Buzzsumo july-2018-chatbots-webinar
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This document outlines Larry Kim's presentation on Facebook Messenger marketing. The presentation includes: 1. An introduction to chatbots and Facebook Messenger marketing. 2. Details on building chatbots, including common building blocks like questions, forms, videos and navigation options. 3. A section on chat blasting, highlighting that open and click-through rates are much higher for Messenger than email, and examples of chat blasting and drip campaigns.
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Buzzsumo july-2018-chatbots-webinar
- 1. #learningWithI + Everything You Ever Needed to Know About Facebook Messenger Marketing Larry Kim, MobileMonkey Aug 31, 2018 @mobilemonkey_ @buzzsumo
- 2. #CMCa2z #learningWithI Today’s Agenda 1. Intro to Chatbots & FB Messenger Marketing 3. Chat Blasting 4. Growing your FB Messenger Contact List 2. Chatbot Building Blocks 5. Facebook Messenger Ads @mobilemonkey_ @buzzsumo
- 5. Live in Harvard Square, Cambridge, MA @mobilemonkey_ @buzzsumo
- 6. #learningWithI WordStream in 2008 vs. 2018 2008 2018 @mobilemonkey_ @buzzsumo
- 7. #learningWithI 7-Year Compound Annual Growth Rate 75% WordStream Financial Performance $1,100,000 $3,300,000 $6,500,000 $10,000,000 $22,800,000 $32,000,000 $55,000,000 2011 2012 2013 2014 2015 2016 2018 WordStream Revenues Last 8 Years! Estimated 2018 Revenues = 55M EBITA = 16M @mobilemonkey_ @buzzsumo
- 9. Working on Creating The World’s Best FB Messenger Marketing Platform! @mobilemonkey_ @buzzsumo
- 10. Me My 4-Year Old Kid (#ppckid) New Kid! Born May 20th Wife, Kay Lee, (Heart Surgeon!)
- 11. 2016 2018
- 12. #learningWithI Part 1: Why Marketers Should Care About Chatbots? @mobilemonkey_ @buzzsumo
- 13. Messaging Apps have Surpassed Social Networks Big 4 Social Networking Apps Big 4 Messaging Apps Yet only 1% of businesses can automatically engage w/ customers via messaging!
- 15. @mobilemonkey_ @buzzsumo Most popular Messaging apps in USA Feb. 2018, Monthly active users (millions) = No Chatbot API!
- 16. Email Marketing 5-10% Open Rates FB Messenger Marketing 10-80x Better Engagement vs. Email or FB News Feed FB Messenger Blast 70-80% Open Rates (Within first 60 minutes!) FB News Feed 0-1% Organic Post Visibility Vs. @mobilemonkey_ @buzzsumo
- 17. Messaging = Preferred Mode of Communication for an Entire Generation @mobilemonkey_ @buzzsumo
- 18. #learningWithI What People Think When I Mention Chatbots @mobilemonkey_ @buzzsumo
- 19. Messaging is Just a More Engaging Email! Quick Surveys! Registrations & Reminders! Segmentation & Drip Campaigns!
- 20. #learningWithI Facebook Messenger Chatbot Marketing Building Blocks & Structure @mobilemonkey_ @buzzsumo
- 21. 1. This is an Automated Chatbot (not a live person) 2. This Chat is Taking Place via Facebook Messenger. @mobilemonkey_ @buzzsumo
- 22. 3. You Can Jump In at Any Time in Your Facebook Page Inbox or Pages App
- 23. You Can Build Using the Facebook Messenger API - https://developers.facebook.com/docs/messenger-platform @mobilemonkey_ @buzzsumo
- 24. @mobilemonkey_ @buzzsumo Most People Just Use a Visual Chatbot Builder Like MobileMonkey!
- 27. @mobilemonkey_ @buzzsumo Combining a Image and Text Widget on a Page
- 28. @mobilemonkey_ @buzzsumo Static Image and text widgets, as viewed in Messenger But how to get *dynamic* User Input? (Like Preferred Webinar Time)?
- 29. @mobilemonkey_ @buzzsumo Quick Questions & Forms: Quick Question = 1 question. Form = Lots of questions in sequece Multiple Choice Question Text Input Question
- 30. @mobilemonkey_ @buzzsumo Asking Questions and Saving User Responses
- 31. @mobilemonkey_ @buzzsumo Send ebooks, PDF, Gift Cards, etc. via Chat Rather than Email or Web Links! Other Common Widgets: Send Video or Attachments Videos Are Fantastic for Chat!
- 32. Two Types of Chatbot Navigation Experiences Button-Based Navigation Natural Language Processing Vs. @mobilemonkey_ @buzzsumo
- 33. Add a few Keyword Triggers for your Chat Pages @mobilemonkey_ @buzzsumo
- 34. The Chatbot AI analyzes the intent of the user request. @mobilemonkey_ @buzzsumo Then Serves the Correct Page You’ve Previously Created
- 35. Tip: Periodically Review All “Unanswered Questions” and either create new content or point those user queries to existing content! @mobilemonkey_ @buzzsumo
- 36. #learningWithI Part 2. How to Chat Blast Like a Master Blaster @mobilemonkey_ @buzzsumo
- 37. #learningWithI Email vs. Chat How do open and click-through-rates compare? @mobilemonkey_ @buzzsumo
- 38. #learningWithI@mobilemonkey_ @buzzsumo +3x read rates, +10x click rates
- 39. #learningWithI You Can Chat-Blast Anyone Who Messages Your FB Page (Please Message Me!) Subject to a few Restrictions* https://facebook.com/ws.larrykim @mobilemonkey_ @buzzsumo
- 40. #learningWithI@larrykim @upwork You Get Contact Information for Everyone Who Messages Your FB Page
- 41. #learningWithI You Can Chat Blast Everyone Who Ever Who Messaged You in FB Messenger! @mobilemonkey_ @buzzsumo
- 42. I Blasted Neil Patel a Blog Post w/ My Bot And He Read It! @mobilemonkey_ @buzzsumo
- 43. You Can Schedule Your Chat Blasts @mobilemonkey_ @buzzsumo When Chat Blasting, You Must Specify An Audience (a List)
- 44. @mobilemonkey_ @buzzsumo To Define an Audience, As Your Users a Question
- 45. Then Define Your Audience Based on that Criteria Audience Preview @mobilemonkey_ @buzzsumo
- 46. So That You Can Send Targeted, Relevant Content to your Subscribers! @mobilemonkey_ @buzzsumo Tip: Always Write Copy in the Form of a Question.
