BuzzSumo is a content marketing and research tool that helps users improve their content strategy in 3 main ways: 1. Through in-depth content research to identify topics, content formats, networks, and domains that resonate best with their audience. This allows users to focus their efforts. 2. By discovering and curating content that is trending or shared by influencers in order to complement their own content marketing. 3. With powerful monitoring and alert features to stay on top of new content from domains, authors, keywords and trends that are important to them. This includes competitor monitoring.

1. Why BuzzSumo?
March 2016
www.buzzsumo.com

2. Create Better Content
BuzzSumo helps content marketers and publishers improve their content through
research, influencer outreach and monitoring.

3. Used by

4. A great content strategy
is based on research and
planning. BuzzSumo
makes content research
faster and easier.
BuzzSumo provides the
data and evidence to
ensure you focus on
content that engages
your audience.
Research
and plan

5. Focus On The Right Networks
Review the average shares on each
network for your topic area. Does the
topic get more traction on Twitter,
Facebook or LinkedIn.
Identify Content That Resonates
Discover the most shared content in
the last 12 months or the last 24 hours.
Find the content that resonates with
your audience.
Detailed Content Research
Does long form content resonate with
your audience? What associated topics
get shared? What headlines work best?
BuzzSumo gives you the answers.
Most Shared Domains
Find the most shared domains for your
topic area and identify suitable
outreach sites. Check the content they
publish.
Most Shared Content Formats
Filter by content type such as videos or
infographics, to see which content
formats are resonating with your
audience.
Find the influencers
Find the influencers who have most
sway in your audience or target
networks. Develop a target list to reach
out to as part of your content strategy.
Research and Plan

6. Content curation is an important part of
content marketing. BuzzSumo helps you
to discover, curate and share content to
complement and extend your content
marketing.
Curate

7. Get Content Alerts
Be the first to see and curate new
content in your topic area by setting up
an email content alert.
Search by Topic
Find the most shared content in a topic
area in the last 12 months or the last 24
hours.
Share Content
Share content directly from within
BuzzSumo or schedule it by adding to
Buffer.
Filter By Content Type
Want to curate videos or infographics?
Filter by content type to find the most
shared.
Influencer Content
Review all the content shared by any
influencer or the top ten influencers for
any topic area.
Track Authors
Set up alerts to be notified when an
influencer or author publishes new
content.
Curate

8. BuzzSumo takes content discovery to a
new level using social search. There is no
shortage of content on the web, the key is
filtering out the content that resonates
with audiences, the content that is
currently trending and the content about
to trend.
A BuzzSumo search will find most shared
content across all the main social
networks
Discover

9. Discover by Social Network
Filter by social platform to discover
content that is resonating most on say
Facebook or LinkedIn.
Discover by Time Period
Discover the most shared content in
the last 12 months or the last 24 hours.
Find the trending content and analyze
what is trending over time.
Advanced Operators
Use advanced operators to create
tailored searches for example removing
certain words from searches.
Discover by Domain
Search by domain by typing in the
domain such as forbes.com, to find the
most shared content from that domain.
Discover by Content Type
Filter by content type such as videos or
infographics, to see which videos are
resonating.
Discover by Author
Search for an author’s most shared
content by using the operator “author:
steve rayson” or click on their name..
Discover

10. Actionable
Insights
Find the content that resonates with
your audience and optimize your
content marketing to improve
engagement and content performance.
BuzzSumo’s top content search and
content analysis reports allow you to
dive deep into the data to gain
actionable insights.

11. Topic Overview
Analysis by Network Analysis by Content Type
Most Shared DomainsBest day to publish
Analysis by Length

12. Influencer marketing and outreach is a
powerful way to extend your reach with a
target audience without relying on paid
media. Influencers have an audience and
can drive traffic to your content.
Influencer
Outreach

13. Analyze Influencers
Filter influencers and sharers by reach,
authority, influence and engagement.
Find Influencers
BuzzSumo has a powerful influencers
search. You can search for the key
influencers in any topic area or
location.
Follow Influencers
Follow influencers directly from within
BuzzSumo and add them to your Twitter
lists.
Export Influencer Data
Export all results such as content
sharers, influencers and most shared
content as CSV or Excel for detailed
analysis and use in other applications.
Influencer Sharing
See what content an influencer shares,
review the topics they share most often
and the domains they share.
Outreach
Build and maintain outreach lists and
engage with key influencers.
Influencer Outreach

14. BuzzSumo provides powerful
content alerts and monitoring to
keep you on top of new and
trending content.
You can set up alerts for
keywords, authors and domains,
including competitor sites.
Monitor

15. Trending Dashboards

16. Domain Alerts
Get an alert as soon as your competitor
published new content or any site you
want to monitor.
Keyword and Brand Alerts
Create alerts for any topic, brand or
keyword. Refine alerts to just the Title
or set them to search the full text of
articles.
Author Alerts
Track all content published by an author
by creating an alert. Get a digest or real
time email alerts.
Get Alerts in your Email or via RSS
You can set up alerts to be emailed to
any person including yourself or set up
an RSS feed.
Link Alerts
Get notified as soon as there is a new
link to your site or a competitor site.
Personalized Dashboard
Create a personalized dashboard to
monitor all of your alerts.
Monitor

17. Training for teams and individuals
provided for users.
susan@buzzsumo.com
www.buzzsumo.com

18. “I love the monitoring and content alerts feature. Since my Google alerts stopped working, I’ve tried a
lot of services, including mention, but they were not doing the simple job I wanted: get alerted when
blog posts mention us.” Emeric Ernoult – AgoraPulse
What some of our users say:
“BuzzSumo has to be the most important tool that I use for my content marketing and SEO campaigns.
The ability to quickly identify what content is working well in an industry and who the major influencers
are. For me, no tool comes close to providing the kind of insight that BuzzSumo gives.” Matthew
Barby, Wyatt International
I love the ease of use and immediate value I get. I can search for terms/phrases and quickly
identify content that’s performing well in a niche or with an audience.”
Rand Fishkin, Moz.com

19. Thank you.