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Instagram Study 2015
quintly analyzed 10,000 Instagram 

profiles during the full year of 2015
In this study quintly reveals important developments on Instagram
during the year of 2015. Instagram was highly controversial as being the
network to-be for brands and their storytelling.
With rolling out ads, Instagram became a large part in marketing
activities of many businesses. In order to optimize posting patterns for
any profile quintly analyzed various metrics in different sized groups.
@quintlyModerate increase of daily own posts during 2015
Businesses are slowly ramping up on post frequency
Marketers realized Instagram as always
helpful to bring customers closer to their
brand and thus included it in many
storytelling approaches.
In order to benefit from high interaction
rates the daily frequency of posts slightly
increased during 2015.
Chart:
Own posts per day in the specific month.
Data Source: quintly analyzed 10k Instagram profiles.
Data Period: Jan-Dec 2015
@quintly
While Instagram gets increasingly „grown-
up“, a normal phenomena is a decreasing
growth rate. In early 2015 the average
profile grew almost more than 20% per
month which dropped until December.
Through this development, goals have to
be set differently in 2016, as growth is
slowing down.
Chart:
Monthly follower growth of analyzed
profiles during 2015.
Decreasing follower growth in second half of 2015
After high growth in the beginning of 2015, growth slowed down after May
Data Source: quintly analyzed 10k Instagram profiles.
Data Period: Jan-Dec 2015
Find out how your page
is performing!
Try quintly for free: quint.ly/start_free
@quintly
This development is driven mainly by two
factors:
On the one hand this trend shows that
people interact less in increasingly
crowded timelines. On the other hand this
phenomena is reinforced by the massive
increase in followers, which results in a
decreasing rate.
Bubbles:
Average interaction rate; All interactions
divided by posts and followers.
Distinct drop in Interaction Rate
Growth rate and interactions does not seem to have the same pace
Data Source: quintly analyzed 10k Instagram profiles.
Data Period: Jan-Dec 2015
@quintly
Throughout the year 2015 Instagram
became a highly interesting network for
businesses to market in, accordingly image
posts increased.
Interesting to identify will be if this trend
continues in 2016 whereas post frequency
increases further.
Chart:
Frequency of image posts per month
during 2015.
Image posts slightly increasing during 2015
Instagram gets increasingly interesting for brands to market in
Data Source: quintly analyzed 10k Instagram profiles.
Data Period: Jan-Dec 2015
@quintly
Video content receives more and more
attention in all social media networks, thus
the number of video posts almost doubled.
As reported in our Instagram study from
Q2 2015 videos perform on the same level
as images do. Nevertheless, businesses
are trying to utilize the longer time spent
watching a video in their storytelling
approaches.
Chart:
Frequency of video posts per month
during 2015.
Frequency of video posts almost doubled in 2015
Significant rise of video content on Instagram; whereas timelines still dominated by image posts
Data Source: quintly analyzed 10k Instagram profiles.
Data Period: Jan-Dec 2015
@quintly
As seen before the Interaction Rate
dropped throughout the year. In our last
Instagram study from Q2 we reported
videos and images performing on the
same level.
Judging by the rise beginning in Nov, this
might change in 2016.
Chart:
Interaction Rates on image and video
posts in 2015.
Interaction Rate on Images and Videos drops simultaneously
Video interaction rate ends 2015 with a higher trend
Data Source: quintly analyzed 10k Instagram profiles.
Data Period: Jan-Dec 2015
Find out how your page
is performing!
Try quintly for free: quint.ly/start_free
In the following pages we clustered our findings in different sized groups
of Instagram profiles. With these tables you are able to compare your
own performance with the average profile in your profile size.
For each cluster there are two slides of information, analyzing six
different sized groups in total. Here we analyzed the same metrics as in
the first part.
