The document summarizes insights from an analysis of over 1 billion Facebook posts in January 2016, revealing key findings for marketers. Optimal posting times are between 10 PM and midnight, with Sundays yielding the highest engagement. Posts with questions, images, and short descriptions, as well as direct video uploads, dramatically increase interaction, while hashtags decrease engagement.

1. Insights from 1bn Facebook Posts
February 2016

2. Introduction
In January 2016 we analyzed over 1 billion Facebook
posts from over 3 million brand pages globally from small
companies to huge brands like Nike.
We shared our results with Neil Patel and the following
slides summarise his conclusions and insights for FB
Marketers.
You can read Neil’s full post here.

3. Core Findings
1. The best time to post is between 10 PM and Midnight of your
audience’s local time
2. Posts with questions and images get the most engagement
3. The best day to post is on Sunday
4. Posts that link to articles between 1,000-3,000 words get the most
interaction
5. Short post descriptions get by far the most interaction
6. Directly embedded videos get over 6x the interaction of YouTube
videos
7. Images posted through Instagram get a 23% boost in engagement
8. Posts with hashtags get less interaction than posts without hashtags

4. Posts with hashtags got less engagement

5. Directly embedded FB videos get more
engagement than YouTube embedded videos

6. Short FB posts got more engagement

7. Question posts get the most engagement

8. Engagement by post type

9. Posts published between 10pm &
midnight local time got most engagement
Posting when there are less other posts being published appears to increase engagement.

10. Posts published on Sundays get most engagement
Posting when there are less other posts being published appears to increase engagement.

11. Images posted via Instagram get 23% more
engagement

12. For more insights visit
www.buzzsumo.com
@buzzsumo