SlideShare a Scribd company logo
1 of 12
Insights from 1bn Facebook Posts
February 2016
Introduction
In January 2016 we analyzed over 1 billion Facebook
posts from over 3 million brand pages globally from small
companies to huge brands like Nike.
We shared our results with Neil Patel and the following
slides summarise his conclusions and insights for FB
Marketers.
You can read Neil’s full post here.
Core Findings
1. The best time to post is between 10 PM and Midnight of your
audience’s local time
2. Posts with questions and images get the most engagement
3. The best day to post is on Sunday
4. Posts that link to articles between 1,000-3,000 words get the most
interaction
5. Short post descriptions get by far the most interaction
6. Directly embedded videos get over 6x the interaction of YouTube
videos
7. Images posted through Instagram get a 23% boost in engagement
8. Posts with hashtags get less interaction than posts without hashtags
Posts with hashtags got less engagement
Directly embedded FB videos get more
engagement than YouTube embedded videos
Short FB posts got more engagement
Question posts get the most engagement
Engagement by post type
Posts published between 10pm &
midnight local time got most engagement
Posting when there are less other posts being published appears to increase engagement.
Posts published on Sundays get most engagement
Posting when there are less other posts being published appears to increase engagement.
Images posted via Instagram get 23% more
engagement
For more insights visit
www.buzzsumo.com
@buzzsumo

More Related Content

What's hot

Digital 2022: Essential Facebook Stats for Q2 2022 v01
Digital 2022: Essential Facebook Stats for Q2 2022 v01Digital 2022: Essential Facebook Stats for Q2 2022 v01
Digital 2022: Essential Facebook Stats for Q2 2022 v01DataReportal
 
Digital 2022 United Arab Emirates (February 2022) v01
Digital 2022 United Arab Emirates (February 2022) v01Digital 2022 United Arab Emirates (February 2022) v01
Digital 2022 United Arab Emirates (February 2022) v01DataReportal
 
Social Media Content Creation
Social Media Content CreationSocial Media Content Creation
Social Media Content CreationNicki Hicks
 
Digital 2022: Essential Instagram Stats for Q1 2022 v01
Digital 2022: Essential Instagram Stats for Q1 2022 v01Digital 2022: Essential Instagram Stats for Q1 2022 v01
Digital 2022: Essential Instagram Stats for Q1 2022 v01DataReportal
 
Digital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan TemplateDigital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan TemplateBidur Acharya
 
Digital 2021 Poland (January 2021) v01
Digital 2021 Poland (January 2021) v01Digital 2021 Poland (January 2021) v01
Digital 2021 Poland (January 2021) v01DataReportal
 
Digital 2018 Poland (January 2018)
Digital 2018 Poland (January 2018)Digital 2018 Poland (January 2018)
Digital 2018 Poland (January 2018)DataReportal
 
Digital 2022: Essential Instagram Stats for Q2 2022 v01
Digital 2022: Essential Instagram Stats for Q2 2022 v01Digital 2022: Essential Instagram Stats for Q2 2022 v01
Digital 2022: Essential Instagram Stats for Q2 2022 v01DataReportal
 
Digital 2022: Essential Facebook Messenger Stats for Q1 2022 v01
Digital 2022: Essential Facebook Messenger Stats for Q1 2022 v01Digital 2022: Essential Facebook Messenger Stats for Q1 2022 v01
Digital 2022: Essential Facebook Messenger Stats for Q1 2022 v01DataReportal
 
Digital 2022: Essential Snapchat Stats for Q1 2022 v01
Digital 2022: Essential Snapchat Stats for Q1 2022 v01Digital 2022: Essential Snapchat Stats for Q1 2022 v01
Digital 2022: Essential Snapchat Stats for Q1 2022 v01DataReportal
 
Facebook Performance Report Template
Facebook Performance Report TemplateFacebook Performance Report Template
Facebook Performance Report TemplateSocial Status
 
10 Ways to Grow an Organic Instagram Following
10 Ways to Grow an Organic Instagram Following10 Ways to Grow an Organic Instagram Following
10 Ways to Grow an Organic Instagram FollowingTwenty20 Inc.
 