@quintly
Own Posts
Jan 8
Feb 8
Mar 10
Apr 10
May 11
Jun 10
Jul 10
Aug 10
Sep 9
Oct 9
Nov 8
Dec 7
Own Posts, Growth
Rate and Interaction
Rate in 2015
Profiles with 1 - 1k followers
Data Source: quintly analyzed 10k Instagram
profiles. Data Period: Jan-Dec 2015
Growth Rate
Jan 1.23
Feb 1.24
Mar 1.22
Apr 1.20
May 1.24
Jun 1.19
Jul 1.18
Aug 1.17
Sep 1.19
Oct 1.18
Nov 1.19
Dec 1.16
Interaction Rate
Jan 8.16
Feb 8.18
Mar 6.92
Apr 6.94
May 6.83
Jun 7.11
Jul 6.64
Aug 7.10
Sep 6.76
Oct 6.55
Nov 6.36
Dec 6.55
@quintly
Image
Posts
Video
Posts
Jan 8 0
Feb 8 0
Mar 10 1
Apr 10 1
May 10 1
Jun 10 0
Jul 10 0
Aug 9 0
Sep 8 0
Oct 8 0
Nov 8 0
Dec 7 0
Image
Interactions
Video
Interactions
Jan 27 27
Feb 27 28
Mar 23 24
Apr 24 19
May 24 20
Jun 25 24
Jul 23 26
Aug 26 25
Sep 24 26
Oct 24 25
Nov 23 23
Dec 23 27
Own Posts / Average
Interactions per Post
Comparison in 2015
Profiles with 1 - 1k followers
Data Source: quintly analyzed 10k Instagram
profiles. Data Period: Jan-Dec 2015
@quintly
Own Posts
Jan 20
Feb 21
Mar 23
Apr 23
May 23
Jun 23
Jul 22
Aug 21
Sep 22
Oct 23
Nov 22
Dec 22
Growth Rate
Jan 1.22
Feb 1.24
Mar 1.22
Apr 1.21
May 1.19
Jun 1.18
Jul 1.16
Aug 1.15
Sep 1.16
Oct 1.19
Nov 1.20
Dec 1.18
Interaction Rate
Jan 3.94
Feb 3.53
Mar 3.45
Apr 3.35
May 3.25
Jun 3.05
Jul 2.90
Aug 2.86
Sep 2.62
Oct 2.40
Nov 2.50
Dec 2.26
Own Posts, Growth
Rate and Interaction
Rate in 2015
Profiles with 1k - 10k followers
Data Source: quintly analyzed 10k Instagram
profiles. Data Period: Jan-Dec 2015
@quintly
Image
Posts
Video
Posts
Jan 19 1
Feb 20 1
Mar 22 1
Apr 21 1
May 22 1
Jun 22 1
Jul 21 1
Aug 20 1
Sep 21 1
Oct 22 2
Nov 20 2
Dec 20 1
Image
Interactions
Video
Interactions
Jan 148 138
Feb 134 174
Mar 132 128
Apr 127 124
May 123 133
Jun 115 125
Jul 110 115
Aug 109 113
Sep 101 96
Oct 92 85
Nov 98 94
Dec 89 87
Own Posts / Average
Interactions per Post
Comparison in 2015
Profiles with 1k - 10k followers
Data Source: quintly analyzed 10k Instagram
profiles. Data Period: Jan-Dec 2015
@quintly
Own Posts
Jan 41
Feb 43
Mar 46
Apr 45
May 47
Jun 46
Jul 46
Aug 45
Sep 46
Oct 47
Nov 44
Dec 43
Growth Rate
Jan 1.23
Feb 1.19
Mar 1.20
Apr 1.18
May 1.22
Jun 1.17
Jul 1.14
Aug 1.12
Sep 1.15
Oct 1.18
Nov 1.18
Dec 1.17
Interaction Rate
Jan 2.71
Feb 2.50
Mar 2.52
Apr 2.51
May 2.45
Jun 2.17
Jul 2.11
Aug 1.98
Sep 1.91
Oct 1.85
Nov 1.77
Dec 1.65
Own Posts, Growth
Rate and Interaction
Rate in 2015
Profiles with 10k - 100k followers
Data Source: quintly analyzed 10k Instagram
profiles. Data Period: Jan-Dec 2015
@quintly
Image
Posts
Video
Posts
Jan 38 3
Feb 40 3
Mar 42 3
Apr 42 3
May 43 4
Jun 43 4
Jul 42 4
Aug 41 4
Sep 42 4
Oct 43 4
Nov 40 4
Dec 39 4
Image
Interactions
Video
Interactions
Jan 1,000 1,206
Feb 891 1,025
Mar 895 1,039
Apr 886 939
May 874 821
Jun 758 686
Jul 740 686
Aug 692 711
Sep 684 640
Oct 661 644
Nov 640 641
Dec 598 664
Own Posts / Average
Interactions per Post
Comparison in 2015
Profiles with 10k - 100k followers
Data Source: quintly analyzed 10k Instagram
profiles. Data Period: Jan-Dec 2015
Find out how your page
is performing!
