This is my D2 evidence for unit 20 advertising

1. D2: Demonstrate how the technical and
aesthetic properties of the media
components meet the client brief

2. • THE CLIENT:
• 21st Century Productions Ltd.
ABOUT THE CLIENT:
21st Century Productions Ltd is a medium sized independent film company with an annual turnover of 15 million pounds. They specialise in producing high quality short film productions aimed predominantly at an
audience aged between 17-25 years. The audience/customer is approximately 70% male and 30% female.
They have achieved a reputation in particular for producing films of the Horror/Thriller genre. It is this specialism that they wish to develop and promote.
THE BRIEF:
The company want to run an advertising campaign to increase ticket of their latest film release (You name the film). They want to produce a campaign that uses traditional poster sites at bus stops, motorway service
areas and billboard facilities close to cinema locations.
The company also want to take advantage of digital advertising platforms.
Research data produced by the Data Detail Marketing and Research Company show that 70% of the target audience are more influenced by such advertising platforms.
Produce a range of visuals and proposals that present ideas for the Company’s consideration. The advertising must be appropriate to the target audience, be clear and effective in its message and cost effective.
Initial ideas and visuals should develop with the approval of the Company’s management team to produce a cutting-edge campaign that attracts the interest of potential customers and existing customers alike

3. How is my poster cost effective
• The poster was very cost effective.
• The only things that had money spent on was photoshop and
InDesign and after that there wasn’t a need in putting money into
anything else.

4. The design
• Within my design I tried to keep it quiet simple and not try and do too much. I decided to keep the
image black and white as it was took in day and also I don’t think the title and tag line etc. Would be as
effective with colour behind it . In my opinion it makes it stand out a lot and catch the eye.
• I decided to put the title and the bottom above the credits and the tag line at the top as this is a
traditional style of horror posters and I think that it worked very well
• They title is red as red represents death, the devil, and especially blood and since the target audience is
18+ I think getting the message of blood and death is very important as most people at this age are
intrigued by these kind of things and like the thrills that it gives them.
• I made the edges of the poster black and fade into the image to focus the readers eyes on the centre
• Mise en scene is very important for the design of the poster. Horror films stereotypical setting usually
include forests as one of them ,this is why I decided to use it in my design and it gives the sense of
tension and suspense for the audience and also being alone and helpless
• The use of dolls and teddys throughout the horror and thriller genre has been around for an while and is
a great way to scare the viewer. Firstly, a doll is a non-living thing, which doesn't have a live of its own. It
can't talk, communicate or behave like a human, unless it has some speaker inside it.Dolls are also
designed for children, having a doll ion the presence of evil juxtaposes the reality of a doll and its
innocence which is something that we are not familiar with and this is why I wanted to show a teddy in
the advertisement of the movie poster that I created and in doing so I think that it turned out very well.

5. Was I successful?
• In my opinion I was very successful in creating a product which would support the advertisement campaign mentioned in
the brief. The client brief asked for a campaign to be made that uses traditional poster sites at bus stops motorway service
areas and billboard facilities close to cinema locations and I have clearly done this proven with –
• The company also wanted to take advantage of digital
advertising platforms .
I did this by posting the posters on popular social
medias such as Instagram and twitter-

6. • The company also wanted me to complete and range of visuals and propels to present my idea for the company's
consideration. I created 3 normal posters and 2 billboard posters with different designs and even just slight changes so the
company has a good variety to choose from and also give me feedback on what they like and don’t life about the ones I
created.