This document discusses 7 statistics that can raise engagement on Facebook posts. It finds that posts with photos get more interaction, as videos are also powerful on Facebook. It recommends keeping posts concise under 250 characters and using emoticons. It advises posting on Thursdays and Fridays when engagement is highest. Other tips include posting questions to get more comments, running contests to engage fans, and offering discounts to attract page likes.

1. 7 Statistics That Can Raise Your Facebook
Engagement Rate (Infographic)
blog.dlvr.it /2014/04/7-statistics-that-can-raise-your-f acebook-engagement-rate-inf ographic/
Debra Garber
Looking f or new tips on how to stay current and engaged on social media? Check out the f ollowing
7 statistics that can raise your social media engagement rate.
1. Add Photos
Photo posts get 39% more interaction
According to Kissmetrics, photos get 53% more
likes, 104% more comments and 84% more click-
throughs on links than text-based posts. Taking it
one step f urther, whether you are reaching
consumers or a business audience, video is also a
powerf ul tool to communicate with your audience
and inf luence their purchase decision.
60% of consumers will spend at least 2
minutes watching a video that educates them about a product they plan on purchasing
Consumers are 64% more likely to purchase a product af ter watching an online video.
96% of IT decision makers and tech buyers watch videos f or business
75% of executives watch work-related videos on business websites once a week
Source: Social Media Today
We have written quite a f ew posts on the importance of photos and video in your social media posts.
Whether you are a local cof f ee shop, real estate agent or a brand manager, dlvr.it can help you
share and schedule your images. Here are a f ew tips and best practices to help you better post
images, photos and video on social media:
Flickr: How to Find Your Flickr RSS Feed and Share Your Photostream on Twitter and Facebook
Instagram: How to Create an Instagram RSS Feed and 3 Ways it can Instantly Boost Traf f ic
Facebook: How to Improve Likes, Comments and Image Display on Facebook with Open Graph Tags
Twitter: How to Create a YouTube RSS Feed and Instantly Give your Tweets a Boost with Video
2. Be Concise

2. Shorter posts get 23% more interaction
We’ve read that posts below 250
characters can get you 60% more
engagement. However, equally
important, is the headline. According
to copyblogger.com, 80% of readers
won’t make it past the headline. Check
out this blog post on: 9 Irref utable Laws
f or Writing Irresistible Headlines. If you’re
optimizing f or SEO keep the headline at
65 characters max. Google shows only
the f irst 65 characters of a title.
3. Use Emoticons
Posts with Emoticons get 33% more comments, get shared 33% more often, and get liked
57% more than posts without emoticons
I’m so happy; I just can’t stop myself :}
4. Post on Thursday & Friday
Thursdays & Fridays have 18% higher engagement rates
While posting on Thursday and Friday is generally a good rule of thumb, you know your audience
best. The key is to f ind the peak times of day that have potential f or the greatest impact f rom your
posts. Use the schedule below taken f rom the Secrets of a Killer Blog Post as a general but good
guideline:

3. Once you determine the best times of day (and night) to post, use dlvr.it to share your content
ef f ortlessly on social media. To keep your f ans and f ollowers active and engaged, use a
combination of :
Auto-publishing via RSS feeds and
Q – a smart scheduling tool
A HubSpot survey f ound that business and publishers that schedule social media updates generate 3
times as much activity compared to those who don’t schedule content. Without proper scheduling,
updates are compressed to only when you are online, causing you to miss visitors or potential
customers who are active at entirely dif f erent times of day than you.
Other Ways to Pull Your Readers In:
5. Post Questions : “Question posts get 100% more comments”
6. Run Contests: “35% of f ans like a page to participate in a contest”
7. Give Coupons or Discounts: “42% of f ans like a page to get a coupon or discount”
Trying to increase your Facebook page’s reach? Check out the f ull inf ographic on Making Your
Facebook Posts Matter: 7 Statistics that Can Raise Your Engagement Rate.