Digital Marketing Strategy on a Budget
Digital Marketing Strategy on a BudgetDigital Marketing Strategy on a Budget
Digital Marketing Strategy on a Budgetleadsdubai
 
How to Increase Website Traffic by 250,000+ Monthly Visitors
How to Increase Website Traffic by 250,000+ Monthly VisitorsHow to Increase Website Traffic by 250,000+ Monthly Visitors
How to Increase Website Traffic by 250,000+ Monthly VisitorsRoss Hudgens
 
Digital Marketing Trends and Must Have for 2023
Digital Marketing Trends and Must Have for 2023 Digital Marketing Trends and Must Have for 2023
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
 
Digital 2022: Essential LinkedIn Stats for Q1 2022 v01
Digital 2022: Essential LinkedIn Stats for Q1 2022 v01Digital 2022: Essential LinkedIn Stats for Q1 2022 v01
Digital 2022: Essential LinkedIn Stats for Q1 2022 v01DataReportal
 
Digital 2021: Essential Facebook Stats for October 2021 v01
Digital 2021: Essential Facebook Stats for October 2021 v01Digital 2021: Essential Facebook Stats for October 2021 v01
Digital 2021: Essential Facebook Stats for October 2021 v01DataReportal
 

What's hot (20)

Digital 2022: Essential Facebook Stats for Q2 2022 v01
Digital 2022: Essential Facebook Stats for Q2 2022 v01Digital 2022: Essential Facebook Stats for Q2 2022 v01
Digital 2022: Essential Facebook Stats for Q2 2022 v01
 
Digital 2022 United Arab Emirates (February 2022) v01
Digital 2022 United Arab Emirates (February 2022) v01Digital 2022 United Arab Emirates (February 2022) v01
Digital 2022 United Arab Emirates (February 2022) v01
 
7 insights of Indonesia
7 insights of Indonesia7 insights of Indonesia
7 insights of Indonesia
 
Social Media Content Creation
Social Media Content CreationSocial Media Content Creation
Social Media Content Creation
 
Digital 2022: Essential Instagram Stats for Q1 2022 v01
Digital 2022: Essential Instagram Stats for Q1 2022 v01Digital 2022: Essential Instagram Stats for Q1 2022 v01
Digital 2022: Essential Instagram Stats for Q1 2022 v01
 
Digital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan TemplateDigital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan Template
 
Digital 2021 Poland (January 2021) v01
Digital 2021 Poland (January 2021) v01Digital 2021 Poland (January 2021) v01
Digital 2021 Poland (January 2021) v01
 
Digital 2018 Poland (January 2018)
Digital 2018 Poland (January 2018)Digital 2018 Poland (January 2018)
Digital 2018 Poland (January 2018)
 
Digital 2022: Essential Instagram Stats for Q2 2022 v01
Digital 2022: Essential Instagram Stats for Q2 2022 v01Digital 2022: Essential Instagram Stats for Q2 2022 v01
Digital 2022: Essential Instagram Stats for Q2 2022 v01
 
Social media trends 2022
Social media trends 2022Social media trends 2022
Social media trends 2022
 
Digital 2022: Essential Facebook Messenger Stats for Q1 2022 v01
Digital 2022: Essential Facebook Messenger Stats for Q1 2022 v01Digital 2022: Essential Facebook Messenger Stats for Q1 2022 v01
Digital 2022: Essential Facebook Messenger Stats for Q1 2022 v01
 
Digital 2022: Essential Snapchat Stats for Q1 2022 v01
Digital 2022: Essential Snapchat Stats for Q1 2022 v01Digital 2022: Essential Snapchat Stats for Q1 2022 v01
Digital 2022: Essential Snapchat Stats for Q1 2022 v01
 
Facebook Performance Report Template
Facebook Performance Report TemplateFacebook Performance Report Template
Facebook Performance Report Template
 
10 Ways to Grow an Organic Instagram Following
10 Ways to Grow an Organic Instagram Following10 Ways to Grow an Organic Instagram Following
10 Ways to Grow an Organic Instagram Following
 
Digital Marketing Strategy on a Budget
Digital Marketing Strategy on a BudgetDigital Marketing Strategy on a Budget
Digital Marketing Strategy on a Budget
 
How to Increase Website Traffic by 250,000+ Monthly Visitors
How to Increase Website Traffic by 250,000+ Monthly VisitorsHow to Increase Website Traffic by 250,000+ Monthly Visitors
How to Increase Website Traffic by 250,000+ Monthly Visitors
 
Digital Marketing Trends and Must Have for 2023
Digital Marketing Trends and Must Have for 2023 Digital Marketing Trends and Must Have for 2023
Digital Marketing Trends and Must Have for 2023
 
Digital 2022: Essential LinkedIn Stats for Q1 2022 v01
Digital 2022: Essential LinkedIn Stats for Q1 2022 v01Digital 2022: Essential LinkedIn Stats for Q1 2022 v01
Digital 2022: Essential LinkedIn Stats for Q1 2022 v01
 
Digital 2021: Essential Facebook Stats for October 2021 v01
Digital 2021: Essential Facebook Stats for October 2021 v01Digital 2021: Essential Facebook Stats for October 2021 v01
Digital 2021: Essential Facebook Stats for October 2021 v01
 
