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Driving Business Innovation through Technology Innovation

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Speed matters in a digital economy. Customers expect products and services to be instantly available through whatever channel they choose. New competitors are springing up with a different mind-set and path to seize market share and turn the value chain of an established company, or industry, on its head.

If agility accelerates growth, innovation is the driving force to achieve it. Business innovation is digital innovation driven by new ideas and advances in technology. As technology leaders, CIOs have a tremendous opportunity to be relentlessly proactive in identifying how technology can create new value for the business.

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Driving Business Innovation through Technology Innovation

  1. 1. Driving Business Innovation Through Technology Innovation August 2015
  2. 2. 2 Championing innovation If agility accelerates growth, innovation is the driving force to achieve it Copyright © 2015 Accenture All rights reserved. *Source: Accenture Technology Vision 2015 Speed matters in a digital economy: • Customers expect products and services to be instantly available through whatever channel they choose • New competitors are springing from unrelated industries or new, low-cost, technology-powered digital business models • Value chains of established companies, or industries, are being disrupted of business and technology executives are investing in digital technologies* are comprehensively investing in digital innovation as part of their overall business strategy* 62% 35%
  3. 3. 3 CIOs’ critical role as digital innovators Leading CIOs who successfully steer technology innovation for the business have three distinct characteristics: Copyright © 2015 Accenture All rights reserved. CIOBe relentlessly innovative; build a distinctive technology innovation service 1 Earn the right to innovate at an enterprise level 2 Lead by example with innovation to become a digital transformation leader 3
  4. 4. 4 1. Be relentlessly innovative Innovation is not a hobby Copyright © 2015 Accenture All rights reserved. Innovation is multi-dimensional, being handled differently across diverse functions and levels throughout an organization A thriving technology-led innovation service must: • Have a strong voice on the latest business and technology trends • Provide innovation platforms to bring the business and IT together to explore and learn by doing • Introduce flexible portfolio management to create a balanced mix of innovation to support the business
  5. 5. 5 2. Earn the right to innovate at an enterprise level Tackle existing technology challenges Copyright © 2015 Accenture All rights reserved. Most enterprises are burdened by layers of complexity across their technology footprint from historic—though well-intentioned—decisions The answer lies in: • Gaining agility through simplification of the IT architecture, operating model and working processes • Operating a multi-speed business—one that can manage changes to today’s demands while being nimble and responsive to the opportunities created by digital technologies *Source: Accenture Strategy research: C-suite perspectives on the intersection of business and technology, 2015. Topics included multi-speed business and IT, business resilience, technology-led innovation, strategic IT investment and shaping the IT workforce. technology of business leaders said that IT- led innovation is critical to their company’s growth and survival* consider their organizations to be early adopters when it comes to new technology- driven innovation* 90% 57%
  6. 6. 6 3. Lead by example with innovation to become a digital transformation leader Leadership means ownership Copyright © 2015 Accenture All rights reserved. Leading CIOs champion innovation, marketing their technology successes within and outside the organization and applying lessons learned to drive more transformational change CIOs can influence business ideas by: • Discussing technology innovation as part of strategy and investment planning • Rotate business and technology talent to evolve the practices and culture of the organization • Bring the discipline to join up innovation and business change initiatives of business leaders said innovation is rewarded directly in their organization* of business leaders said innovation is most successful when IT is integrated throughout the innovation process* 61% 91% *Source: Accenture Strategy research: C-suite perspectives on the intersection of business and technology, 2015
  7. 7. CIOs can lead the digital charge if they: • Develop a business and technology vision • Simplify and drive agility • Formalize innovation From Implementer to Innovator 7Copyright © 2015 Accenture All rights reserved.
  8. 8. Learn more at www.accenture.com/drivingtechnologyinnovation Contact us to discuss how to drive technology innovation technology.strategy@accenture.com Find out more: 8Copyright © 2015 Accenture All rights reserved.
  9. 9. 9 Join the conversation @AccentureStrat Copyright © 2015 Accenture All rights reserved. About Accenture Accenture is a global management consulting, technology services and outsourcing company, with approximately 323,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended August 31, 2014. Its home page is www.accenture.com. About Accenture Strategy Accenture Strategy operates at the intersection of business and technology. We bring together our capabilities in business, technology, operations and function strategy to help our clients envision and execute industry-specific strategies that support enterprise wide transformation. Our focus on issues related to digital disruption, competitiveness, global operating models, talent and leadership help drive both efficiencies and growth. For more information, follow @AccentureStrat or visit www.accenture.com/strategy.

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