Try quintly for free: quint.ly/start_free
@quintly
Own Posts
Jan 57
Feb 62
Mar 68
Apr 65
May 70
Jun 68
Jul 72
Aug 69
Sep 73
Oct 76
Nov 69
Dec 69
Growth Rate
Jan 1.13
Feb 1.14
Mar 1.11
Apr 1.14
May 1.14
Jun 1.10
Jul 1.14
Aug 1.12
Sep 1.11
Oct 1.14
Nov 1.11
Dec 1.11
Interaction Rate
Jan 2.53
Feb 2.16
Mar 2.10
Apr 2.11
May 1.94
Jun 1.82
Jul 1.77
Aug 1.67
Sep 1.56
Oct 1.53
Nov 1.50
Dec 1.49
Own Posts, Growth
Rate and Interaction
Rate in 2015
Profiles with 100k - 1m followers
Data Source: quintly analyzed 10k Instagram
profiles. Data Period: Jan-Dec 2015
@quintly
Image
Posts
Video
Posts
Jan 53 4
Feb 57 5
Mar 63 5
Apr 59 6
May 64 6
Jun 63 6
Jul 67 6
Aug 63 6
Sep 66 7
Oct 68 7
Nov 63 7
Dec 62 7
Image
Interactions
Video
Interactions
Jan 9,154 8,367
Feb 7,737 7,387
Mar 7,569 7,045
Apr 7,374 8,260
May 6,915 6,682
Jun 6,418 6,316
Jul 6,158 6,154
Aug 5,831 5,825
Sep 5,352 5,217
Oct 5,214 5,398
Nov 5,080 5,191
Dec 5,013 5,214
Own Posts / Average
Interactions per Post
Comparison in 2015
Profiles with 100k - 1m followers
Data Source: quintly analyzed 10k Instagram
profiles. Data Period: Jan-Dec 2015
@quintly
Own Posts
Jan 90
Feb 90
Mar 90
Apr 80
May 86
Jun 79
Jul 79
Aug 77
Sep 79
Oct 83
Nov 83
Dec 78
Growth Rate
Jan 1.14
Feb 1.18
Mar 1.12
Apr 1.16
May 1.15
Jun 1.17
Jul 1.10
Aug 1.10
Sep 1.09
Oct 1.11
Nov 1.10
Dec 1.10
Interaction Rate
Jan 3.23
Feb 2.61
Mar 2.59
Apr 2.69
May 2.48
Jun 2.32
Jul 2.17
Aug 2.11
Sep 1.86
Oct 1.73
Nov 1.71
Dec 1.67
Own Posts, Growth
Rate and Interaction
Rate in 2015
Profiles with 1m - 10m followers
Data Source: quintly analyzed 10k Instagram
profiles. Data Period: Jan-Dec 2015
@quintly
Image
Posts
Video
Posts
Jan 79 10
Feb 79 11
Mar 78 12
Apr 74 10
May 74 12
Jun 68 11
Jul 68 11
Aug 68 9
Sep 70 9
Oct 73 10
Nov 68 10
Dec 67 11
Image
Interactions
Video
Interactions
Jan 79,317 67,668
Feb 64,619 55,162
Mar 66,273 52,708
Apr 68,428 64,989
May 62,796 59,016
Jun 59,961 63,160
Jul 57,196 58,863
Aug 55,770 61,191
Sep 49,015 51,786
Oct 44,226 48,031
Nov 45,538 48,395
Dec 45,704 47,389
Own Posts / Average
Interactions per Post
Comparison in 2015
Profiles with 1m - 10m followers
Data Source: quintly analyzed 10k Instagram
profiles. Data Period: Jan-Dec 2015
@quintly
Own Posts
Jan 95
Feb 100
Mar 80
Apr 85
May 83
Jun 74
Jul 78
Aug 85
Sep 85
Oct 83
Nov 88
Dec 92
Growth Rate
Jan 1.11
Feb 1.62
Mar 1.35
Apr 1.10
May 1.25
Jun 1.18
Jul 1.10
Aug 1.15
Sep 1.07
Oct 1.09
Nov 1.07
Dec 1.12
Interaction Rate
Jan 2.04
Feb 2.79
Mar 2.69
Apr 2.34
May 2.65
Jun 2.56
Jul 2.17
Aug 2.11
Sep 1.85
Oct 1.66
Nov 1.45
Dec 1.45
Own Posts, Growth
Rate and Interaction
Rate through 2015
Profiles with over 10m followers
Data Source: quintly analyzed 10k Instagram
profiles. Data Period: Jan-Dec 2015
@quintly
Image
Posts
Video
Posts
Jan 93 2
Feb 88 12
Mar 70 10
Apr 70 10
May 72 11
Jun 66 9
Jul 68 10
Aug 74 11
Sep 74 11
Oct 72 16
Nov 77 15
Dec 69 16
Image
Interactions
Video
Interactions
Jan 407,037 343,069
Feb 502,555 457,959
Mar 519,151 495,295
Apr 512,303 556,023
May 573,685 568,125
Jun 613,654 585,293
Jul 550,502 538,460
Aug 546,603 581,774
Sep 520,504 525,947
Oct 472,476 348,111
Nov 438,051 364,602
Dec 471,676 317,750
Own Posts / Average
Interactions per Post
Comparison
Profiles with over 10m followers
Data Source: quintly analyzed 10k Instagram
profiles. Data Period: Jan-Dec 2015
Happy Analyzing!