- 47. #learningWithI You Can Schedule Your Chat Blasts You Can Schedule Your Chat Blasts @mobilemonkey_ @buzzsumo
- 48. #learningWithI Or Automatically Blast All Your New Blog Content @mobilemonkey_ @buzzsumo
- 49. #learningWithI@mobilemonkey_ @buzzsumo Or Send a Sequence of Messages Based on a Trigger (Drip Campaigns)
- 50. #learningWithI Live Example of Chat Blasting & Drip Campaigns Go here: bit.ly/fb-blaster @mobilemonkey_ @buzzsumo
- 52. Chat Blasting Restriction #1: You Must honor all unsubscribes. (Type “Stop” or “unsubscribe” – etc.) User can also block you and if your numbers are bad you will get banned. @mobilemonkey_ @buzzsumo
- 54. @mobilemonkey_ @buzzsumo “Promotional Chat Blasts”, according to Facebook. Machine Learning Algos are used to determine promotional vs. non-promotional content. Promotional vs. Non-Promotional Chat Blasts
- 55. Facebook Requires That You Describe the “Purpose” of your Chat Blast as either Promotional or Non-Promotional @mobilemonkey_ @buzzsumo
- 56. Tip: Every time the user messages you back, the clock resets. So always send messages that provoke responses. E.g.: Do you Love Puppies? @mobilemonkey_ @buzzsumo First 24 Hours After first 24 Hours For All Time Send as many as you want. Only one promotional message afterwards. Non-promotional chat blasts (like shipping confirmations or blog posts) are OK. Chat Blasting Restriction #2: The “24+1 Rule”
- 57. Chat Blasting Loophole – Subscription Messaging – Apply for exemption if you are sending news, reminders or personal trackers, etc. @mobilemonkey_ @buzzsumo
- 58. (How to get FB messenger subscribers!) @mobilemonkey_ @buzzsumo
- 59. #learningWithI Adding a FB Messenger “Opt-in” Button to All Website Contact Forms Will Increase Opt-Ins
- 60. #learningWithI Instead of just collecting email subscribers, get Messenger Subscribers Webinar Sign Up Page! @mobilemonkey_ @buzzsumo
- 61. #learningWithI Copy and Paste This Code Into Your Website Forms @mobilemonkey_ @buzzsumo
- 62. #learningWithI Attach Auto-Responders To Your Facebook Posts (Respond to People Who Comment) TRY: bit.ly/fb-post-guard @mobilemonkey_ @buzzsumo
- 63. #learningWithI Link to Your Bot (Via Email or Web Pages) TRY: bit.ly/fb-blaster @mobilemonkey_ @buzzsumo
- 64. #learningWithI Installing FB Chat on Your Website will Greatly Increase Your Messenger Contact List @mobilemonkey_ @buzzsumo
- 65. #learningWithI “Landing Pages” (Hosted Sign Up Buttons) – Try: http://bit.ly/buzzsumo- mobilemonkey
- 66. #learningWithI “Send to Messenger” Facebook Ads = 100% Conversion Rate* @mobilemonkey_ @buzzsumo
- 68. #learningWithI “Send to Messenger” Facebook Ads = 100% Conversion Rate* @mobilemonkey_ @buzzsumo
- 69. #learningWithI Example User Journey: Qualify, Convert, Nurture Capture Chat ID Qualify Convert Nurture
- 70. #learningWithI Mobile vs. Desktop Marketing Automation Desktop Mobile Capture Emails via Landing Pages System Sends Out Email Drip Campaigns Capture Chat IDs Via Mobile Pop-Ups Automatically Engage Via Chatbot
- 71. #learningWithI Summary: My Top Chatbot Marketing Hacks @mobilemonkey_ @buzzsumo
- 72. #CMCa2z #learningWithI 7. Q&A Automatically Answering Common Business Questions 6. Contact Hack Get User Information for All Your Bot Users 5. Chat Blasting Email Marketing on Steroids 3. Contact Manager Get everyone’s name, location, photo, language, etc. 2. Facebook Ads Convert Ads at 3-5x Higher Conversion Rates 1. Live Operator Takeover Jump in on a conversation at any time! Larry’s Chatbot Building Hacks 4. Website Plugins Checkbox Plugin, Website Popup, Link Plugins, Etc. @mobilemonkey_ @buzzsumo
- 73. #learningWithI Chatbots: What does it All Mean? @mobilemonkey_ @buzzsumo
- 74. Special Offer: MobileMonkey Professional 12-Month Subscription for $49 (save 92%) http://bit.ly/buzzsumo-mobilemonkey Use code “buzzsumo” @mobilemonkey_ @buzzsumo
- 75. #learningWithI Now Entering Unicorn-Land! “Be a Unicorn in a Sea of Donkeys” THANK YOU BUZZSUMO TEAM @mobilemonkey_ @buzzsumo