Calculating Market size for hotel exp generator. Group: Hotel Ventures. venture-lab. org Stanford University

1. Calculating market size for h.e.g
Hotel Ventures in venture-lab.org

2. How do we estimate the market size?
 We will take the numbers of the biggest company of
the world focusing in our targets.
 In 2011 Groupon sales : 3 000 000 000 $
 % of Sales coming from products offered by H.e.g:
65%
 Market share of Groupon in 2011: 53%
 Suscribers: 120.000.000
 Sales per suscriber :25$

3. Calculating marquet size for h.e.g
 Total market size for groupon bussines model if we
know that groupon market share is 53% :
5.660.000.000$
 65% of sales of groupon and similars come from the
targets of H.e.g :3.680.000.000$
 Increment due different business model . We do not
have just a limited amount of experiences per day.
25%
 Decrement due to less invasive and less agressive
márketing actions. 40%
3680+919-1472

4. Market size in $
Market size for our target via Groupon 3.680.000.000
style sites
Increment due to wider portfolio 919.000.000
Decrement due to marketing tactics 1.472.000.000
less agressive
TOTAL Market Size 3.127.000.000