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BuzzSumo Backlinks Overview Webinar
This document discusses using backlink data from BuzzSumo to improve search engine optimization. It explains that while shares are important, links remain a key ranking factor. The document provides tips for finding content that gets both shares and links, such as authoritative answers to common questions, strong opinion posts, original research, and trending topics with practical insights. It also recommends using BuzzSumo alerts and backlink outreach to request links from articles that mention a site without linking to it.
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BuzzSumo Backlinks Overview Webinar
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- 3. BuzzSumo Link Data Sources:Content Marketing Institute, CMO council, Content 2012 Partnership with Majestic
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- 6. Links remain animportant ranking factor Sources: Content Marketing Institute, CMO council, Content 2012
- 8. Getting Links IsHard
- 9. Find the Contentthat gets Shares and Links
- 10. Content That GetsLinks • Authoritative content that answers popular questions, such as ‘what is ..?’ • Strong opinion posts and political posts • Content that provides original research and insights • Content that leverages a trending topic but that also provides practical insights
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- 21. Find the contentthat gets links
- 22. Backlink Outreach The singlebest opportunity to gain new backlinks is to find articles that mention you but that do not link to you, and to request a link.
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- 27. Shares and Links Sources:Content Marketing Institute, CMO council, Content 2012 Why People Share Content Why People Link To Content To share entertaining content To nourish relationships To get the word out about causes they care for To share helpful and valuable content To be part of a tribe and define themselves As reference to support an article To share authoritative content including research and facts To share valuable content such as guides To share evergreen content that is less likely to change
Editor's Notes
- #6 Some content gets lots of shares but not links
- #9 Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
- #10 Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
- #11 Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
- #23 Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
- #24 Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
- #25 Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
- #26 Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.