Digital Marketing plan-TSF
Digital Marketing plan-TSFDigital Marketing plan-TSF
Digital Marketing plan-TSF
 

Viewers also liked

LinkedIn Trends Every Marketer Must Know
LinkedIn Trends Every Marketer Must KnowLinkedIn Trends Every Marketer Must Know
LinkedIn Trends Every Marketer Must KnowBuzzSumo
 
Webinar: Your Facebook 2017 Content Master Plan
Webinar: Your Facebook 2017 Content Master PlanWebinar: Your Facebook 2017 Content Master Plan
Webinar: Your Facebook 2017 Content Master PlanBuzzSumo
 
Secrets of Linkworthy Content
Secrets of Linkworthy ContentSecrets of Linkworthy Content
Secrets of Linkworthy ContentBuzzSumo
 
vi knallgrau Facebook Studie Consumer Brands und Retail Brands
vi knallgrau Facebook Studie Consumer Brands und Retail Brandsvi knallgrau Facebook Studie Consumer Brands und Retail Brands
vi knallgrau Facebook Studie Consumer Brands und Retail Brandsvi knallgrau
 
Insiders' Guide to Content Amplification with BuzzSumo and Barry Feldman
Insiders' Guide to Content Amplification with BuzzSumo and Barry FeldmanInsiders' Guide to Content Amplification with BuzzSumo and Barry Feldman
Insiders' Guide to Content Amplification with BuzzSumo and Barry FeldmanBuzzSumo
 
Instagram Study 2015
Instagram Study 2015Instagram Study 2015
Instagram Study 2015quintly
 
Influencer Outreach Basics
Influencer Outreach BasicsInfluencer Outreach Basics
Influencer Outreach BasicsBuzzSumo
 
BuzzSumo Tips and Tricks
BuzzSumo Tips and TricksBuzzSumo Tips and Tricks
BuzzSumo Tips and TricksBuzzSumo
 
How to Increase Facebook Engagement with BuzzSumo and Mari Smith
How to Increase Facebook Engagement with BuzzSumo and Mari SmithHow to Increase Facebook Engagement with BuzzSumo and Mari Smith
How to Increase Facebook Engagement with BuzzSumo and Mari SmithBuzzSumo
 
Content Marketing With BuzzSumo For Tech-Savvy Realtors
Content Marketing With BuzzSumo For Tech-Savvy RealtorsContent Marketing With BuzzSumo For Tech-Savvy Realtors
Content Marketing With BuzzSumo For Tech-Savvy RealtorsBuzzSumo
 
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your MarketingHubSpot
 
How to curate content for better engagement
How to curate content for better engagementHow to curate content for better engagement
How to curate content for better engagementBuzzSumo
 
Buzz sumo at a glance (5)
Buzz sumo at a glance (5)Buzz sumo at a glance (5)
Buzz sumo at a glance (5)BuzzSumo
 
How to use the face book analyzer
How to use the face book analyzerHow to use the face book analyzer
How to use the face book analyzerBuzzSumo
 
Overview of BuzzSumo
Overview of BuzzSumoOverview of BuzzSumo
Overview of BuzzSumoBuzzSumo
 
Data Driven Insights into Content Marketing
Data Driven Insights into Content MarketingData Driven Insights into Content Marketing
Data Driven Insights into Content MarketingBuzzSumo
 
Twitter study first half of 2016
Twitter study first half of 2016 Twitter study first half of 2016
Twitter study first half of 2016 quintly
 
How we research and prototype at Made by Many
How we research and prototype at Made by ManyHow we research and prototype at Made by Many
How we research and prototype at Made by ManyMade by Many
 
BuzzSumo Practical Tips for Backlinks
BuzzSumo Practical Tips for BacklinksBuzzSumo Practical Tips for Backlinks
BuzzSumo Practical Tips for BacklinksBuzzSumo
 
The Power of Images - Canva & BuzzSumo Webinar
The Power of Images - Canva & BuzzSumo WebinarThe Power of Images - Canva & BuzzSumo Webinar
The Power of Images - Canva & BuzzSumo WebinarBuzzSumo
 

Viewers also liked (20)

LinkedIn Trends Every Marketer Must Know
LinkedIn Trends Every Marketer Must KnowLinkedIn Trends Every Marketer Must Know
LinkedIn Trends Every Marketer Must Know
 
Webinar: Your Facebook 2017 Content Master Plan
Webinar: Your Facebook 2017 Content Master PlanWebinar: Your Facebook 2017 Content Master Plan
Webinar: Your Facebook 2017 Content Master Plan
 