Try quintly for free:
quint.ly/start_free

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Instagram Study 2015

  • 1. Instagram Study 2015 quintly analyzed 10,000 Instagram 
 profiles during the full year of 2015
  • 2. In this study quintly reveals important developments on Instagram during the year of 2015. Instagram was highly controversial as being the network to-be for brands and their storytelling. With rolling out ads, Instagram became a large part in marketing activities of many businesses. In order to optimize posting patterns for any profile quintly analyzed various metrics in different sized groups.
  • 3. @quintlyModerate increase of daily own posts during 2015 Businesses are slowly ramping up on post frequency Marketers realized Instagram as always helpful to bring customers closer to their brand and thus included it in many storytelling approaches. In order to benefit from high interaction rates the daily frequency of posts slightly increased during 2015. Chart: Own posts per day in the specific month. Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  • 4. @quintly While Instagram gets increasingly „grown- up“, a normal phenomena is a decreasing growth rate. In early 2015 the average profile grew almost more than 20% per month which dropped until December. Through this development, goals have to be set differently in 2016, as growth is slowing down. Chart: Monthly follower growth of analyzed profiles during 2015. Decreasing follower growth in second half of 2015 After high growth in the beginning of 2015, growth slowed down after May Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  • 5. Find out how your page is performing! Try quintly for free: quint.ly/start_free
  • 6. @quintly This development is driven mainly by two factors: On the one hand this trend shows that people interact less in increasingly crowded timelines. On the other hand this phenomena is reinforced by the massive increase in followers, which results in a decreasing rate. Bubbles: Average interaction rate; All interactions divided by posts and followers. Distinct drop in Interaction Rate Growth rate and interactions does not seem to have the same pace Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  • 7. @quintly Throughout the year 2015 Instagram became a highly interesting network for businesses to market in, accordingly image posts increased. Interesting to identify will be if this trend continues in 2016 whereas post frequency increases further. Chart: Frequency of image posts per month during 2015. Image posts slightly increasing during 2015 Instagram gets increasingly interesting for brands to market in Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  • 8. @quintly Video content receives more and more attention in all social media networks, thus the number of video posts almost doubled. As reported in our Instagram study from Q2 2015 videos perform on the same level as images do. Nevertheless, businesses are trying to utilize the longer time spent watching a video in their storytelling approaches. Chart: Frequency of video posts per month during 2015. Frequency of video posts almost doubled in 2015 Significant rise of video content on Instagram; whereas timelines still dominated by image posts Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  • 9. @quintly As seen before the Interaction Rate dropped throughout the year. In our last Instagram study from Q2 we reported videos and images performing on the same level. Judging by the rise beginning in Nov, this might change in 2016. Chart: Interaction Rates on image and video posts in 2015. Interaction Rate on Images and Videos drops simultaneously Video interaction rate ends 2015 with a higher trend Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  • 10. Find out how your page is performing! Try quintly for free: quint.ly/start_free
  • 11. In the following pages we clustered our findings in different sized groups of Instagram profiles. With these tables you are able to compare your own performance with the average profile in your profile size. For each cluster there are two slides of information, analyzing six different sized groups in total. Here we analyzed the same metrics as in the first part.
