The document discusses marketing strategies for a casino in Detroit, Michigan. It recommends using social media to engage customers, targeting local radio ads towards 40-60 year olds during afternoon drive times, and producing radio commercials with famous voice actors for $8,000-12,000 per month. The goal is to attract new customers, retain existing ones, and promote special events to increase annual gambling revenues which were over $400 million in 2006.

1. JiSang Jung

2.  In Detroit, Michigan
 $825 million to build
 Designed 1915 by architectWalterW
Ahlschlager
 $400+ million, the gambling annual revenues
in 2006

4.  Show the positive or bright comments on
social media
 Through the membership card (players card),
take care aVIP customer
 For example, sending a promotion or sales
night.Trying to hear customer’s request.

6.  Very similar with inbound marketing
 Try to use more social media which is
effective and inexpensive
 The outcome of digital marketing is very clear
and huge
 Communicate people with the comments
(feedback)

7.  Discount for travelers (new customers) for
the rooms. For example, when new customer
captures the social media ads, take off 20% of
daily prices
 For the local customers, promote more
through the radio station
 Targets : 40’s to 60’s

8.  For the radio ads, afternoon drive (3:00 p.m. -
7:00 p.m.) to advertise right time to spend.
 Through the radio, it is good opportunities to
open some events such as tournament poker,
blackjack, etc...

9.  For each plan, it needs certain amount of
budget.
 For the radio commercial, It’s set up 20
seconds/$1000 to produce and scout a
famous actor voice to have interesting.
 I would say total $8,000~12,000/month for
the advertisements