Secrets of Linkworthy Content
Secrets of Linkworthy ContentSecrets of Linkworthy Content
Secrets of Linkworthy Content
 
vi knallgrau Facebook Studie Consumer Brands und Retail Brands
vi knallgrau Facebook Studie Consumer Brands und Retail Brandsvi knallgrau Facebook Studie Consumer Brands und Retail Brands
vi knallgrau Facebook Studie Consumer Brands und Retail Brands
 
Insiders' Guide to Content Amplification with BuzzSumo and Barry Feldman
Insiders' Guide to Content Amplification with BuzzSumo and Barry FeldmanInsiders' Guide to Content Amplification with BuzzSumo and Barry Feldman
Insiders' Guide to Content Amplification with BuzzSumo and Barry Feldman
 
Instagram Study 2015
Instagram Study 2015Instagram Study 2015
Instagram Study 2015
 
Influencer Outreach Basics
Influencer Outreach BasicsInfluencer Outreach Basics
Influencer Outreach Basics
 
BuzzSumo Tips and Tricks
BuzzSumo Tips and TricksBuzzSumo Tips and Tricks
BuzzSumo Tips and Tricks
 
How to Increase Facebook Engagement with BuzzSumo and Mari Smith
How to Increase Facebook Engagement with BuzzSumo and Mari SmithHow to Increase Facebook Engagement with BuzzSumo and Mari Smith
How to Increase Facebook Engagement with BuzzSumo and Mari Smith
 
Content Marketing With BuzzSumo For Tech-Savvy Realtors
Content Marketing With BuzzSumo For Tech-Savvy RealtorsContent Marketing With BuzzSumo For Tech-Savvy Realtors
Content Marketing With BuzzSumo For Tech-Savvy Realtors
 
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
 
How to curate content for better engagement
How to curate content for better engagementHow to curate content for better engagement
How to curate content for better engagement
 
Buzz sumo at a glance (5)
Buzz sumo at a glance (5)Buzz sumo at a glance (5)
Buzz sumo at a glance (5)
 
How to use the face book analyzer
How to use the face book analyzerHow to use the face book analyzer
How to use the face book analyzer
 
Overview of BuzzSumo
Overview of BuzzSumoOverview of BuzzSumo
Overview of BuzzSumo
 
Data Driven Insights into Content Marketing
Data Driven Insights into Content MarketingData Driven Insights into Content Marketing
Data Driven Insights into Content Marketing
 
Twitter study first half of 2016
Twitter study first half of 2016 Twitter study first half of 2016
Twitter study first half of 2016
 
How we research and prototype at Made by Many
How we research and prototype at Made by ManyHow we research and prototype at Made by Many
How we research and prototype at Made by Many
 
BuzzSumo Practical Tips for Backlinks
BuzzSumo Practical Tips for BacklinksBuzzSumo Practical Tips for Backlinks
BuzzSumo Practical Tips for Backlinks
 
The Power of Images - Canva & BuzzSumo Webinar
The Power of Images - Canva & BuzzSumo WebinarThe Power of Images - Canva & BuzzSumo Webinar
The Power of Images - Canva & BuzzSumo Webinar
 

Similar to How To Improve Facebook Engagement: Insights from 1bn Posts

What We Learnt From 500m Facebook Posts
What We Learnt From 500m Facebook PostsWhat We Learnt From 500m Facebook Posts
What We Learnt From 500m Facebook PostsBuzzSumo
 
Buzz sumo contenttrends-2018
Buzz sumo contenttrends-2018Buzz sumo contenttrends-2018
Buzz sumo contenttrends-2018Rein Mahatma
 
Engagement interaction as a scientific approach to Facebook Marketing
Engagement interaction as a scientific approach to Facebook MarketingEngagement interaction as a scientific approach to Facebook Marketing
Engagement interaction as a scientific approach to Facebook MarketingTechglimpse
 
Facebook best practices - A scientific approach to Facebook marketing
Facebook best practices - A scientific approach to Facebook marketingFacebook best practices - A scientific approach to Facebook marketing
Facebook best practices - A scientific approach to Facebook marketingNavid Saadati
 
Managing Your Facebook Community
Managing Your Facebook CommunityManaging Your Facebook Community
Managing Your Facebook CommunityAllan V. Braverman
 
How to increase fan engagement on facebook
How to increase fan engagement on facebookHow to increase fan engagement on facebook
How to increase fan engagement on facebookGrape5
 
Social Media Plan - Naroma
Social Media Plan - NaromaSocial Media Plan - Naroma
Social Media Plan - NaromaJustin Cole
 
FARM Education: Facebook Paid Media
FARM Education: Facebook Paid MediaFARM Education: Facebook Paid Media
FARM Education: Facebook Paid Mediathefarmdigital
 