  • 12. @quintly Own Posts Jan 8 Feb 8 Mar 10 Apr 10 May 11 Jun 10 Jul 10 Aug 10 Sep 9 Oct 9 Nov 8 Dec 7 Own Posts, Growth Rate and Interaction Rate in 2015 Profiles with 1 - 1k followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015 Growth Rate Jan 1.23 Feb 1.24 Mar 1.22 Apr 1.20 May 1.24 Jun 1.19 Jul 1.18 Aug 1.17 Sep 1.19 Oct 1.18 Nov 1.19 Dec 1.16 Interaction Rate Jan 8.16 Feb 8.18 Mar 6.92 Apr 6.94 May 6.83 Jun 7.11 Jul 6.64 Aug 7.10 Sep 6.76 Oct 6.55 Nov 6.36 Dec 6.55
  • 13. @quintly Image Posts Video Posts Jan 8 0 Feb 8 0 Mar 10 1 Apr 10 1 May 10 1 Jun 10 0 Jul 10 0 Aug 9 0 Sep 8 0 Oct 8 0 Nov 8 0 Dec 7 0 Image Interactions Video Interactions Jan 27 27 Feb 27 28 Mar 23 24 Apr 24 19 May 24 20 Jun 25 24 Jul 23 26 Aug 26 25 Sep 24 26 Oct 24 25 Nov 23 23 Dec 23 27 Own Posts / Average Interactions per Post Comparison in 2015 Profiles with 1 - 1k followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  • 14. @quintly Own Posts Jan 20 Feb 21 Mar 23 Apr 23 May 23 Jun 23 Jul 22 Aug 21 Sep 22 Oct 23 Nov 22 Dec 22 Growth Rate Jan 1.22 Feb 1.24 Mar 1.22 Apr 1.21 May 1.19 Jun 1.18 Jul 1.16 Aug 1.15 Sep 1.16 Oct 1.19 Nov 1.20 Dec 1.18 Interaction Rate Jan 3.94 Feb 3.53 Mar 3.45 Apr 3.35 May 3.25 Jun 3.05 Jul 2.90 Aug 2.86 Sep 2.62 Oct 2.40 Nov 2.50 Dec 2.26 Own Posts, Growth Rate and Interaction Rate in 2015 Profiles with 1k - 10k followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  • 15. @quintly Image Posts Video Posts Jan 19 1 Feb 20 1 Mar 22 1 Apr 21 1 May 22 1 Jun 22 1 Jul 21 1 Aug 20 1 Sep 21 1 Oct 22 2 Nov 20 2 Dec 20 1 Image Interactions Video Interactions Jan 148 138 Feb 134 174 Mar 132 128 Apr 127 124 May 123 133 Jun 115 125 Jul 110 115 Aug 109 113 Sep 101 96 Oct 92 85 Nov 98 94 Dec 89 87 Own Posts / Average Interactions per Post Comparison in 2015 Profiles with 1k - 10k followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  • 16. @quintly Own Posts Jan 41 Feb 43 Mar 46 Apr 45 May 47 Jun 46 Jul 46 Aug 45 Sep 46 Oct 47 Nov 44 Dec 43 Growth Rate Jan 1.23 Feb 1.19 Mar 1.20 Apr 1.18 May 1.22 Jun 1.17 Jul 1.14 Aug 1.12 Sep 1.15 Oct 1.18 Nov 1.18 Dec 1.17 Interaction Rate Jan 2.71 Feb 2.50 Mar 2.52 Apr 2.51 May 2.45 Jun 2.17 Jul 2.11 Aug 1.98 Sep 1.91 Oct 1.85 Nov 1.77 Dec 1.65 Own Posts, Growth Rate and Interaction Rate in 2015 Profiles with 10k - 100k followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  • 17. @quintly Image Posts Video Posts Jan 38 3 Feb 40 3 Mar 42 3 Apr 42 3 May 43 4 Jun 43 4 Jul 42 4 Aug 41 4 Sep 42 4 Oct 43 4 Nov 40 4 Dec 39 4 Image Interactions Video Interactions Jan 1,000 1,206 Feb 891 1,025 Mar 895 1,039 Apr 886 939 May 874 821 Jun 758 686 Jul 740 686 Aug 692 711 Sep 684 640 Oct 661 644 Nov 640 641 Dec 598 664 Own Posts / Average Interactions per Post Comparison in 2015 Profiles with 10k - 100k followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  • 18. Find out how your page is performing! Try quintly for free: quint.ly/start_free
