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SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth

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Brian Solis featured Ad.ly’s Sean Rad and Arnie Gullov-Singh, Klout’s CEO and Founder, Joe Fernandez and Jon M. Chu, Director of Justin Bieber: Never Say Never and creator of The Legion of Extraordinary Dancers.

Published in: Business, Technology

SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth

  1. Welcome to the EGOSYSTEM<br />@briansolis<br />
  2. #tigerblood<br />
  3. #tigerbloodintern<br />
  4. 412,000 clicks in 48 hours<br />A worldwide trending topic #TigerBloodIntern<br />
  5. #winning<br />
  6. Now you are becoming internet famous <br />
  7. An audience with an audience of audiences<br />
  8. The Social Effect<br />Attention <br />Aperture<br />Time<br />Reach and Resonance<br />
  9. You are already<br />INDEXED<br />
  10. Interest Graph<br />Reputation<br />Context<br />Popularity<br />Authority<br />Elements of Digital Influence<br />Capital<br />Reach/Rank<br />Social Graph<br />
  11. IS THIS INFLUENCE?<br />
  12. INFLUENCE IS NOT<br />POPULARITY<br />AND POPULARITY IS NOT<br />INFLUENCE<br />
  13. Influence is the ability to change behavior and cause outcomes <br />
  14. The Spheres of Influence<br />Outcome<br />Action<br />Effect<br />Instant<br />Course<br />REACH<br />
  15. The only measure of influence is “effect” <br />Everything else is just social hierarchy<br />
  16. What <br />are you<br />going to do<br />about it?<br />
  17. The future of all of this is <br />YOURS TO SHAPE<br />

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