Facebook for business 052113
Facebook for business   052113Facebook for business   052113
Facebook for business 052113Ramon Ray
 
Social Media Best Practices 2014
Social Media Best Practices 2014Social Media Best Practices 2014
Social Media Best Practices 2014Lindsey Petersen
 
Making Sense Of Social Media 2010
Making Sense Of Social Media 2010Making Sense Of Social Media 2010
Making Sense Of Social Media 2010Shari Weiss
 
Dolphins Social Media Strategy
Dolphins Social Media StrategyDolphins Social Media Strategy
Dolphins Social Media StrategyKatie Hayworth
 
Social Media Discussion, Begins on Slide 11
Social Media Discussion, Begins on Slide 11Social Media Discussion, Begins on Slide 11
Social Media Discussion, Begins on Slide 11Ohio University
 
The Colossal Content Marketing Report
The Colossal Content Marketing ReportThe Colossal Content Marketing Report
The Colossal Content Marketing ReportMediamaispasque
 
FOMO Case Studies the virtual edition 2020-present
FOMO Case Studies   the virtual edition 2020-presentFOMO Case Studies   the virtual edition 2020-present
FOMO Case Studies the virtual edition 2020-presentFOMO Creator
 
Facebook News Feed changes 2018
Facebook News Feed changes 2018Facebook News Feed changes 2018
Facebook News Feed changes 2018Jeraldine Phneah
 
Social prospecting workbook_update
Social prospecting workbook_updateSocial prospecting workbook_update
Social prospecting workbook_updateWilliam Duncan
 
Simply Samantha Social Media Strategy - February 21 2016
Simply Samantha Social Media Strategy - February 21 2016Simply Samantha Social Media Strategy - February 21 2016
Simply Samantha Social Media Strategy - February 21 2016Samantha Riley
 
Is Social Taking Over Search
Is Social Taking Over SearchIs Social Taking Over Search
Is Social Taking Over SearchPhil Buckley
 

Similar to How To Improve Facebook Engagement: Insights from 1bn Posts (20)

What We Learnt From 500m Facebook Posts
What We Learnt From 500m Facebook PostsWhat We Learnt From 500m Facebook Posts
What We Learnt From 500m Facebook Posts
 
Buzz sumo contenttrends-2018
Buzz sumo contenttrends-2018Buzz sumo contenttrends-2018
Buzz sumo contenttrends-2018
 
Engagement interaction as a scientific approach to Facebook Marketing
Engagement interaction as a scientific approach to Facebook MarketingEngagement interaction as a scientific approach to Facebook Marketing
Engagement interaction as a scientific approach to Facebook Marketing
 
Facebook best practices - A scientific approach to Facebook marketing
Facebook best practices - A scientific approach to Facebook marketingFacebook best practices - A scientific approach to Facebook marketing
Facebook best practices - A scientific approach to Facebook marketing
 
Managing Your Facebook Community
Managing Your Facebook CommunityManaging Your Facebook Community
Managing Your Facebook Community
 
How to increase fan engagement on facebook
How to increase fan engagement on facebookHow to increase fan engagement on facebook
How to increase fan engagement on facebook
 
Social Media Plan - Naroma
Social Media Plan - NaromaSocial Media Plan - Naroma
Social Media Plan - Naroma
 
FARM Education: Facebook Paid Media
FARM Education: Facebook Paid MediaFARM Education: Facebook Paid Media
FARM Education: Facebook Paid Media
 
Facebook for business 052113
Facebook for business   052113Facebook for business   052113
Facebook for business 052113
 
Social Media Best Practices 2014
Social Media Best Practices 2014Social Media Best Practices 2014
Social Media Best Practices 2014
 
Making Sense Of Social Media 2010
Making Sense Of Social Media 2010Making Sense Of Social Media 2010
Making Sense Of Social Media 2010
 
Dolphins Social Media Strategy
Dolphins Social Media StrategyDolphins Social Media Strategy
Dolphins Social Media Strategy
 
Social Media Discussion, Begins on Slide 11
Social Media Discussion, Begins on Slide 11Social Media Discussion, Begins on Slide 11
Social Media Discussion, Begins on Slide 11
 
The Colossal Content Marketing Report
The Colossal Content Marketing ReportThe Colossal Content Marketing Report
The Colossal Content Marketing Report
 
Bounce Report
Bounce ReportBounce Report
Bounce Report
 
FOMO Case Studies the virtual edition 2020-present
FOMO Case Studies   the virtual edition 2020-presentFOMO Case Studies   the virtual edition 2020-present
FOMO Case Studies the virtual edition 2020-present
 
Facebook News Feed changes 2018
Facebook News Feed changes 2018Facebook News Feed changes 2018
Facebook News Feed changes 2018
 
