The document provides tips and best practices for engaging audiences on Facebook. It recommends posting on certain days of the week by industry, varying shareable content like photos and videos, optimizing posts with fewer than 80 characters and questions, targeting posts to relevant conversations and events, and measuring engagement with a goal of 1% of fans interacting per post. It also suggests using Facebook ads, plugins, and mentions of other pages to build relationships and increase engagement.

2. http://twitter.com/#!/lunametrics Who We Are http://www.facebook.com/LunaMetrics http://www.lunametrics.com/blog 412.381.5500 2

3. 3 Today’s Main Goal Get your questions answered.

4. 4 The Social Media Audience 90% 9% 1%

5. 5 Best Practices for Engagement

6. 6 The Newsfeed Algorithm: EdgeRank

7. 7 Best Day to Post by Industry Best Days to Post by Industry: Entertainment (Friday-Sunday) Media (Saturday-Sunday) Automotive (Sunday, Wednesday) Retail (Sunday, Wednesday) Business & Finance (Wednesday-Thursday) Fashion (Thursday, Monday) Food & Beverage (Tues-Wed, Saturday) Healthcare & Beauty (Thursday, Monday) Travel & Hotels (Thursday-Friday) Sports (Sunday)

8. 8 Best Day to Post for all Industries

9. 9 Best Times to Post for all Industries

10. 10 Vary the Content that you Share First & foremost use existing assets as shareable content Photos/Infographics Videos/Commercials Coupons/Sales Old or New Print Advertising Links to Articles, PDF’s & E-books

11. 11 Custom Landing Pages Custom Landing Pages Increase CTR & Page Fans Gives Sense of Trust Call to Action Fan Gates Give Exclusive Content Incentive to “Like”

12. 12 Add Branded Photos to Page Banner Customize the photo banner at the top of your Page to create a visually appealing branded experience. Upload 5 photos with the dimensions 414 width by 315 height, can’t be in a particular order because they are sorted at random every visit.

13. 13 Examples of Page Photo Banners

15. Choose your brand or organization name such as LunaMetrics chose facebook.com/LunaMetrics

16. This can only be changed prior to having more than 100 fans, so choose with caution because your stuck with it

18. 16 Example of Why Not to Post with 3rd Party Tools

19. 17 The Importance of the Newsfeed

20. 18 Optimizing your Posts Posts with 80 characters or less have higher engagement rates Think before you using URL shorteners, higher engagement when you use a full-length URL Always add room for users to engage each post in form of question or otherwise Ask a question at the end of posts for higher engagement then if asked in the beginning or middle Don’t always send traffic to your website, keep convo on Facebook

21. 19 Keywords that Incite the Most Engagement

23. Contains “Like”- 0.38%

26. Relevant Conversations

27. Contests & Promotions

28. Product Launches

29. Local EventsRead more from our article: http://mashable.com/2011/06/08/facebook-targeting-marketing/

30. 23 Facebook Ads + Sponsored Stories Keep Engagement Levels High from Existing Audience Run Facebook Ads or Sponsored Stories Leads to Starbucks Facebook Page Leads to eBay Facebook Page Leads to ModCloth Website Leads to Activia Facebook Page

31. 24 Promotions on Facebook Use Free & Paid Versions of Promotion Applications Hire an Agency to Create a Custom Promotion Paid & Free Options Affordable Paid Options

32. 25 Install Plugins Throughout Your Website The code to implement can be found here: https://developers.facebook.com/docs/plugins/

33. 26 Plugin Examples

34. 27 Mention Other Pages for Increased Engagement Build relationships with your community on Facebook Mention other Pages and groups with an @ symbol before their name

36. 29 How Often to Post: Examples Food & Beverage Industry Avg. 4 Posts in 7 days 1% Engagement Rate

37. 30 How Often to Post: Examples Retail/Fashion Industry Avg. 7 Posts in 7 days .11% Engagement Rate

38. 31 Facebook Content Examples

39. 32 Facebook Content Examples Cont’d

40. 33 Let’s Take a Look at Your Page

41. 34 Attend our Digital Marketing Seminar OCTOBER 18, 19 & 20th Choose one session, any two sessions or all three sessions: Search Engine Optimization– Learn how to get your website ranking in search engines for the keywords that matter to your customers. Social Media – For marketers and business owners looking to learn all the best practices for YouTube, Facebook & Twitter. Pay Per Click Advertising (Google AdWords) – You’ll leave this training knowing how to get measurable results for all of your Google AdWords campaigns.