Examples of Door-to-door and Direct Mail cases that have proven their impact on drive-to-web and drive-to-store numbers.

1. With In-Home Advertising, you generate on- and offline traffic
BREAK
THROUGH THE
CLUTTER
REACH THE
RIGHT
TARGET
ACTIVATE
YOUR
CUSTOMERS
1Source: Kynetec b² (ex-Market Probe), 2017-2018, Impact Survey,
In-Home Advertising campaigns in various sectors
18%
D2D
campaigns
(n=6 cases)
16%
D2D
campaigns
(n=7 cases)
27%
DM campaigns
(n=6 cases)
30%
DM campaigns
(n=7 cases)
DRIVE TO SHOP / DEALERDRIVE TO WEB

2. The endless possibilities of Direct Mail and Door-to-door to
generate traffic to shop & webshop
2

3. 3
BALDINI sends a Direct Mail to invite his customers for the
Black Friday weekend
Source: Baldini, Direct Mail, 2017

4. 4
Local dealer sends a personal invitation to visit the store
during the Black Friday weekend
Source: De Rocker, Direct Mail, 2017

5. 5
VOGA (clothes retailer for women) sends a promotional Direct
Mail for Black Friday
Source: Voga, Direct Mail, 2017

6. 6
SCAPA sends a personal invitation to discover the new
collection in their local shop
Source: Scapa, Direct Mail, 2015

7. 7
JBC informs its customers frequently of promotions via a
postcard to boost traffic to the shop & webshop
Source: JBC, Direct Mails, 2017

8. 8
VERITAS sent a Christmas themed Direct Mail to heavy online
shoppers to promote their webshop
+46%
reading
rate
+43%
coupon
redemption
+57%
new
customer
rate
+32%
basket
size
Source: Market Probe, Impact Survey, Veritas Direct Mail, 2015

9. 9
VENTE-EXCLUSIVE.COM wins back lost customers by sending
them a personalized postcard
Source: Vente-exclusive, win back Direct Mail, 2017
15%
response
rate
+60%
more
product
views
+20%
basket
value
x2
turnover

10. Can’t wait to start your own
Black Friday campaign?
Discover our offers through
Direct Mail or Door-to-door
10