Social prospecting workbook_update
Social prospecting workbook_updateSocial prospecting workbook_update
Social prospecting workbook_update
 
Simply Samantha Social Media Strategy - February 21 2016
Simply Samantha Social Media Strategy - February 21 2016Simply Samantha Social Media Strategy - February 21 2016
Simply Samantha Social Media Strategy - February 21 2016
 
Is Social Taking Over Search
Is Social Taking Over SearchIs Social Taking Over Search
Is Social Taking Over Search
 

More from BuzzSumo

BuzzSumo Overview
BuzzSumo OverviewBuzzSumo Overview
BuzzSumo OverviewBuzzSumo
 
Buzzsumo july-2018-chatbots-webinar
Buzzsumo july-2018-chatbots-webinarBuzzsumo july-2018-chatbots-webinar
Buzzsumo july-2018-chatbots-webinarBuzzSumo
 
BuzzSumo Experts Series With John Jantsch
BuzzSumo Experts Series With John JantschBuzzSumo Experts Series With John Jantsch
BuzzSumo Experts Series With John JantschBuzzSumo
 
7 LinkedIn Publisher Secrets Get Seen, Get Influence, Get Business
7 LinkedIn Publisher Secrets Get Seen, Get Influence, Get Business7 LinkedIn Publisher Secrets Get Seen, Get Influence, Get Business
7 LinkedIn Publisher Secrets Get Seen, Get Influence, Get BusinessBuzzSumo
 
The Content Marketing Revolution: Trends You Need to Know
The Content Marketing Revolution: Trends You Need to KnowThe Content Marketing Revolution: Trends You Need to Know
The Content Marketing Revolution: Trends You Need to KnowBuzzSumo
 
The Content Strategy Game Plan
The Content Strategy Game PlanThe Content Strategy Game Plan
The Content Strategy Game PlanBuzzSumo
 
5 Unusual Reasons To Create Content Outside Your Niche
5 Unusual Reasons To Create Content Outside Your Niche5 Unusual Reasons To Create Content Outside Your Niche
5 Unusual Reasons To Create Content Outside Your NicheBuzzSumo
 
How to Tap the Power of Storytelling with Facebook Live
How to Tap the Power of Storytelling with Facebook LiveHow to Tap the Power of Storytelling with Facebook Live
How to Tap the Power of Storytelling with Facebook LiveBuzzSumo
 
Dixon Jones, CMO Majestic, ContentSEO 2017
Dixon Jones, CMO Majestic, ContentSEO 2017Dixon Jones, CMO Majestic, ContentSEO 2017
Dixon Jones, CMO Majestic, ContentSEO 2017BuzzSumo
 
Ann Smarty, Internet Marketing Ninjas
Ann Smarty, Internet Marketing NinjasAnn Smarty, Internet Marketing Ninjas
Ann Smarty, Internet Marketing NinjasBuzzSumo
 
Lee Odden, CEO TopRank Marketing ContentSEO 2017
Lee Odden, CEO TopRank Marketing ContentSEO 2017Lee Odden, CEO TopRank Marketing ContentSEO 2017
Lee Odden, CEO TopRank Marketing ContentSEO 2017BuzzSumo
 
Valerie De La Rosa, Director Digital Marketing, CNÉ, ContentSEO 2017
Valerie De La Rosa, Director Digital Marketing, CNÉ, ContentSEO 2017Valerie De La Rosa, Director Digital Marketing, CNÉ, ContentSEO 2017
Valerie De La Rosa, Director Digital Marketing, CNÉ, ContentSEO 2017BuzzSumo
 
Shafqat Islam, Co-founder and CEO, News Cred ContentSeo2017
Shafqat Islam, Co-founder and CEO, News Cred ContentSeo2017Shafqat Islam, Co-founder and CEO, News Cred ContentSeo2017
Shafqat Islam, Co-founder and CEO, News Cred ContentSeo2017BuzzSumo
 
Storytelling with video
Storytelling with videoStorytelling with video
Storytelling with videoBuzzSumo
 
BuzzSumo Backlinks Overview Webinar
BuzzSumo Backlinks Overview WebinarBuzzSumo Backlinks Overview Webinar
BuzzSumo Backlinks Overview WebinarBuzzSumo
 
How to Create Engaging Data-driven stories
How to Create Engaging Data-driven storiesHow to Create Engaging Data-driven stories
How to Create Engaging Data-driven storiesBuzzSumo
 
Why BuzzSumo? (8)
Why BuzzSumo? (8)Why BuzzSumo? (8)
Why BuzzSumo? (8)BuzzSumo
 
Influencer Marketing Talk For Digital Olympus
Influencer Marketing Talk For Digital OlympusInfluencer Marketing Talk For Digital Olympus
Influencer Marketing Talk For Digital OlympusBuzzSumo
 

