How to build a vibrant, profitable, retail community. A community event that ticks all the boxes. Increase sales, increase customer engagement, customer numbers, and shopping frequency.

1. Shopping Centre Community Builder
How to build a vibrant,
profitable retail community
‘A community based marketing event that ticks all the boxes’

2. A community based marketing event
that ticks all the boxes
Your local community groups will have the opportunity to make
easy money for their grand cause simply by encouraging their
members/supporters to shop at your shopping centre!
 Receive a donation simply for submitting their story.
 Be invited to submit and share their own fundraising page to receive
direct donations.
 Receive regular daily and weekly prize draws that will ensure all
community groups will be justly rewarded for participating and pushing
their community to become involved.
PLUS,
The opportunity to WIN the Grand Prize, which will be won by the
community group that inspires the most community support!
Every Community Group will:
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3. Focus on the Customer Experience -
Everyone Wins
 Increased sales
 Increased traffic flow
 Increased time spent in the centre
 Increased community engagement
 Public relations
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Community groups and customers will divert extra business
to your centre simply for a chance to win the major prize of
$10,000 for their favourite NFP and for themselves PLUS the
chance to win daily, weekly, monthly prizes for themselves or
their nominated community group.
HOW?
Combat the erosion of traditional retail sales with this exciting six week promotion
that is guaranteed to engage all sectors of your community!

4. The Process
Stage One - Excite your Community
Community groups, sporting groups and service clubs will be invited to attend
a presentation to find out how to submit their proposal to show how they
would spend the $10,000 if they won.
Each story will be posted to the Spruiker Hire Community Link pages set up
just for your promotional event.
A link to each ‘story’ will be posted on your web page and facebook page and
each group will be encouraged to ‘like’ and ‘share’ their story and ‘check in’ on
Facebook every time they visit the centre.
Stage Two - Excite Your Retailers
Retailers and their staff will be invited to attend a presentation to motivate,
excite and inspire them and to find out how to maximise the value they will
receive from participating and supporting the promotion…what will score the
most sales!
Stage Three - Excite Your Customers
Shoppers who spend $20 or more in any specialty store or $50 or more in your
major supermarket or discount department store will receive an instant scratch
it ticket for a chance to win an instant prize.
Win or lose, shoppers will be invited to write their name and address on the
back of the scratchie and vote for their favourite charity or fundraising idea,
for the chance to win $10,000 for themselves and $10,000 for their nominated
local charity or community group.
Daily tallies will be added to the Spruiker Hire Community Link pages and can
also be directly posted onto your facebook and web pages and on billboards
in the centre.
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5. Spruiker Hire to Supply
Spruiker Hire will fully coordinate the event for you from start
to finish. We will make contact with all community groups and
sporting associations in your area and invite them to attend an
information evening to find out all about the promotion and submit
their proposals.
 Personalised Shopping Centre Community Builder temporary website for the duration
of the promotion up to 25 pages.
 Staffing - full event coordination including hosting the display during core trading hours,
daily count, tally count, post to social media 7 days per week for 6 weeks.
 Artwork for Poster/advertising templates
 Draft advertising copy for media releases, press, tv, radio, social media and memos to
retailers
 Draft terms and conditions
 Direct contact with all local community groups in your area to maximise engagement.
 Printing Scratchies
 Project timeline/action plan
 MC retailer and community group presentation
Shopping Centre to Supply
We recommend purchasing instant prizes directly from your retailers thus providing a retailer
‘stimulus’ package and boosting their sales for the month!
 Cash Prizes
 Event Advertising
 Venue/promotional space
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6. Stage One - Excite your Community
 Media release
 Community Group presentation
 Incentive for coming
 Explain how the promotion works
Stage Two - Excite Your Retailers
 Retailer Group presentation
 Incentive for coming
 Explain how the promotion works
 Distribute scratchies
Stage Three - Excite Your Customers
 Media release
 Media package (see detail)
 Onsite team
 Customers can:
A) vote for their favourite charity/story AND;
B) have the option to go online and donate directly to their charity.
Project Outline
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7. ShoppingCENTRECOMMUNITYBUILDER 06
A 6 - 8 week promotion of this nature for a sub regional sized
shopping centre would normally require an investment of between
$70,000 & $120,000.
Through partnerships and with sufficient lead in time, Spruiker
Hire can work with you to fit this promotion in to your budget.
Contact Spruiker Hire today to make an appointment for an
obligation free discussion to find out how we can make this
happen in your centre.
 enquiries@spruikerhire.com

8. What we do
Shopping Centre Management and Planning
Retailer Training
National Talent Directory
Licensed Real Estate Agent (lic no 3232669)
Contact Details
Desley Cowley
E: desley.cowley@spruikerhire.com
P: 0419 817 973
PO Box 8169, Allenstown. Q 4700
www.spruikerhire.com
Shopping Centre Community Builder