsahai </li></ul><ul><li>or </li></ul><ul><li>+91 - 9611 588 223 </li></ul>

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