More from BuzzSumo (18)

BuzzSumo Overview
BuzzSumo OverviewBuzzSumo Overview
BuzzSumo Overview
 
Buzzsumo july-2018-chatbots-webinar
Buzzsumo july-2018-chatbots-webinarBuzzsumo july-2018-chatbots-webinar
Buzzsumo july-2018-chatbots-webinar
 
BuzzSumo Experts Series With John Jantsch
BuzzSumo Experts Series With John JantschBuzzSumo Experts Series With John Jantsch
BuzzSumo Experts Series With John Jantsch
 
7 LinkedIn Publisher Secrets Get Seen, Get Influence, Get Business
7 LinkedIn Publisher Secrets Get Seen, Get Influence, Get Business7 LinkedIn Publisher Secrets Get Seen, Get Influence, Get Business
7 LinkedIn Publisher Secrets Get Seen, Get Influence, Get Business
 
The Content Marketing Revolution: Trends You Need to Know
The Content Marketing Revolution: Trends You Need to KnowThe Content Marketing Revolution: Trends You Need to Know
The Content Marketing Revolution: Trends You Need to Know
 
The Content Strategy Game Plan
The Content Strategy Game PlanThe Content Strategy Game Plan
The Content Strategy Game Plan
 
5 Unusual Reasons To Create Content Outside Your Niche
5 Unusual Reasons To Create Content Outside Your Niche5 Unusual Reasons To Create Content Outside Your Niche
5 Unusual Reasons To Create Content Outside Your Niche
 
How to Tap the Power of Storytelling with Facebook Live
How to Tap the Power of Storytelling with Facebook LiveHow to Tap the Power of Storytelling with Facebook Live
How to Tap the Power of Storytelling with Facebook Live
 
Dixon Jones, CMO Majestic, ContentSEO 2017
Dixon Jones, CMO Majestic, ContentSEO 2017Dixon Jones, CMO Majestic, ContentSEO 2017
Dixon Jones, CMO Majestic, ContentSEO 2017
 
Ann Smarty, Internet Marketing Ninjas
Ann Smarty, Internet Marketing NinjasAnn Smarty, Internet Marketing Ninjas
Ann Smarty, Internet Marketing Ninjas
 
Lee Odden, CEO TopRank Marketing ContentSEO 2017
Lee Odden, CEO TopRank Marketing ContentSEO 2017Lee Odden, CEO TopRank Marketing ContentSEO 2017
Lee Odden, CEO TopRank Marketing ContentSEO 2017
 
Valerie De La Rosa, Director Digital Marketing, CNÉ, ContentSEO 2017
Valerie De La Rosa, Director Digital Marketing, CNÉ, ContentSEO 2017Valerie De La Rosa, Director Digital Marketing, CNÉ, ContentSEO 2017
Valerie De La Rosa, Director Digital Marketing, CNÉ, ContentSEO 2017
 
Shafqat Islam, Co-founder and CEO, News Cred ContentSeo2017
Shafqat Islam, Co-founder and CEO, News Cred ContentSeo2017Shafqat Islam, Co-founder and CEO, News Cred ContentSeo2017
Shafqat Islam, Co-founder and CEO, News Cred ContentSeo2017
 
Storytelling with video
Storytelling with videoStorytelling with video
Storytelling with video
 
BuzzSumo Backlinks Overview Webinar
BuzzSumo Backlinks Overview WebinarBuzzSumo Backlinks Overview Webinar
BuzzSumo Backlinks Overview Webinar
 
How to Create Engaging Data-driven stories
How to Create Engaging Data-driven storiesHow to Create Engaging Data-driven stories
How to Create Engaging Data-driven stories
 
Why BuzzSumo? (8)
Why BuzzSumo? (8)Why BuzzSumo? (8)
Why BuzzSumo? (8)
 
Influencer Marketing Talk For Digital Olympus
Influencer Marketing Talk For Digital OlympusInfluencer Marketing Talk For Digital Olympus
Influencer Marketing Talk For Digital Olympus
 

Recently uploaded

A quick journey across brands, industries and people.
A quick journey across brands, industries and people.A quick journey across brands, industries and people.
A quick journey across brands, industries and people.Stacey Cost
 
Colgate Palmolive Human Resources Management .pdf
Colgate Palmolive Human Resources Management .pdfColgate Palmolive Human Resources Management .pdf
Colgate Palmolive Human Resources Management .pdfArunPagare2
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024Jomer Gregorio
 
A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.Stacey Cost
 
Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.SejuTakayama
 
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesNexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesDemandbase
 
