The document discusses the evolution of the web from Web 1.0 to Web 3.0, highlighting the characteristics of expert and average users. It explores the development and components of social networks, their impact on society, and related challenges such as bad behavior and politics. Additionally, it addresses the financial success of social networks and the implications of user data transparency.

1. Super Social Everybody
How to survive in the social web

2. Thoma
s Fankh
auser
ia
a nd Med
Science Stuttgart
o mputer ciences
Ma ster of C Applied S
f
Univ ersity o

3. Soci al Awareness

4. 1989
The History of the Web
The Web 1.0

6. The History of the Web
The Web 1.0

7. 2002
The History of the Web
The Web 2.0

8. dot-com bubble
1999: low interest rates
2001: venture capital burn
2002: broad band overcapacity
2002: cheap technology for society

9. 2005
2004

10. The History of the Web
The Web 2.0

11. Future
The History of the Web
The Web 3.0

12. The Future of the Web
The Web 3.0

13. Who is the User?
The Expert User

14. The Expert User
structured worker
used to learning new stuff
limited operation radius
used to publish documents

15. Who is the User?
The Expert User

16. Who is the User?
The Average User
19%
81%
2008 Internet Users 2008 World Population

17. Who is the User?
The Average User
by 2009

18. Who is the User?
The Average User
by 2009

19. Who is the User?
The Average User

20. The Social Everybody
What is Social?
A B
Bla Bla Bla
Bla
Bla Bla
Bla
C

21. The Social Everybody
What is Social?
A B
Bla Bla Bla
Bla
Bla Bla
Bla
C

22. The Social Everybody
The Social Network

23. The Social Everybody
The Social Network

24. Social Network Components
Friends Graph
Activity Streams
Comments

25. The Social Everybody
Success of Social Networks

26. Cash, Cash and Cash!

27. nizing a friday ni ght out
Orga

28. The Social Everybody
Success of Social Networks

29. The Social Everybody
Social Banks

30. The Social Everybody
Social Banks

31. The Parallel World
Social In uence

32. The Parallel World
Social In uence
Accessible Knowledge fades
Wisdom of Crowds helps
Relationships go platonic

33. The Parallel World
Social Problems

34. The Parallel World
Social Problems
Leadership missing?
Bad behaviour unrevealed?
Vandalism?

36. The Parallel World
Politics

37. The Parallel World
The Fear of Transparency

38. The Facebook Pro ler
Scenario

39. The Facebook Pro ler
Part A: Blow the friends graph

40. The Facebook Pro ler
Part A: Blow the friends graph

41. The Facebook Pro ler
Part A: Blow the friends graph

42. The Facebook Pro ler
Part B: Pro le

43. The Facebook Pro ler
Part B: Pro le

44. The Facebook Pro ler
Demo of Results

45. That’s about it.
Super So cial Everybody
Thom as Fankhauser
VDM Verlag
ISBN-1 0: 363931560X
ISBN-13 : 978-3639315608
ama zon.com, etc.
Slides at southdesign.de