  • 19. @quintly Own Posts Jan 57 Feb 62 Mar 68 Apr 65 May 70 Jun 68 Jul 72 Aug 69 Sep 73 Oct 76 Nov 69 Dec 69 Growth Rate Jan 1.13 Feb 1.14 Mar 1.11 Apr 1.14 May 1.14 Jun 1.10 Jul 1.14 Aug 1.12 Sep 1.11 Oct 1.14 Nov 1.11 Dec 1.11 Interaction Rate Jan 2.53 Feb 2.16 Mar 2.10 Apr 2.11 May 1.94 Jun 1.82 Jul 1.77 Aug 1.67 Sep 1.56 Oct 1.53 Nov 1.50 Dec 1.49 Own Posts, Growth Rate and Interaction Rate in 2015 Profiles with 100k - 1m followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  • 20. @quintly Image Posts Video Posts Jan 53 4 Feb 57 5 Mar 63 5 Apr 59 6 May 64 6 Jun 63 6 Jul 67 6 Aug 63 6 Sep 66 7 Oct 68 7 Nov 63 7 Dec 62 7 Image Interactions Video Interactions Jan 9,154 8,367 Feb 7,737 7,387 Mar 7,569 7,045 Apr 7,374 8,260 May 6,915 6,682 Jun 6,418 6,316 Jul 6,158 6,154 Aug 5,831 5,825 Sep 5,352 5,217 Oct 5,214 5,398 Nov 5,080 5,191 Dec 5,013 5,214 Own Posts / Average Interactions per Post Comparison in 2015 Profiles with 100k - 1m followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  • 21. @quintly Own Posts Jan 90 Feb 90 Mar 90 Apr 80 May 86 Jun 79 Jul 79 Aug 77 Sep 79 Oct 83 Nov 83 Dec 78 Growth Rate Jan 1.14 Feb 1.18 Mar 1.12 Apr 1.16 May 1.15 Jun 1.17 Jul 1.10 Aug 1.10 Sep 1.09 Oct 1.11 Nov 1.10 Dec 1.10 Interaction Rate Jan 3.23 Feb 2.61 Mar 2.59 Apr 2.69 May 2.48 Jun 2.32 Jul 2.17 Aug 2.11 Sep 1.86 Oct 1.73 Nov 1.71 Dec 1.67 Own Posts, Growth Rate and Interaction Rate in 2015 Profiles with 1m - 10m followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  • 22. @quintly Image Posts Video Posts Jan 79 10 Feb 79 11 Mar 78 12 Apr 74 10 May 74 12 Jun 68 11 Jul 68 11 Aug 68 9 Sep 70 9 Oct 73 10 Nov 68 10 Dec 67 11 Image Interactions Video Interactions Jan 79,317 67,668 Feb 64,619 55,162 Mar 66,273 52,708 Apr 68,428 64,989 May 62,796 59,016 Jun 59,961 63,160 Jul 57,196 58,863 Aug 55,770 61,191 Sep 49,015 51,786 Oct 44,226 48,031 Nov 45,538 48,395 Dec 45,704 47,389 Own Posts / Average Interactions per Post Comparison in 2015 Profiles with 1m - 10m followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  • 23. @quintly Own Posts Jan 95 Feb 100 Mar 80 Apr 85 May 83 Jun 74 Jul 78 Aug 85 Sep 85 Oct 83 Nov 88 Dec 92 Growth Rate Jan 1.11 Feb 1.62 Mar 1.35 Apr 1.10 May 1.25 Jun 1.18 Jul 1.10 Aug 1.15 Sep 1.07 Oct 1.09 Nov 1.07 Dec 1.12 Interaction Rate Jan 2.04 Feb 2.79 Mar 2.69 Apr 2.34 May 2.65 Jun 2.56 Jul 2.17 Aug 2.11 Sep 1.85 Oct 1.66 Nov 1.45 Dec 1.45 Own Posts, Growth Rate and Interaction Rate through 2015 Profiles with over 10m followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  • 24. @quintly Image Posts Video Posts Jan 93 2 Feb 88 12 Mar 70 10 Apr 70 10 May 72 11 Jun 66 9 Jul 68 10 Aug 74 11 Sep 74 11 Oct 72 16 Nov 77 15 Dec 69 16 Image Interactions Video Interactions Jan 407,037 343,069 Feb 502,555 457,959 Mar 519,151 495,295 Apr 512,303 556,023 May 573,685 568,125 Jun 613,654 585,293 Jul 550,502 538,460 Aug 546,603 581,774 Sep 520,504 525,947 Oct 472,476 348,111 Nov 438,051 364,602 Dec 471,676 317,750 Own Posts / Average Interactions per Post Comparison Profiles with over 10m followers Data Source: quintly analyzed 10k Instagram profiles. Data Period: Jan-Dec 2015
  • 25. Happy Analyzing! Try quintly for free: quint.ly/start_free