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎Jomer Gregorio
 
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfatinukehassan87
 
How to Start and Grow a Digital Marketing Agency
How to Start and Grow a Digital Marketing AgencyHow to Start and Grow a Digital Marketing Agency
How to Start and Grow a Digital Marketing AgencyEnvi Guru
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfDIGGIT
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?NapierPR
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfhannahcrump4
 
Top tips for effective SEO copywriting.pdf
Top tips for effective SEO copywriting.pdfTop tips for effective SEO copywriting.pdf
Top tips for effective SEO copywriting.pdfJuan Pineda
 
Back Office Outsourcing Services Company
Back Office Outsourcing Services CompanyBack Office Outsourcing Services Company
Back Office Outsourcing Services Companybrandzus11
 
Jesse Saez: A Journey of Dedication and Success in the Automotive Industry
Jesse Saez: A Journey of Dedication and Success in the Automotive IndustryJesse Saez: A Journey of Dedication and Success in the Automotive Industry
Jesse Saez: A Journey of Dedication and Success in the Automotive Industryjesse Saez
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfDIGGIT
 
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARUATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARUsayangkamuu240203
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLotter Pro Brasil
 
How to Track, Measure & Communicate SEO Results
How to Track, Measure & Communicate SEO ResultsHow to Track, Measure & Communicate SEO Results
How to Track, Measure & Communicate SEO ResultsMunene Kelvin
 

Recently uploaded (20)

A quick journey across brands, industries and people.
A quick journey across brands, industries and people.A quick journey across brands, industries and people.
A quick journey across brands, industries and people.
 
Colgate Palmolive Human Resources Management .pdf
Colgate Palmolive Human Resources Management .pdfColgate Palmolive Human Resources Management .pdf
Colgate Palmolive Human Resources Management .pdf
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024
 
A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.
 
Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.
 
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesNexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
 
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎
 
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
 
How to Start and Grow a Digital Marketing Agency
How to Start and Grow a Digital Marketing AgencyHow to Start and Grow a Digital Marketing Agency
How to Start and Grow a Digital Marketing Agency
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdf
 
Top tips for effective SEO copywriting.pdf
Top tips for effective SEO copywriting.pdfTop tips for effective SEO copywriting.pdf
Top tips for effective SEO copywriting.pdf
 
Back Office Outsourcing Services Company
Back Office Outsourcing Services CompanyBack Office Outsourcing Services Company
Back Office Outsourcing Services Company
 
Jesse Saez: A Journey of Dedication and Success in the Automotive Industry
Jesse Saez: A Journey of Dedication and Success in the Automotive IndustryJesse Saez: A Journey of Dedication and Success in the Automotive Industry
Jesse Saez: A Journey of Dedication and Success in the Automotive Industry
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
 
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARUATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
 
How to Track, Measure & Communicate SEO Results
How to Track, Measure & Communicate SEO ResultsHow to Track, Measure & Communicate SEO Results
How to Track, Measure & Communicate SEO Results
 
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In ChandigarhMedia Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
 

How To Improve Facebook Engagement: Insights from 1bn Posts

  • 1. Insights from 1bn Facebook Posts February 2016
  • 2. Introduction In January 2016 we analyzed over 1 billion Facebook posts from over 3 million brand pages globally from small companies to huge brands like Nike. We shared our results with Neil Patel and the following slides summarise his conclusions and insights for FB Marketers. You can read Neil’s full post here.
  • 3. Core Findings 1. The best time to post is between 10 PM and Midnight of your audience’s local time 2. Posts with questions and images get the most engagement 3. The best day to post is on Sunday 4. Posts that link to articles between 1,000-3,000 words get the most interaction 5. Short post descriptions get by far the most interaction 6. Directly embedded videos get over 6x the interaction of YouTube videos 7. Images posted through Instagram get a 23% boost in engagement 8. Posts with hashtags get less interaction than posts without hashtags
  • 4. Posts with hashtags got less engagement
  • 5. Directly embedded FB videos get more engagement than YouTube embedded videos
  • 6. Short FB posts got more engagement
  • 7. Question posts get the most engagement
  • 9. Posts published between 10pm & midnight local time got most engagement Posting when there are less other posts being published appears to increase engagement.
  • 10. Posts published on Sundays get most engagement Posting when there are less other posts being published appears to increase engagement.
  • 11. Images posted via Instagram get 23% more engagement
  • 12. For more insights visit www.buzzsumo.com @buzzsumo

Editor's Notes

  1. Content analysis report
  2. Content analysis report
  3. Content analysis report
  4. Content analysis report
  5. Content analysis report
  6. Content analysis report
  7. Content analysis report